Empower your marketing strategy with Sales Funnel and Marketing Funnel for Marketing

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sales funnel marketing funnel what's the difference are they the same thing are they two different things do I need one do I need both these are the questions I'm going to be answering in this video in the online world you will have heard the word sales funnel marketing funnel use pretty interchangeably and this causes a lot of confusion at some stage you've probably wondered what is the difference are they the same thing or maybe you've just assumed they're the same thing or you're wondering do I need both do I just need one of them the Top Line takeaway is that they are in fact two different things but a sales funnel and a marketing funnel they're both referred to as funnels because it's a great way of visualizing what they do so let me explain what the differences between the two and whether you need both of them just one of them or yeah basically give you the lowdown on what the heck you need and what the heck it's all about hi I'm Josephine Brooks I help coaches and course creators power up their passive income so they can stop always having to rely on launches and social media for sales marketing funnels sales funnels that's really get to the bottom of what the difference is between the two let's start with the marketing funnel what is a marketing funnel well your marketing funnel is your whole marketing strategy it's everything that you do to Market in your business your marketing funnel looks like this so you've got a funnel shape and it's split into three parts at the top you need people to discover you you need people to discover that your brand even exists and know that yeah that brand is for me that's kind of interesting I'm gonna follow them I'm going to subscribe to their mailing list I'm going to go and read their blog whatever so at the top of your marketing funnel you've got the Discover part then the next step down is the nurture part of your marketing funnel this is where you're nurturing your audience you're helping them get to know like and trust you you're connecting with them on an emotional level because no one is going to buy from you until first of all they know that you even exist but also until they know like and trust you so this middle part of the marketing funnel is all about building that know like and Trust Factor building that emotional connection with that person then at the bottom of your marketing funnel you have what I call or the invite stage this is where you are telling people about your products and services your offers and inviting them to find out more and then inviting them to buy from you so that's your marketing funnel that is effectively your customer Journey it's how they first discover you then how they get to know you then how they get to find out more about your products and offers and buy from you so your marketing funnel is your intentional strategic process of helping people move along that customer Journey helping people move through your marketing funnel your marketing strategy is what you're doing to intentionally help people move along that customer Journey help people move down your marketing funnel from discover to nurture to invite to becoming a paid client or customer so at each stage in your marketing funnel you'll be doing marketing activities that first of all helps you get in front of new people so they can discover you then you'll be doing marketing activities to nurture your audience so they can get to know I can trust you then you'll be doing marketing activities that invites those people to find out more about your offers and to buy from a side note now might be a good time to think about your marketing channel check in with what marketing activities you're doing at each stage in that marketing funnel because one of the biggest mistakes I see entrepreneurs making is really getting stuck into that nurture level and the invite level and not doing enough to grow that audience to get in front of new people that can discover their brand at the beginning of that customer Journey let's move on to the sales funnel what is a sales funnel well a sales funnel is an automated system that you put in place to drive sales without you having to be present without you always having to be there to drive every click sign up and sale the main component of a sales funnel is a series of automated email sequences that have lots of different rules and tags determining what messages you're delivering to different people at different times and it connects up with all sorts of different lead magnets leadpages landing pages sales Pages it's all about embracing Tech to help you automate some of the sales process in your business the most traditional sales funnel you'll probably be aware of is where you opt in for a lead magnet a freebie of some sort you then get added to a segment in that person's mailing list which then triggers the sales funnel you enter Then into the sales funnel where you receive a series of automated emails that will nurture you as a new subscriber and then sell to you invite you to find out more about a particular product and offer invite you to click over to that sales page and buy through that that's probably the sales funnel that you're familiar with or you've probably experienced but there are so many more sales funnels than that there are so many different ways of setting up sales funnels and it doesn't always have to be for a passive Evergreen offer figuring out which sales funnel is right to you is all part of making sure you build a sales funnel that's going to be right for your business and deliver results coming back to the marketing funnel the sales funnel so what's the difference between the two so your marketing funnel is your overall marketing strategies all of the marketing that you're doing in your business and your sales funnel is part of that strategy your sales funnel fits within your marketing funnel it's something that helps you automate some of the marketing you're doing to nurture your audience and to sell to your audience as well this begs the question do I need a sales funnel do I need a marketing funnel do I need both do I just need one well you definitely need a marketing funnel if you don't have a marketing funnel you're in trouble you need marketing funnel because that is effectively your marketing strategy it's the marketing activity you're doing to move people along the customer Journey from discovering you to getting to know you to buying from you so you have to have a marketing funnel to be in business but do you need a sales funnel do you have to have a sales funnel no you don't have to have a sales funnel a sales funnel is a marketing channel that fits within your marketing funnel so it's kind of optional but if you're scaling your business if you want to introduce new income streams if you want to drive a bit more passive income than a sales funnel yes would be a great answer to that sales funnel generally comes into play for a business once you have built an established audience and you also have a proven product you know it sells and you know it delivers a great result for your clients and customers that is the perfect time to get a sales funnel in place the truth with sales funnels is that they will only start to deliver a consistent result for you once you are consistently feeding it and this is where your marketing funnel comes in if you have a sales funnel in place this automated process that helps you nurture your audience and sell to your audience you have to be doing something to feed that funnel and that comes from your marketing funnel what are you doing at that discover page to get in front of new people so that they can discover you discover your brand discover your freebies your lead magnets opt-in for those and join your sales funnel so the success of a sales funnel really does come down to of course the sales funnel itself but also feeding it with marketing traffic and this is where your marketing funnel and your sales funnel work really closely together and if you have a sales funnel you need to have a really strong marketing funnel to feed it this leads me on to a question that you might be asking yourself which is is my business ready for a sales funnel you can build the sales funnel any point in your business but it's only going to start delivering Real Results for you once you have that proven product that you know sells that you know delivers great results for your clients and customers and when you're feeding your sales funnel you could be feeding it through Evergreen marketing you could be feeding it through ads or a combination of both but until you're feeding that funnel it's not going to drive results for you so this is where that marketing funnel and the sales funnel working together in harmony is the kind of magic ingredient for scaling your business if you're thinking yes my business is ready for a sales funnel I'm really excited for you because you're probably leaving money on the table right now by not having one if you want to figure out exactly what a sales funnel could drive you in terms of how many sales you could be driving what Revenue you could be delivering through a sales funnel grab my free sales funnel calculator it's in the description below there's a link there you can plug in a couple of your business numbers and it will tell you exactly what you could expect to drive through a sales funnel in terms of sales and revenue you can grab that in the description thanks so much for watching if you're staying your business make sure you're subscribed because I'll be back very soon with another video