Sales evaluation for marketing

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hi I'm Michael and today I'm going to talk about how to give really effective sales presentation that lead to revenue so not just stalking everybody feeling good but real money how do you do it the most important part to remember is that you always have a curve in the attention span people will remember the first few seconds the first minutes let's say as really critical and then their attention span will go down and then it will go back up at the end so what do you do you put your most valuable content in the beginning if that is a demo if you know that they will buy when you show the demo you show that demo in the beginning not in here so what do do most companies do they start by saying hi we're this company I'm this guy I'm really important I've done blah blah blah blah blah blah that means you're already here so you've wasted your best part then they start showing the team they start showing features this is all the things we do that is not as it should be what you do is you come in you say hi I'm Michael because they need to know who you are and you need to know who is sitting around the room so you ask let's do a little tour so you know who is important or not then what you say is you say let me tell you a story just saying the word I'm going to tell a story makes people pay attention you say let me tell you a story of another client I have visit visited last week and you tell the problem actually you tell their problem with the story of another client that is how you start I tell you they are going to pay very very good attention because they know this is about me this is going to solve my problem and then you're going to say okay that is why we have started our company and then you go here you start explaining how you deal with things what are the features of your product and then you go back to the end where you're going to close the loop by explaining how you've solved the problem you've talked here in the beginning and then you end really strong by saying sentences like I am confident my solution will bring you X or Y value always end really really strong don't say hey this is the end of my presentation don't say this is the last slide I'm happy you didn't follow asleep that kind of stuff just never do that again so a really good trick is when you get to the end you actually show a slide with the two next actions always one or two a b people want to choose and then you pause dramatic you count to Tree in your head and then you say I am confident this solution will bring you that value any questions that trick always works so remember guys the most important point in the beginning and a very strong end and whatever happens here nobody will remember right I hope you enjoyed the show if you like it give it a thumbs up or subscribe for a lot more information