Discover the best sales funnel approach for Public Relations with airSlate SignNow

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Even if you have the most strategic  and best-looking sales funnel out   there it doesn't mean much without  any traffic coming to it. Let's talk   about the best strategy and tips for how  to drive traffic to your sales funnel.   First we're going to cover some of my methods  that you can use to drive traffic to your sales funnel,   in a way that they're already warmed up  and pre-framed to buy. Then we'll talk about the   2 most critical strategies you need to  take to drive traffic to your sales funnel.   And then, I'll give you an example of what driving  traffic to your sales funnel should look like in real-time.    Let's talk about some of the methods that you can use to drive traffic to your sales funnels.   The first method is YouTube videos. Hello,  you're watching this Youtube video right now. Maybe you make your own YouTube videos in the future.  Where you are giving value people are able to find   your videos and then from there you have a call  to action saying, "Hey, if you want more of this or   here's the next step. You need click the link below".  Which can send them towards your funnels. The great thing  about YouTube Videos is YouTube is a search engine.  It is the second largest search engine   in the world owned by Google the largest search  engine in the world. So when people go to Google   and they type in a question or they're searching  for something, often their answer can come up in   the form of your YouTube videos. So if you have  YouTube videos that are ranking their search   engine optimized. People can be finding your videos  all day every day and with a clear call to action   that can drive them to their funnel. I've already  mentioned SEO search engine optimization that can   also be blogs on your website. Maybe you have some  blogs where you're talking about a certain topic   and then you say, "For more information click this link".  And then that brings them to a sales funnel   where maybe you're selling a low ticket offer  or allowing them to apply for another product   or service that you can provide them. Another way  to drive traffic to your sales funnel is through emails. When you have people that are on your  email list they're regularly being nurtured.   When you nurture that relationship and you build this intimacy. Where you show them that they   resonate with you, your values, what you have to offer. And they feel really enticed when you drop   them a link for here's maybe a challenge, maybe  it's another lead magnet, maybe it's a webinar, or a low ticket or an application funnel. Because they have that relationship with you over email   and that the top the content that you're bringing  to their inbox is valuable, maybe it's humorous,   maybe it's intriguing. Giving them a link in that  email can drive them towards the sales funnel and   because of the relationship that you've created  ahead of time they're more likely to convert.   Another method is podcasts whether it's your  podcast or you get to be a guest on someone else's.   I would actually totally recommend being on  people's podcast. Maybe even trading that you go on   their podcast, they go on your podcast. That way you  can share audiences, you can provide value, speak about your topic of expertise and then give them   a call to action for where they can go to learn more.   Maybe you give them a freebie, invite them to a  training, or send them to a low ticket offer. So we've talked YouTube videos, SEO, email, podcast.  The other one that I want to share with you is social media.   No matter what platform you're on maybe it's Facebook, Instagram, Pinterest, Twitter.   You can always drop them a link for here's where  they can get more value. If they're following your   journey where you're documenting your regular  life or sharing sneak peeks at your expertise   or your products and services on social media.  It's very easy to then lead them, segway them   into your sales funnel. Now those are some organic  methods but there's also paid traffic. You can be   paying for Facebook ads, Youtube ads, Instagram ads,  Pinterest ads, and when you drive traffic using a   paid advertising platform you can really target  specifically the demographic that you want to reach.  So maybe, if you are speaking to moms between  the age of 30 to 45 you can actually specifically   target that in your Facebook ads or in whatever  ad platform, and if you know the demographic that   you want to be able to reach more. Maybe you'll  have some more data on what platforms are they   hanging out on. If you're speaking to maybe people  in fitness or people that want recipes that   might be a good platform to use Pinterest ads,  because of the content that people are usually   going there for. You want to go where your audience  is and you can create organic content or put a   little bit ad spend into it to drive paid traffic  to your funnels. I'd love to know how many of these   methods are you using right now to drive traffic  to your funnels? Let me know in the comments below   which ones you're using or if I've given you some  ideas that you're going to try next. Now, before   you try any of the methods that I just mentioned.  There's 2 critical steps that I really want to   drive home for you. I kind of already mentioned the  first one is to determine where your audience is hanging out.   If you are reaching like I mentioned  maybe mom bloggers or people that are looking at   recipes or you know where are people looking for  this content already. Go to platforms that host   things like that, so that might be pinterest. If you  are looking for for business people that want to   network you might want to go to LinkedIn. Do some  research, spend time on all the platforms that you   can maybe get a taste of what it's like, and then  double down. Spend more time on the platforms where   you're finding your audience and being able to  engage with them. I'd love to know what platforms   are you using? What have you found the best results?  and maybe share or give us some feedback.   And before we go on to that second most critical step, make sure that you hit that subscribe button below.   Now, the second most critical step is you  have to give them a reason to want to take action.   In every piece of content that you create give  them some sort of an enticing call to action.   If you just give a whole bunch of value and  then you're like, "Well, see you later!", you ghost them.  You haven't given them the opportunity to  move forward and it could be as simple as,  "Hey, if you like this video hit the like button", or say,  "Hey, I have another video that you can get this,   you can go to my blog, or click the link below to  get access to maybe a checklist, or a webinar, or a   training, or an ebook, or something like that". Don't assume that just because your content is valuable   that they're going to take a next step without  you prompting them to do so. It's kind of like   being on a date with someone you really like and  you want to go on a second date but you're playing   hard to get, there's nothing wrong with asking for it. You're going to get a much higher conversion   when you give them some sort of a bait or some  sort of an incentive. So maybe, if you say, "Hey, if   you click here, you can get a free coupon or this resource". Or something that they actually benefit from it.  It's not just going there for the sake of  going there they're not just watching this video   because you told them to. They have a reason to,  it's gonna interest or it's gonna benefit their life in some way. Creating organic  content is a major part of driving traffic for   your funnel. But the old way that most marketers do  to create content what most marketers are teaching.   This is an outdated version of content creation.   It takes forever, it doesn't always convert. That's why   I want to teach you my content creation process.  I call it my content cash flow system. Because  if you create content we want to turn it into a  content machine. But it doesn't convert unless you   also have a cash flow machine. I'm going to show  you how to create both. I've created this training   called how to create 6 months of content in  3 days without publishing your face off   for months with no return. If you click the link  in my video you can get access to that for free. you