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what kind of financial risk analysis is important to consider during mergers and acquisitions look all financial analysis is extremely important whether we are working with a buyer or we're working with a seller we help develop very detailed cash flow models that project cash flows out usually five years into the future they're they're very detailed they understand that revenue is price times quantity we break down various sources of revenue we look at product mix we look at changes a price over time we look at all the various elements of the cost structure people cause support cause sales costs rent costs we project it all out in detail here's the problem it's all projections it's all subject to manipulation it's all subject to somebody's opinion as to what the economy will do what the rate of growth will be what inflation will be in two thousand other factors so it's important to do the financial analysis it's important to make sure it sometimes can help you you can stop you from doing something foolish it sometimes can point out if you're a buyer that a seller has not fully baked in the costs of growth into the company it can be very helpful directionally but you can't a hundred percent rely on that financial analysis you have to go beyond that [Music]