Sales funnel development for Education

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now that I have left uni the important part for me is to put in some structure and what are the plans for me moving forward so over the weekend there are two things that I feel like I need to focus on to make this leaving uni a success number one is I really need to focus on my DIY education which is going to be making videos with professionals in the industry hopefully through internships continue in doing my drawing and CAD work and working on my own projects the other side of it is I need to make a bit of money I've got sort of a month's worth of finance to back me left so I need to start earning and to do that I'm thinking of starting up my own sort of design one-man band design consultancy company but I want to set it up right and to do that I've got the professionals on my side so intro Lucy and Nathan they are an entrepreneurial power couple basically Lucy focuses on everything design while Nathan focuses on everything marketing and online strategy so over this week I'm gonna be working with Lucy and Nathan to get my business up so Nathan what is this week gonna look like so this week what we're gonna start with later on today is a bit of a digital strategy in what looks like a couple of hours of intensive workshops and then then I'll pass you off to loader to do the juicy bit and while I'm dealing with you Lucy will look at your core beliefs and values and then we'll map out what your brand looks like based on that go through like a brand colors what your your logo or any marks of yours should be and then that will essentially records one really nice person brand cool oh my god I'm excited sir I guess now this tip is there it what's the offers and actually do this yeah okay so now I'm sitting down with Nathan and we're going to go over we're gonna go over a bit of a digital strategy for for your for your website and for your brilliant let's get started first the first thing we want to start with as always kind of the high level objective right so so you've come to me with a problem you don't have a place where you can send people for your new project so we have an objective and objective is to generate one lead we want a landing page yep deck engine Rev 1 wait what we've got is so this is our result which is a customer yeah this is kind of our medium which is this is going to be a landing page yeah so what we need to think about when we're looking at kind of a digital strategy is how are we gonna get people to the landing page in terms of from where you're thinking how are you dissipating seen built earlier to get to get them to register well my natural one is obviously I could somehow I doing with my yeah YouTube every day you know yes yeah networking yeah see Miami man Linda so these people are coming to this landing page yeah what we need to plan out from image from a strategy standpoint as before someone is to here what are they here because these here these are these are the stages of a sales funnel and so what I'm doing is I'll show you this point here this is awareness yeah we have interest over here in the middle we have a decision and at the end we have action this is your essentially a sales funnel yeah so you've got so what we've got with the sales funnel as we've got different stages awareness is first point of contact it's it's actually what do you wanting to say to people and order to open up the conversation yeah because all you're trying to do at this point is open a door right so the first stage here we talked about in trip there's a very very valuable asset when someone's never heard of your app to a generator trick then we move people into interests or generate interest in what you're doing so that's where you've got an interest comes from actually directly requesting someone meets with you or you see them a link at this point you're not selling to them so this is all kind of like value and intrigue and you could giving people stuff and and you're trying to hook them in yeah then you move them into the interest stage where it's you actually give them a little bit of information about what you're doing yeah it's a networking I mean the first tip is you're going to get to the networking well you better give in to the networking group the second step is how are you gonna meet someone from their networking group to visit your landing page then you've gotta go I need to keep them from interest into decision indecision is where they give you some information the reason I met this out like this this is a Salesman that's why we call it a funnel you're moving people through the different stages of business yet towards an action if you put a thousand people in here you might get a hundred people here you might get ten people there yeah you might get two people there the fundamental understanding is that this is actually a good thing yeah because people are inherently more qualified to talk to you at that point and where most businesses fall over is they take this call to action they put up yet all right so these people don't like killing a neutron ask them to do and it's an it's a recipe for disaster so we move people through the stages at the funnel with touch points yes Michael the Ida Ida model awareness interest decision action yeah it's it's kind of the fundamentals of sales it's catching gotcha oh my god this is actually quite exciting yeah yeah yeah yeah yeah all right so so next step from here so the the next step is we need to really start figuring out who we're asking of who is seeming this content to write so that we can ascertain what the correct messages and and that kind of understanding the customer is how you understand what your pain points are and business success relies on solving path so customer profiles customer profiles yeah don't hear those any okay okay cool so I just spent the next 30 minutes playing together to rough customer profiles to give Lucy a better idea of the people I want to target after that I moved on to the next step of mocking out the website okay so to get a ride and show me in the square space and just blocking out how I want it to look whatever text here burns there my call to action video here that's something yeah okay get on to the now cool cool cool so I just quickly very quickly blocked at the website of the structure nothing about the looks or text or anything simply about where I want to photos and text and buttons so go first date down and I've got it all prepared for when I meet with Lucy tomorrow who's gonna be going over brand strategy and branding in colors I'm not entirely sure what to expect but we'll find out okay and we are done so the fact we're focusing on marketing and everything this week is the no means meaning I'm not gonna focus on industrial design lessons I think it's just important for me to get this up and done this week so I can then focus on the other stuff I think what I'm beginning to learn from all this as it is very important for a designer to have some sort of marketing and sales knowledge because at the end of the day we are designing products and products need to be sold so if we understand marketing concepts even in just like a sort of a rudimentary way it's gonna immensely help us that in mind used to an awesome continuation on this week hope you guys enjoy his love and I'll see you tomorrow [Applause]