Enhance Your Shipping Process with Sales Funnel Approach for Shipping

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all right today we're gonna be talking about books okay how many books do we have yeah we got two currently right the client currently has two and what we're gonna do is tie that into the core offer now look it doesn't matter if the books don't directly pertain to the core offer it doesn't matter as long as as long as your name is on the book then and it shows credibility and authority so here's how we would handle these two books number one that our core offer we're gonna use a webinar okay and in that webinar the first thing we're gonna start out with is letting anybody know that they're on the webinar at the end of the webinar you going to be giving away a free gift a free gift it's going to be one of the books you give them a link at the very end so that they can redeem their free book okay free book dot-com you send them there they get a sales page so they can get their free book but they have to pay for shipping the shipping offsets the cost of the book it's a free plus shipping deal in the process we collect names and email addresses that we can follow up with we know that they like you because they've sat through your webinar and they wanted your book and that's a hot lead for you to follow up with later on so that's fantastic that we would do that and then the second thing we would do is we would give this book away during the webinar okay so before well that would be up here before we get to the end of the webinar we at the very end we give away the free book before the end we add it as the value stack okay so after you make your presentation after you tell them what you're selling and you start adding on those extra bonuses and there's extra values one of those is going to be this book you have to decide which book to do which with okay and because I mean if they're buying the 500 600 700 dollar offer that you're selling then giving away a free book is not a big deal and you should be able to sell enough of the - not only more than offset the cost of the book but also this one if the shipping cost doesn't totally cover it so you might operate at a loss on this book but only by a little bit and then you've got you know several leads to follow up with and it should balance out and then some so add that but sell it you want to sell it in the webinar as being the book that that's going to show you the your top three methods and how to understand and overcome you know and this book it's going to show you you know why people do a certain thing and why you might be doing it and how you can fix it and you you you're gonna have a you know several slides that are really selling them on this book and then let them know how much value it packs and you're gonna give it to them today when they sign up absolutely free so add that as part of the value stack now the other thing we're going to do with both of these is that we're going to offer them from we're gonna offer them at any speaking engagement that you are involved in so you're not going to saw that from the stage but you would sell that from a table somewhere else and it doesn't really matter if you sell many of them that's not the goal the goal is to show that you're an author of books and that's also what this is gonna do in your webinar it's gonna show authority you know and and that's that's an important thing and then in the speaking engagement I've got some books out there and then that opens up conversations with people because you're gonna be hanging out at those tables you're gonna be talking to people shaking their hands getting their contact information and that becomes a lead generation tool right it becomes a social tool that you can learn more about people when they when they em and they when they buy that book at the event the goal was not to make money but the goal is to capture their email address and their telephone numbers that you can follow up with later on or a member of your team could that leads us to the down here to the third book and you might be saying what but she only has two books Shay how would what about a third book look I don't recommend that everybody writes a book I only recommend that people who have written two books write a book because we know that they can do it okay and in this case I think clearly she should do it only this time with a renewed perspective with the goal being to drive traffic to this court offer I mean every chapter talks about stories about how so many people are being helped by this coaching process and so on and so forth right just really kind of push in that core offer adding value of course it's not a sales book but it does have an agenda okay now we have a method in place I know you guys are familiar with it the book writing method and where we can write a book between seven and thirty days so it's not extremely complicated although people who have written books have invested a lot of themselves in it it's a painstaking effort most of the time our method here works really well so maybe we'll have a chance to help her out with that and then also we have this book this book the goal of this book is to take people from where they currently are to where they currently want to go right the target right there that's that's where they're that's what we're trying to get them to and this book is going to get them maybe about this far you know or it's going to get them further along in the process but they're gonna really understand the value of that core offer you know and then so now at this point we've run traffic to this book right so we place our remember where we're running traffic from it's YouTube and Facebook YouTube because it's free Facebook because it's predictable right and we're gonna have a link out to this offer so we're gonna sell this book using a free plus shipping model on Facebook okay and then also free plus shipping same same length same funnel and then we would do that from YouTube as well so in this in the YouTube video we would talk about various things all of which several videos all of which are going to include a link at the bottom so if they can click through and and get to the same place that they would get to if they clicked on the Facebook ad which is going to be the longed-for sales form that that gets them to this free plus shipping offer here so that is the book strategy or at least a summary version there's targeting to consider here there's video optimization to consider here all these things have to be happening it sounds really simple to explain but we can get into great detail here great detail here speaking engagement sounds good but how do we book them we'll be talking about that in in the next video