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- The idea of sales enablement is thrown around a lot in sales these days without thought for people who are a little confused by it. (upbeat music) Howdy, it's Trav here from Neighborhood. where we help brands find sell and keep your people. To help you out, Sales enablement is the process of providing your sales team with the information content and tools to help them sell more effectively and efficiently. It's about providing your team with the right knowledge and tools to successfully engage the buyer throughout the buyers journey. At its core it's a strategy designed to help increase your team's conversion rates and allow your sales team to focus on selling and not the slow tedious parts of their role. Advances in technology have been a driving factor in the growth of sales enablement among the masses. For example, here at Neighbourhood we use sales enablement tools like HubSpot CRM, communication tools like Slack, visualisation tools like Databox, and meeting tools like Zoom to streamline and simplify our process. Sales enablement is important because it prepares your sales team to come more effective sales process which results in better sales results. A well planned sales enablement strategy equips teams with the training and coaching and content they need to be successful. There's a pretty margin difference between successful sales enablement plans and throwing together a few tools and content and thinking that you're making your ales teams lives better. Without a proper strategy, you could be hurting your sales team's results. To help you start strategizing and to see what makes a successful sales enablement plan. Here are a few sales enablement best practises Number one, have a clear plan between all departments on communication and where applicable an SLA agreement between sales and marketing This makes communication easy and builds a team, not individuals. Number two, give your sales team regular and useful sales training for new processes and tools. Number three, clear reporting and analysis to follow your team to understand the areas to improve Number four, regular reviewing, accessing and improving your sales enablement strategy. The wrong tools and content can have a negative effect on sales. So before you implement a process, ensure you've done your due diligence and thoroughly understand your buyers journey, and your business processes as well. You can utilise all of the best technology and have the top training but if it doesn't help your sales team sell more effectively or equip them with the knowledge they need, then you won't see results. So, if you found this video helpful, then feel free to share it with somebody that you know that needs a hand with sales enablement. You can also subscribe to our blog where you'll find a bunch more tools, tips and templates to help you find sell and keep your people just like Neighbourhood does. And that's it for me. Happy selling (upbeat music)