Sales funnel explained for purchasing

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[Music] all of our peeps Connor right there and welcome to my channel econ starters if you're new kinda hit the subscribe button are the notification bell to keep up to date for future video guys what is our Shopify sales funnel or what is a sales funnel our Shopify store owner do you have a sales funnel well if you don't know what a sales funnel is that's understandable what if your Shopify store owner and you don't have a sales funnel then you're on you're simply not aware that there is a sales funnel in process now being aware of this is for you guys and understand in a different stages and OH to optimize these stages within your funnel can easily and significantly simplify your business also make it more effective and increase your chance for growth and success no we're not going to dive into click funnel guys this is a bit more advanced I'm just trying to keep it very basic for the newbies and also intermediaries just understand the core concept of sales funnel so a sales funnel refers to the buying process stages are steps that a business our company lead customer true when are before purchasing a product now as you can see your guys a vivid picture of a funnel so at the top we have qualified leads which are potential customers and at the bottom of the funnel we have serious personal actually went on our store and make a purchase so the key thing with a funnel guys is to get as many person to enter the funnel at the top which will equates to more sales generated at the bottom so for example a $5 ads generates 10 visitors per day on our store and resulting to sales know if you were to increase that artists a $10 per D then we see visitors of 20 persons and then the potential sales for the D would be for sales so in a sense the more persons we have at the top the better is it for us because the probability of more series coming out at the bottom so that's in a sense what a sales funnel is a guy's putting them at the top carrying him to the funnel and persuade him to buy no in the middle right here guys are our steps and stages that were prompt the potential customer to buy so this side is to basically emphasize the point made on the previous slide so the more potential customer you enter into the funnel the better chance of getting increased sales so the key thing is in the middle guys is to basically optimize this part of the funnel to get as many sees as possible let's go up show of a basic Shopify funnel so at the top of the funnel guys as mentioned you want to get as much person in the funnel as possible now this is done by creating ad skies whether it be Facebook Ads Instagram influencer Google Shopping Network so the key thing is to place an ad oh dear but the key thing also is to know how to place an effective ad Oh to have an optimal ad copy guys to get as much visitors our leads to your product page you didn't need to know how to optimize this product page in order to get the potential buyers to add the product to your cart and eventually make a sale so this is a basic formula guys on you need to know also optimize the different stages of the funnel in order to increase the amount of stylet is received so the first thing is create the best possible ad for your product to get as much lead as possible and not minimal costs that's that's key guys I want to your cost per click I mean that you need that to be very low guys also when you land on your product page guys you need to optimize his speech so that customizable pulling you'll pretty old press their button as we would normally see will will will cause them to be impulse by our guys bye I didn't secure to the pea scarcity to the peace guys we can add a social proof definitely we need to just buy these guys so they can feel safe and so forth so this is very key guys to optimize a product page and it is one of the crucial most essential part about your store pay keen attention to this and not so much of the own the storefront our own place guys so optimize the product page know your actor cart you can optimize this as well by adding scarcity and also upsell to increase your average out of other guys and then you generate this as a bottom guy so this is the process so you have a product you put it in front potential buyers via ads you need to optimize your ads guys so that's one area need to master you need to know how to optimize your product page for full conversion you know that you need to know how to optimize your utter cart even a color for utter cart button can increase your conversion rate you need to know to had scarcity so that at the cart page and also observed increase here are the wire guys and generate sales so in essence guys if you if you don't optimize all these era guys then your leaders of a an ineffective sales funnel so this is a process that your customer go through as the basic funnel guys for Shopify store owners in in the understand this process and know that by optimizing all these eras will increase your chance of getting as much zeal as possible no this is this errors are so very important lead capture guys once someone had a part of the car to automatically capture their email guys once their purchase you are to automatically capture their email this is something that we'll go into and we can also provide a more advanced funnel where we implement email marketing in a future video guide so to reinforce the point guys here we place the ad for this nurse necklace you know generator leads as you could see the ads performing good we have like 67 interaction 610 self interaction comments unsure so with this ad is doing good guys so you need to know how to optimize your ad to get these results also when they land on your product page you need to know how to optimize this product page in order to prompt the potential buyer to buy right away the Add to Cart and image analysis so this is just not a slide to kind of reinforce the point that was made previous so optimize your ad optimize your product page in order to increase her other cards and eventually increase your sales now we're going to go into some practical life example of Holi sir guys so guys 11 screen and before I go any further I just want to say guys when we are placing an ad the mindset that we the marketer are alpha Tata should have is that persons on Facebook are not looking to buy products they're socializing their liking videos they are like you know photos let's plan under X they're posting pictures extension guys they are socializing their is their leisure time guys they're not looking to buy so we the marketer the advertiser image to captivate the attention by our advertisement how can we interrupt their socialization process and allow them to click on our ad which will then bring them to a product page so bear that in mind guys we need to know how to stop these persons in the truck in their social activities and let our advertisements turn to them which would then need them to click on the ad now looking at this archive video I appear to finish our we see where it's 1.3 million views 500 shares comments a lot of over a thousand interaction guys know this is this in essence is an okapi and also this is an advertisement based on chassis sponsored below this means it's an advertisement guys so looking at this is an art and art kappa guises of video are and definitely I want to study what this advertiser is doing cut this ads were 1.3 million view is is a is an effective ad so definitely I need to study this art kappa guy so as you can see whoa have you seen this you know you're speaking to your audience this will light up your life and a nice tagline grab your ear they have two links to their product page hurry 50% season soon sorry a guy scarcity and urgency guys comment yes if you want is so you trying to get some interaction from your customers which Facebook Likes which will help your ads overall no let's play this video is a video they have their call to action button shop no as well so a fairly nice little further guys it's performing water so this is something that you can study and replicate when you're doing your ads now we're gonna click on the link which should bring us to their product page but before I go to the product page guys just want to notify that hey please send the ad generated need is the first part of the funnel so that is beer the funnel in mind so I work in a funnel no guys so this is the other to generate our leads and our potential customers we then end up on the product page now on this product please guys we say there are some nice images of the product we see this pop up social proof also social proof as well guys are so some scarcity as well we see where they have trust budgets just seals to also social proof as well guys visitors right no free shipping as well and I said a very have a length description which is generally needed for a higher value product as you need to have a lengthy description to persuade someone to fur coat over fifty dollars in buying a product I so you need to make a description a bit lengthy and detailed stating the intricacies and benefits of the product know if it's a free ship product and you only need a a very short and spicy description guys so this is a fairly optimized product page guys know this is the second part of the funnel and then ever if you are interested in this product know guys we then go ahead and we add the cart if you feel my cart so feel optimized product please guys so we're in the Arctic art part of the funnel know we see we have a countdown timer so is urgency guys we have just buds are serious you know secure checkout - Tosh work on the customer ID no fraudulent activities our transaction renier your see if your payment will be safer informational receive I don't see where the atheneum and upsell in the car guys what Oliver this is fairly decent optimized at the card peels as well that will assure the customer that here everything is good and we does it's a hot button and we need the purchase guys so in a sense this is a funny guy we place the other we then land on the product page then we add the card and then we made a purchase guys but it's very important to know how to create these up guys Oh to optimize the after card page and also the product page you need to know how the captives your potential customer what once they're on the product page to then add to cart and then made a purchase guys so that's the floor so funnel basic Shopify funnel guys so I hope you seen a bigger picture right here hey guys hope you enjoyed our video and it added value I'm basically laying the groundwork for Shopify before I dive deep and I said the business module so see in future videos and right now Oh