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man listen i am so freaking excited about this episode because you are a consultant you are also a coach and you are looking for a framework to bring you new and repeat customers man in 2021 and so we're so excited to be able to dive in this week's lesson an officer in phoenix arizona i just wanted to send over a real quick video for rich peoples rich and i had the opportunity to work together on a couple of facebook ad campaigns rich really truly has been an asset for us we found that the ad campaigns that we did run seem to work really well the conversion is high we've gotten a handful of leads in with really a very low ad spend so we're looking at doing more with rich in the future and really feel like he's an expert in his field so if this is a space that you're interested in being in i really think rich is a great asset for you and your team all right guys let's go ahead and answer the question that came in from social media so we had a consultant come in and give us a question now you know if you've been rocking with me we like to remove the background and we like to map out everything right in front of you alright so what we're going to do is and by the way you can also download a link to this map if you want to in the description we want to get into what is the first step what is the first step if you are a consultant if you are a coach and you have uh an application based funnel that you want to build out right because if you're coaching you could be a health coach you could be a nutrition coach you could be a fitness coach you could be a tech coach you can be a yoga coach you can be all kinds of coaches let me tell you something there's a framework for capturing new and repeat customers as you see here now we're going to get into what do you do next well the first thing you want to do is you want to start with the traffic it doesn't matter how great your website looks it doesn't matter how great your social media looks it doesn't matter how many people you know if you don't know how to get them to the offer page of the funnel you're screwed and i hate to say that this is 90 of the problem with most funnels today is they don't have a solid process where they say hey if i were to purchase media on google ads because google ads has over i don't know three billion people uh registered users on google why not put my company why not put my brand my funnel in front of that audience then we also have facebook uh facebook is right behind google facebook has some two billion people active users right it's so big it dictates campaigns no pun intended there right it's all about the book all right instagram somebody was telling me that they just passed a billion registered users so last but not least we have youtube now youtube is one of those channels that is probably the biggest channel that you want to be on now let me tell you why youtube not only has a search engine within it it also has an algorithm where it can serve people advertisements based on topic based on interest based on demographic and you can even do geofencing in it now if this is too high level tech talk for you no problem because you can join us in one of our classrooms uh funnels academy and also funnels from scratch and you can kind of get the the the deep dive the behind the scenes the glossary if you would of all of this tech terminology simply to bring you new and repeat customers on the internet today all right now that you have figured that problem out you can now send people to your offer page now step one once you have people on your offer page you want to put a video like we're making right now hey guys my name is rich and i want to thank you so much for swiping up on my facebook and instagram i have a special offer just for you it's on this page all you got to do is read the information below fill out the information schedule an appointment and we will follow up with you from there guys where's the courtesy at today in 2021 to whatever year you're watching this to put a video together i can't tell you how many times we've jumped on client calls demoed what you're seeing right here and we say hey you know what video has an 87 open now right so if you're building an offer page as a coach as a consultant whatever industry or niche you're in do us a favor if you want to see conversions in your funnel on the first page after purchasing traffic from all of these channels do me a favor put a video there then also put a button there asking people for their email their contact information maybe a place to meet if you meet in person i know we're covid otherwise if you're doing virtual give them a place where they can tell you what time they're willing to meet that could be a calendar in bed you put on this page all right enough about that next you want to send them to an application page most of you are probably going to try to send people to an offer page with i'm sorry an order page with an offer in it you don't want to do that you guys just met right you just ran cold traffic to solve a problem in their lives you identified with them they took the courage to swipe up on your ad out out of everybody else's ad on instagram facebook wherever they decided to come to your page the last thing you want to do is start asking for money what you want to do here is you want to put in an application page hey let me know that you're interested in my services let me know what you saw on the offer page is very attractive and compelling enough to set up an appointment and that's what you want to do on the application page you're welcome right because this is a process in a framework that works solid it doesn't matter what type of consultant you are the next step what you want to do is you want to send people to the calendar uh invite now i told most of you go over to the first page the offer page and put it there but some of you may say hey you know what what i'm selling is so complex i have to educate a little bit and get them to come back to the calendar page through an email and then send it up to the calendar invite and book them from there and you know what that's just a swap of sequences or processes in your sales sequence uh last but not least you want to book the appointment get them confirmed and then of course the rest is history now what you have just seen what you just witnessed is a consultant or funnel i'm sorry a consultant or coaching funnel it works for any type of uh coach or consultant no matter the industry now what we have also provided for you as a resource remember is that you can hit the subscribe button i think i'm pointing the wrong way but hit the subscribe button also go ahead and follow us on all the social media platforms also go ahead and register with us on one of the classrooms that we're doing where you can get insight deeper insight you can get access to the playbooks the ad copy you can get access to the checklist of all the things that we provide inside of a funnel