Experience the power of sales development automation for Technology Industry

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[Music] [Applause] [Music] hi i'm rob simmons and this is scaling sales development in this video i'm going to share with you my sales stack essentials for a high performing selling team try and say that 10 times fast first off a high performance sales team requires that your team members get around to effectively selling and that's not a joke studies show that salespeople are so inundated with tedious manual tasks that they spend well less than half their time on selling activities some studies say it's as low as one third of their time that's crazy so i look for our sales stack to automate as much of the selling process as possible freeing up our rep's time to sell not be data processors first up you have your crm and regardless of the size of your company you need to have a crm so pick the solution that best fits your industry and business needs for most that's going to be salesforce because of how scalable it is and well integrated with other enterprise solutions next up is automating sales activities on the selling side a sales engagement platform like outreach or sales loft is essential take the time to think about your buyers put yourself in their shoes and then create meaningful relevant valuable email templates and sequences for all of your outbound and inbound motions for your sales teams humans forget things but sequences don't that's the beauty of it on the marketing side marketing automation platforms like pardot and marketo are necessary for automating those demand generation and nurture streams to your prospecting customers so marketing automation is key now revenue teams with more than a few people or with a large number of leads i recommend both lead to account matching and lead routing to ensure the right leads get to the right reps at the right time each and every time the right solution will also include additional features for territory management like round robining and also help enforce speed to lead with sla tracking of course i'd be remiss if i failed to mention the industry leader and lead to account matching and routing lean data from a leadership and coaching perspective there are many solutions out there that have large fan bases called intelligence solutions like gong can add a lot of value for your sellers your sales managers for call coaching and even your prospects who want to access all those recorded meetings with your sales team there's forecasting solutions like clarion boost up which can improve forecasting and accuracy internally and recently my team and i internally explored the sales gamification space due to all of us working largely from home and wanting to recreate that sales floor energy remotely what are your thoughts on the essential tech tools for every sales stack drop a note in the comments below additionally share this video with your network and please consider subscribing thank you [Music] you