Empower your business with sales funnel analytics in Onboarding forms

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hey what's up I wanted to show you real quick what we're able to visualize and help you optimize using phonetics so let's Dive Right In in phonetics we have our Amazing Canvas that allows you to map out strategies and align your team on now I can map out steps like these and make this something to talk about with the rest of my team which is great I also want to be able to align on results that's where phonics performance comes in let's remove this idea and let's look at reality as I add a new Step instead of looking at the mapping icons I can look at traffic Explorer with traffic Explorer I can look at all the pages actions and traffic sources that people engage with in order to get to the outcome that we want how that's interesting is that for example say that I want to understand how our home page is contributing to results so let's pull up our home page pull in a quick screenshot so we know exactly what we're looking at let's just ask a simple question where did people come from well I can drag backwards click into my traffic sources and now based on us pulling in all these etm parameters for you I can simply add AdWords as my traffic Source here along with any of these other traffic sources if I want let's focus on Google ads so right now we can see that of all of our Google ads traffic which amounts up to 3 500 people in total we say that 54 of that traffic which is 90 1901 people ended up on the home page on the home page in total we've got 6600 people so there must be other sources contributing to the total number of people so there's more people coming in from different sources but let's focus on this for a set so now as they come into my home page where do they go well first and foremost they're probably going to log into our app because people love our free mapping tools let's move that up here they're probably also going to want to take our survey which is accessible straight from the home page and a lot of you probably want to know how much this is going to cost you so I'll see the pricing page as the third page that people show interest in all all of the stuff I just showed you being able to see where they came from and what pages they accessed that is all part of what we call Performance light light gives you access to all the traffic sources and all the pages that people engage with across your website or websites if you have multiple domains we even support cross domain tracking now here's what I love plus let's take it a step further on this page we see that people actually fill out a form with form submissions we can do a whole bunch of cool stuff so now let's map forwards from this page let's look at the actions that people took and we're going to see that we track the form submission event on that page so that tells me that of all the traffic that came from this page 63 percent actually filled out the form that's 1419 people now it doesn't stop there I'm not just gonna look at the people that fill out the form I'm actually more interested in our marketing qualified leads so these are all of our leads that's awesome who actually fits the bill so I just duplicated this and moved it up here I want to look at two things I want to look at all of my form submissions but if I click into tracking I can also look at a very specific type of form submission this shows me what industry people filled out say that marketing Services is my ideal customer profile let's click into this make that our filter and now this will represent people that filled out the form that then identified themselves as being in the marketing Services industry so if I refresh my numbers now this is going to show me total form submissions this is showing me specific form submissions that are specifically filled out by people in the marketing Services industry so now this is great to look at a funnel but let's keep this simple of all of my Google ads traffic how many actually turn into a lead well let's duplicate our source and now let's connect these two back to the source so you can see I dragged the line backwards from the goal that I'm interested in to whatever Source I'm trying to understand the contribution of and now I can refresh my numbers let's count to one two three and now we can see of the 3 500 people that came into our ecosystem 14.7 percent converted into a lead that's 517 people 5.8 percent actually converted into a marketing qualified lead that fits the bill that's amazing right it allows me to use whatever is coming into our ecosystem I use it as filters to then directly connect it to other assets this line here is now dashed it's not a straight line that means just ignore all the steps in between tell me to what extent that this traffic Source contribute to these outcomes and it doesn't stop there but let's look at video views it's a great example this event is tracking video views for us and we do that through Google tag manager so now let's see if we can figure out to what extent do did video views contribute to the form submission again I'm going to connect this action to this action hit refresh let's count one two three and now I can see that of the 24 and 25 people that watch the video 14.27 percent that's 346 people converted into a lead 4.7 percent that's 114 people converted into a marketing qualified list so now I can decide whether my investment into the video production from our marketing team was worth it or not now say that I actually want to figure out how far did they make it into that video I can even click into tracking figure out the video action that people took see who how many clicked on play how many mid to 10 25 how many watched it all the way to the end where the most people drop off do I need to change the narrative in this video to get more people excited now this is showing it for me for all videos but I'm grabbing the title here so I can filter this out based on a specific video as well this is just us I'm covering the the first steps in the phone analytics we've built this for executives managers and Specialists so Executives get straight answers to straight questions managers understand the performance you can even do a comparison based on date or even people how does desktop traffic compare to Mobile Traffic and is the behavior different or not and the specialist can then dive in and understand why that's why we want to build a platform that works at all the levels across the business so at the end of the day we can all speak the same language and all get aligned on the same narrative if you don't want to do all the work no worries we've got you covered we have these amazing templates pre-baked into our platform that are ready to use so there's nothing getting in the way of you getting the insides that matter today