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hey guys is joy here so today we are doing a video all about my college major as you guys know I am a student at the University of Southern California and I actually graduate in May 2020 so I wanted to do a few more college videos before I'm officially done with my undergraduate experience so I hope you guys like this video and let me know if you have any other college videos you want to see it down below in today's video we are going to be discussing what public relations is because a lot of people ask me what PR is and what it's like the spending it we're also going to talk about what I plan to do with a major in PR and what industries you can get a job in in PR also we're going to talk about what it's like to study PR in college so a lot of you guys might be choosing a college major or interested in changing your major so I'm going to talk about what is like the study PR at USC which is one of the top public relations schools and types of classes that I've taken and lastly we're just going to talk about jobs and internships how to get internships in PR and how to finally secure a job in the industry so make sure that you are subscribed to my channel and turn on your notification bells to join the journey I'm going to be doing a couple more college related videos and the upcoming week so make sure to subscribe so you don't miss those I also have a whole College playlist also have a whole College playlist that kind of shows all my college journey if you're interested in learning more about my four years at USC so I'm going to go on Google and actually search what is PR so you guys can just get these definition from Oxford Dictionary so ing to Oxford public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and it also has the state of the relationship between the public and a company or other organization or a famous person so that is the book definition but PR is so much more that so NPR some PR professionals that you might know include publicist for celebrities you might think of PR when you think of a politician running for a campaign their campaign manager usually does a lot of things regarding PR or you might think of a company that had a crisis recently and then they say have an apology statement their PR team probably worked on that and more recent times there are way more jobs and PR for example influencer marketing a lot of PR professionals that work at agencies are handling influencer campaigns or they might just be managing cool activations events and tons of other things so PR is a very broad industry because you can basically work in PR in any industry of your interest so let's get into let's get into some of the industries that you might be in if you decide to go into PR so like I said there's politics there's entertainment so you can be working for a TV studio you working for an individual a celebrity you can also just do working for a personal brand someone who might not be a celebrity but has a personal brand that they want their image and brand manage you could be working in the health care industry you could work in tech you can work in consumer goods and retail and that can entail fashion beauty fitness literally anything any industry you can think of there's most likely a communications team a marketing team or a PR team that is working for that company so that's the great thing about PR is that if you're someone like me who has a ton of different interests but you have an interest in writing given interested in communications and possibly visual communications PR is a great industry because you can work and you know change industries but still have that same title as a public it's professional so let's talk about what I plan to do with my degree and then what things that actually took classes on while in school so I am actually taking a full time job in marketing at Google and I basically studied public relations as my major in Spanish as my minor in school so I did three internships during school I intern at NBC News at a journalism capacity I also interned at Elle magazine in a kind of a mix of journalism and PR and then I intern at Google and a marketing capacity so as you can see what that major I was able to kind of go into news I was able to go into tech and I was also able to go into fashion and beauty so it just as an intern you're able to do a lot with a PR degree especially if your degree is teaching you a lot of essential skills that employers are looking for speaking of those essential skills let's talk about some of the classes that I took during my time at USC as a PR major essentially you have entry-level courses where you learn writing skills and visual communication skills so when I say this you might learn how to write press releases you learn how to write media alerts you'll learn how to write BIOS and basically all those essential foundational skills that PR professionals should have additionally PR is becoming increasingly more visual so I also took videos also took classes that include a graphic design video and even some website creation so we did a lot in my PR classes and will do things that includes a writing social you might write a press release but you also have to you know upload it to a website and include photos or videos and/or additional assets that make it come together into one all-encompassing thing so after you have your basic classes and your skills down you'll also get into campaign management so a lot of my upper division courses aren't just sitting in class and like taking notes we'll go into groups because most PR professionals work in group settings at work whether that's agency or working for a brand you're always working with other people so our professors usually break our class up into groups and we all get actual real-life clients so for example I took a personal black for example I took a personal branding class where we all got professionals and different industries who wanted to build their personal brand and for the whole semester we worked with that professional to help them build their personal brand whether that was a website their social media or maybe just refreshing their bio for their LinkedIn we helped them build whatever aspects of their brand they wanted to you know get a little more polished and just established for presidents online that reflects who they really are in real life I also took classes on business and legal and ethical foundations of public relations so the business courts you really have to understand how the whole entire company works if you're going to be a communications professional because anything can happen and the you know anything can happen in any area of the company whether that's finance or the product managing or anything like that something can happen where it needs to be communicated to the public or even internally to employees so you really have to understand how businesses work to be a great PR professional additionally I mentioned taking a legal and ethics class that's because you want to make sure that you are you know always standing on the right side when making decisions on how to communicate with the public or employees of an organization so you always want to make sure you're doing that from an ethical and legal standpoint that's another class that I took I got to take some fun electives which I got to choose on my own I took that influence or marketing I took an influence or relations course which was awesome for me because I am a social-media influencer so I learned how to manage influencers from the agency and brand side and also just learned a lot about the psychology and history behind using advocates brand advocates to get the message out about your brand so that was an awesome course and also another fun course that I took was my personal branding course where we learned how to build our personal brands from a PR standpoint so at the end of the day all these courses were really helpful especially because USC really values guest speakers and the PR program so we would always have almost every single class a guest speaker come in from different industries from the Dallas Entertainment Tech Beauty whatever industry they would come in and talk to us about how they're using PR and their profession every day the last thing I wanted to talk about is jobs and internships and PR just to give you guys some advice on taking that route if you maybe doing a major in PR or you already working and you want to switch into PR just some tips on that so I do have videos on essential resume and interview tips that I'll have linked down below or in the or in the cards so go check those out if you want information on that but when it comes to PR specifically you want to make sure that you are a strong writer you want to make sure you have writing samples whether that is work from previous internships or work from your class it's nice to have that all maybe na internet portfolio I know at USC like we're really big on like literally every class we made a website to like how all of our work but if you don't do that in class maybe making your own website on WordPress or wicks or Squarespace or wherever you want to do it make your own website and have all of your classwork and internship work links so that you can show that to an employer and an interview or even just link in your resume or cover letter another tip for PR is actually getting experience in various industries this could really help especially if you're planning to work for a PR agency or you will manage multiple clients usually an agency you might have a client who's like Tesla Motors whose cars and you also might have uLTA Beauty which is you know makeup you might be managing people in completely different industries and if you can get internships in different industries that's just gonna help you become more flexible uncomfortable with working in communications with different types of people different types of industries and different types of standards my last tip for PR majors is just know that PR is not a very lucrative field especially right out of graduation I feel like there's only certain industries where you can find good salaries post-grad and that's one of the reasons that I decided to go the tech route when I'm deciding to go into PR I think that average entry-level PR salary is 35,000 to 40,000 dollars as of 2020 so that is not a lot um but it does align with kind of like the average salaries of college garage which is around forty to fifty thousand dollars a year but there is a ladder in the PR industry where you can work your way up and also have your salary built the longer you're with companies some agencies and corporate positions do you have more traditional ladder structures where you have to go through every position but there are different ways to get around that if you can find startups or start your own agency going the entrepreneurial route or just you know doing your main job and having consultancy on the side so there's a lot of options when it comes to PR I definitely think it's a great major I actually switched my major from journalism to PR during my sophomore year of college and I absolutely am so glad that I did that I personally just didn't see myself being a reporter and there's more of that in my YouTube video where I talk all about why I switch my major from a journalism to PR so I'll have that link also but that is all that there really is to know about a major in PR if there's anything that I've missed definitely leave a question down below I'd be happy to answer it and let me know if there are any other college videos you guys want to see I'll talk to you guys later bye [Music]