Boost Your Sales with Powerful Email Tools

How to create outlook signature

don't be the next victim of the email gods and risk your Outreach efforts by not following the simple step of email validation in this video I'll not only show you the best free bulk email verifier tool for sales but I'm also going to explain briefly what email verification and validation is why it's important so you know how to use it with your Outreach and whether you're a sales rep VP manager or business owner looking for the best Outreach strategies this video will save you for making a big mistake with your Outreach save you a step and headache in your sales process and preserve your sending reputation with the email guide so you can crush your outbound sales and if you don't know me yet my name is Patrick Spielman founder at upticks the best all-in-one sales software to dominate your Outreach now let's dive in so I can show you this tool as soon as possible all right hope you don't mind I'm going to share my screen here and walk you through a few of these things we'll get into the bulk email verifier tool of course that helps you validate emails with 97 accuracy and just FYI if you want to keep this document as a resource you can make a copy of it so go ahead and and download it copy it into your notion account but first I want to get through a couple real quick things to make sure you understand really what email verification is so basically what what it is is it's a the tool is just simply checking to see if an email address is formatted properly and essentially if it exists so it's pinging the the email servers to determine that all right but one thing you need to understand is that email verification is not a hundred percent guaranteed to be accurate that's why I said in the headline here it's 97 accurate and so you don't need to be 100 accurate to preserve your domain Health it just needs to be a really high level of accuracy but it's basically impossible to 100 verify every email and I'll Teach You How in just a second the next thing you might be wondering is why should I validate emails for outreach first of all the biggest thing is deliverability so bounced emails can harm your domain reputation ultimately you can get marked as spam because the email client providers like Gmail and Microsoft think that you're guessing emails in order to spam people that's the biggest thing and so when you do that they're going to push you right into the space spam folder and if you get put in the spam folder your emails aren't going to be seen okay the next could be cost so email validation can help you reduce the cost of sending emails you know a lot of email tools are based on volume of send so this can help you lower your bounces and lower the amount of emails that you're sending to people and again this is another Network effect and some benefits to actually your sending domain by sending less emails next is just keeping your data really really clean so email validation helps you determine if you should keep people in your list or not so you can remove invalid email addresses or you could even keep them in your database so that you don't keep emailing the same person over and over now there's some confusion around what validation codes are and which ones that you should actually be sending to so let me clear up some of those now keep in mind depending on what tool you're using you can get different validation codes so first of all valids valids mean that the email address is properly formatted and it appears to be valid okay it doesn't mean it's 100 valid these are the safest safest ones that you can possibly email so if course you always want to email valid or okay email addresses next are the catch-all or accept all what this means is that it indicates that the email address is valid however what it means ultimately is that the server accepts all emails so you don't really know if it's actually valid or if the server is just accepting all emails it makes it really difficult to know if the email is actually in use this is the second safest bucket of emails you want to send to and oftentimes like emails like from Microsoft they pretty much all come back as catch-all so if you exclude these you're going to exclude a big bulk portion of your lead list so you definitely want to send to catch all's invalids the next bucket are called unknowns which indicates that the email service was unable to determine the status of the email address and this can happen for a few different reasons but it's usually because it was unable to to check the the email address ultimately if you're loving the content and getting value I'd love if you'd like the video comment below with any questions and if you're new to the Channel smash that subscribe button to get some of the best sales content on the internet now do not males indicate our that the email is used for a transactional email service and not for receiving emails so you don't want to send to do not mails then you got invalids you don't want to send to invalids if you're sending the invalids this is where you can start having issues with landing and spam if you're sending to invalid emails at a high rate then the email client providers are just going to push you right into the spam folder and then there's a code called spam trap you definitely don't want to email these These are basically booby traps by block Blacklist providers where they create these emails and then put them into databases to determine who the spammers are and then there's abuse emails these are set up by companies to report fraudulent or spam Behavior coming for their domains so you don't want to send to these at all and then there's a few other codes that aren't as popular but you might be wondering a couple of them like role-based codes like admin or support and stuff like that these just mean that they're you not used for personal use okay you may not want to email these but depending on the lead lists and stuff that you're building you may end up with no choice and ultimately these are will end up falling into like a valid or a catch-all bucket and then there's disposables these are just used temporarily by people at times so you don't really want to email to these either all right now for the free email verification tool so big reveal obviously I said that I was you know the founder of Optics and upticks validates email addresses inside the platform for free included with all of our subscriptions and we build it all the way into our sales sequencer so essentially what happens is if an email address isn't validated within seven days we automatically revalidate it and you can pick which codes automatically the system are is allowed to send to so you don't have to do any extra importing or exporting you know from a database into a verification tool into your sending tool it's all built into the process and it's just as seamless as possible you really don't even need to think about it at that point and you don't even really need to end up worrying about all these different codes or anything like that you just set the codes that we suggest which are like ballots catch-alls for the most part on cold Outreach and maybe unknowns for any inbound leads it literally can't get any easier than this within sales sequencing underneath your settings for a sequence you literally just click if you want to allow email validation and which codes I recommend for coal Outreach valid and catch-alls and if you're doing lead nurturing valid catch-alls and unknowns it's that simple and the system automatically takes care of validating prior to sending your emails as you can see here it's validated 9 000 email addresses although there's only 1900 people in there so it keeps revalidating to make sure if there's any invalids or spam traps or the abuses that you're not emailing it and harming your reputation and it keeps your bounce rate super super low so that you're not looking like a spammer to the email client providers and this is included free of charge with using our sequencer inside of the Optics platform and in case you want to learn a little bit more about upticks I threw some resources down below you can learn a little about about what we do we've got a cold to Gold email challenge there's a webinar inside of here I'm going to drop a ton of value in there feel free to check that out and then if you want to connect with us on any of the platforms feel free to click that link and again just keep in mind that this document is downloadable that's everything I have for you today now if you want to level up your sales Outreach and fill up your calendar then sign up for a trial of upticks book a call with us and we'll help you implement all of these crazy Outreach strategies and have you winning customers in no time we'll see on the next video [Music]