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[Music] so for us at Yahoo we set goals every quarter so that's how we evaluate how well a team does right so we spend a lot of time talking about what we want to do for the next quarter and then everybody is kind of like performance ratings and evaluations are based on how well they've done their goals and so it's it's a way for us because you always have to give people a reason why in a sense of purpose and be really clear about what you expect them to do so you can't just you know performance rating or evaluating the team's effectiveness or productivity can't be a gut check it has to be based on something that you all agree on make sure that you're a-lying and aligned on your goals and then how they delivered it and what did they deliver really is the whole basis of evaluating whether your team has been effective or not I in general don't like the word efficiency because you can be very efficient at some really bad things I want to see if my team is effective or whether they've been productive and that's really based on their goals now there are different levels of goals so how to use that team goals as a company we have certain goals right every company whether you're public or private you are either looking to increase your revenue or increase your users so at the corporate level you have those overarching goals and then for every team how those goals cascade down and then what is it in addition to the overarching goals do the teams need to do in order to move fast in order to achieve not just the tactical short-term goals but in the long term goals or in an engine engineering organization it's a lot about infrastructure you know you don't think about oh what am I going to produce in the next two or three Sprint's or even in the next quarter but you have to think about am I ready to support the business a year from now and sometimes startups don't have that luxury but you still you still have to think about it and you still have to make the but it's really starting out with what is the overarching goals and understanding those goals internalize them as for the company and then how they affect each of the team members and each of the organization's