Enhance your procurement strategy with sales funnel and marketing funnel for procurement

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sales funnel explains so what does the sales funnel and how does it work allow me to show you in this video and give you some demonstrations about how the flow works first and foremost I do want to give a quick shout out to HubSpot they have a great little definition here that I want to just add a little bit more to so a sales funnel mirrors the path your prospects take to become a customer it describes discrete stages of the customer Journey from first touch to closed deal now obviously when you're online there's not going to be any hand shaking or touching going on but just kind of giving you the idea from first click to closing the deal this is an example where you start off with prospects turns into lead qualification intent and of course closing the cell now here's an actual great example of how a sales funnel can look in the online World okay so all traffic is going to start off keep in mind sales funnels can be set up differently but this is just going to be a basic one that you see very often so whether they're coming from YouTube Google Facebook Instagram Tick Tock email wherever it may be they click on a link and they can get taken to the first section in this specific sales funnel which is going to be the opt-in page in case you're not familiar with one of these they're also called The Squeeze page the main goal of here is to collect someone's email address many times it's going to be exchanged for a gift you know like a free gift free training or sometimes it's just going to be you know enter in your email to see this video to show you how to get big benefit whatever it's going to be after opting in they will get emails in the background maybe you know right away and then maybe you know every one day every two days it's really going to be different but from there they can go to the sales page right a sales funnel where you're looking to make a sale so remember we talked about with our prospects they go here this is our lead generation with interest of course so anyone that's raised their hand and said hey I want more of that they're going to opt in and get taken to the sales page so this is where they can say watch that video whether it be a video sales letter or that it could be a long sales letter however it's going to be but the main objective here is going to make a sale or just simply click on an add to cart button or buy now button which of course will then allow them to make a sale after that for example if on this page they clicked add to cart they would next go to the order page which you're familiar with of course enter in your details maybe where you live maybe PayPal maybe stripe whatever it may be okay continuing on from there many times in case you've never seen it in a sales funnel there can be upsells it's kind of like when you go to get a car it's like hey would you like leather seats with that that could be an upsell for example if you bought a case study or just say a training when it comes to Facebook ads how to get them up and running how to set them up an upsell could be here is a done for you case study where I showed you how to turn I don't know twenty thousand dollars into thirty thousand dollars over the shoulder I'll show you my campaign so on and so forth that could be an example of an upsell okay so whatever it's going to be that would be there and last but not least we have the download so this is where they're going to get access to whatever it is they purchase whether it's just the original order on the sales page or that and the Oto whatever it's going to be so so you can see here how this specific sales funnel can go from click to purchase you know very quickly and many times the someone isn't going to purchase here and that's completely fine many times they'd say like one to two percent is a good conversion rate so out of every 100 people who opt in one maybe two will buy depending on how good the offer is in the copywriting of course that's why there's going to be email follow-ups we can always send them back to the sales page if they haven't purchased but all in all that's going to be my very quick explanation of a sales funnel in my opinion it's a group of Landing pagers put together in order to help you make a sale if you have any questions feel free to leave a comment down below and if you'd like to create some sales funnels for yourself I will leave a link in the description and if you click that you can check out one of the best sales funnel Builders around my name is James thank you so much for watching and I will see you in my next video