Streamline Your Sales Funnel and Pipeline in Canada with airSlate SignNow

How to create outlook signature

okay awesome good morning everyone welcome to today's lessons on sales funnels and pipeline my name is Alex and I'm here with Anna and Brett and we want to do an instructional video um on what it is sales Pipeline and funnel um so let's dive right into it so first let's understand what are sales funnels in simple terms a sales funnel is a visual representation of a course the mer joury it also shows the stages of a potentional customer goes through before making a purchase so it is like a funnel because it starts with a larger group of a potential customer and then it narrows it down to becoming um loyal customers so why is this important so the S funnels is crucial because it helps business understands their customers Behavior by analyzing the stitches in the funnel business can G also a lot of valuable insights into customers engagement and conversion rates this allows them to optimize their sales process and tailor them to approach their needs um and also to know their customers better um an overview of what the stages are it starts usually first with the stage of awareness then there is interet and finally decision um so my classmate Bret is going to explain a little bit more about this yes so the first panel is composed by three stages and the first one is awareness and this this stage we want our product our business our service to be like in front of our potential customers so we can do this through content marketing we creating informative content to attract these potential customers then we can do it through lead generation by engaging social media campaigns and targeted ads and also use an SEO strategy where we can Implement um search engine optimization tactics to increase visibility and after this stage of awareness it comes the stage of Interest where we are going to do all what we can to influence this potential customers to finally buy from our business and we can do this through educational resources so really content that can be valuable for a custo our customers detailing information about the product explain why they um why or what they can get from us engagement in events by hosting webinars workshops and events to further engage these potential customers and reti in campaigns by utilizing strategic targeting ads to maintain interest and BR bring users back and last we go to the stage decision where there is a comparative analysis the customer will assess the features and benefits of the product against other competitors and we can offer free trials or demos to allow the customer experien uh are offering and then um you can also offer personalized consultations to address a specific concerns and questions from these potential customers all right now let's shift our Focus to the sales pipeline think of the sales pipeline as a systematic approach to sales that focuses on individual deals it's like a road map that tracks the progress of each opportunity from the initial contact to the closure by having a clear sales pipeline sales teams can prioritize and manage their leads more effectively so here are the stages of the sales pipeline we're going to talk about the seven stages the first stage is prospecting um this is where you can identify your potential customers and gather leads as a sales team the second step is qualifying um and this means that you evaluate leads to determine if they are a good f the third is uh needs analysis and this is where your sales team can understand the customer needs and the requirements that they have the next comes um it sorry the next stage that comes is the proposal um and this is where you present a solution tailored to your customer's needs the next stage is negotiation and you can discuss terms with your client or your customer um to reach an agreement then six stage six is the closing this is where you will finalize the deal and obtain the customer's commitment and the seventh and final stage is the followup this is where you will maintain communication with your customer and continue to provide that post sales support okay now let's take a look at an example of a sales funnel so imagine a marketing campaign generating leads through various channels such as social media email marketing website traffic Etc this leads are then nurtur through the funnel going through different stages like awareness interest DEC decision and finally converting into paying customers and as for an example of a sales pipeline consider a sales team leing opportunities at various stages they Prospect for potential leads qualify them to ensure they are a good with present Taylor proposals to this lead negotiate terms and ultimately close the deal okay so what is the correlation between sales Pipeline and the sales funnel um the sales pipeline contributes to the broader sales funnel managing the pipeline effectively helps Drive conversions and ensures a smooth customer journey through the whole funnel by aligning the sales Pipeline with the stages of the sales funnel businesses can consistently guide leads towards becoming customers sorry so um thank you for everything for today so let's wrap things up so we have covered sales fundamental stes funnels and pipelines today remember that understanding these Concepts is essential for businesses to optimize their sales process and to achieve some better results encourage you um I encourage you to explore and Implement these Concepts in your line of work and once again thank you for your time and looking forward to seeing you on the next session thank you