Optimize your customer support with our sales evaluation program for Customer Support

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now my colleagues will share some important points about how the salesperson can support the customer in the evaluation stage the evaluation phase is a critical part of the customer buying process and it is important for you to know what to do and what not to do during this process sales people need to do four things during the customer evaluation phase first build rapport a new salesperson should strive to create a positive and professional relationship with the customer by actively listening to their concerns providing valuable insights and demonstrating a genuine interest in their objectives second understand the customer's needs A salesperson must take the time to learn as much as possible about the customer's needs their pain points and their goals this helps the salesperson to tailor their pitch to show how the product or service will specifically help the customer achieve their goals third appeal to values and emotions remember that customers often rely on their values and emotions when making a decision for example customers might consider how a product aligns with their personal beliefs such as environmental sustainability or social responsibility finally handle objections during the customer evaluation phase it is common for the customer to have objections or concerns about the product or service A salesperson should be prepared to handle these objections by providing clear and concise answers to their questions stay positive and confident throughout the process and avoid being defensive or confrontational so that you build trust and credibility with the customer during the evaluation process salespeople also need to be careful to avoid doing certain things first don't be pushy don't pressure customers into making a purchase instead provide information and let them make the decision second don't provide inaccurate information don't mislead customers about the product or service be transparent about what the product or service can and cannot do third don't Focus only on the sale don't treat customers like a transaction build a relationship and show genuine interest in their needs finally don't make assumptions don't assume you know what the customer wants or needs ask questions and listen to their answers and you will build trust which is crucial both for this sale and for future sales opportunities thank you for learning about how the salesperson can support the customer in the evaluation stage