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the more people favor something the more they value we talk about this secret number five and they're going to wrap this up secret number five you need an advance client acquisition system about driving demand right and there many ways to do marketing I mean I could spend hours on this but I just want to give you one simple piece an advanced client acquisition system now notice I set system not manual labor not going out there networking stuff networking advanced trying to drum up some business or just waiting for referral all those are very passive it's all its whole marketing and hope it's not a strategy okay um I ticket sales world's highest paid consultant Media celebrity multi millionaire entrepreneur acclaim TEDx we hear international best-selling author and long event client acquisition system people asked me all the time but there where can I find clients I get this questions a lot entrepreneurs where can I find clients it's very much the wrong question the right question is how can you construct a business life so that clients keep finding you I don't do go to networking event I do zero prospecting I don't do any of these things the other people do zero zero I don't have time for that I don't do cold call I don't do proposals I haven't done proposals in a decade in my life I don't do proposals why do i do proposals super tell me I don't need to not my control yet but why do i do proposals yeah proposes a dog-and-pony show you trying to convince them why they should do business with you how many have done proposals spend hours and hours and days right and you send a proposal and what happens the mini sent out the proposal who has the power the prospect now just wait now here is what happens while you're waiting if you follow up too much you seem too desperate you don't follow up lose the cell now what you [ __ ] so why would you do that so that's why I don't do proposals to meet yes yes I would I don't do proposals I would do what I call terms of agreement yeah only after they've paid only Afghan in the commitment from them then I'll do it after they paid out the credit card information out of the wire transfer okay now we're going to decide we're going to do right yes yep good question so how did the great question so how do you differentiate what's free value and when do you pay it's very simple anything that doesn't involve my time is free when someone right now watching my video lets it take my time someone is this to my podcast I said take my time someone reading my blog post does it take my time so I'm reading a book that said take my time no but if you want my time then I charge it's as simple as that yes absolutely after they're paid at the same time so usually I would send them if they PayPal link and then I would say he said paste agreement fill that out get back to me and we get started it's very simple and that's why I want to be always transparent and I get a lot of people they are afraid to talk about money I talk about money up front just be transparent get the money I know I hate the line that I love to use you can write it down this is a very powerful line I always say them you know what I want to get the money out of the way so we can focus on what's important I said again I want to get the money out of the way so we can focus on what's important solving a problem helping get a result that you want I don't want it to be I don't want to be a bill collector that's why everything I do is all automatic all recurring I don't do invoices in an aircraft that crap everything recurring it's all automatic I don't want to be a bill collector I don't want to chase my clients for money I ruined the relationship we hit the deliver Val we hit a deliver solve the problems I don't want to oh here's my invoice what are you going to pay me I told Ally the same thing right whenever you just keep saying them invoices it ruins the relationship right that's an yes a question somewhere it depends on after the I get the commitment and I would say hey you know what I like the ticket the money stuff first so here's the link is how we pay me and he's agreement and sometimes maybe in an email or maybe in a phone call I like to get the money out of the way so can focus watching morning what do you be okay if you get back to me and take care of the money stuff like tonight sure what do you be okay a few facts and we got check okay man then that's out of the question my mind is not a win am I going to get the money my managers how can I fully fully help this person that's it nick says well good very good so they need a slow leak one question yesterday good questions by the way correctly questions you know how you be mentioning on a fight funny funny question yeah so this is what I said but then your dare yori wealth position you know if people come to you know pipeline is full you can ask for the money abroad due to terms and conditions after focus on about what about for those who are starting out such as myself and that's what I used to believe I spike what okay and you can ask Earl arrow would be a witness I was doing this when I was getting started from day one it wasn't I got here then I started doing these things I from day one when I was a copywriter I need blood like I like I need clients money like I need blood in my vein client cost me up I want you to write copy I'm sorry I'm busy I have no client empty appointment book I tell them I cannot work with you I'm too busy maybe I'll work with you next month I delayed a sale when I had no money I started using these strategies when I had nothing and that's why it's a verifiable example this cup works you have to start doing it then from day one it's not like you get to hear it then you do it you don't get to where I am doing the same [ __ ] to everybody else does you get to where I am by doing step by step maybe you cannot do it it to the degree that I do it like I start from day one that's why the first thing I did I'll give you the background story when I was a copywriter I had no client I was calling all the yellow pages and try to cold call and try to get clients and I would call people Oh yellow page yet you know yellow pages you guys do remember yellow pages before Google right yellow pages and of hey you know I'll okay glad I could help you please like I could help and people hang up on me and after you do 500 cold calls I thought this sucks man this Oracle I want to do this [ __ ] right so from there from day one one strategy I thought of okay who could I get if I get that person would get everybody else so I approached one guy there strategically I approach a Colin Levinson at a time who wrote a book guerrilla marketing I'm gonna have a guerilla marketing yeah so 20 million books worldwide so the time jr. approached a and I simply we write his copy for his guerrilla marketing association which is a membership program that I thought was not that good are we right his copy attending to JSA hey Jay I admire your work now there's a difference now I'm doing free work where strategically I admire your work love your book I look at your website I thought it could help his new copy try that out he put it online he triple his conversion he was thrilled gave me a testimonial I say hey you know Jay appreciate it I'm just getting started as a young guy you know you have a huge audience of business owners he said okay you know if you send some business my way he says sure young man you help me double check conversion have this them some clients your way that's how I got through I didn't do it what everybody else does and that's why in my early 20s I wrote my first book that I self-published called quick time marketing trying to get client cooperating clients it was a horrible book if you see on eBay or by veteran I mean it like it's so horrible the grunt grandma is there the cover is there the content is the whole thing is ship okay my first book but you know what I kneel that has more power also I know from day like early on even Toastmasters the person who is on stage holding the marker is easier to get clients so I learned you know what let's hold my marketing skill so hold my speaking skill so I want to be the one up front I don't want to show up in an event as an attendee on a show us an event as a speaker I did it in my early 20s I'm didn't do this [ __ ] for a decade now you know what I'm talking about that's what I'm saying it's one step at a time you don't get your way I am overnight but you don't start day one they are all same stuff I'm doing now what yeah it took me years to create a self-fulfilling prophecy mm-hm he has more money than me doctor right that's what I'm talking about and not saying it till you make it I don't how many heard a it till you make it that is not what I'm talking about okay no I'm talking about here's what I'm talking about I'm talking about it till you've become it it till you become it and there's a big difference ponder on that Steve pawned on that so the slow way you can write a book a best-selling book I've written twelve of them you can do a podcast a hit podcast I have shoulders of tightens you can do a high-traffic walk you type in can log on over million web pages you can do SEO you can do backlinks can do referral which in my in my mind that's hope you do word of mouth you can do networking which is a complete waste of time there maybe you get clients maybe you get clients so instead of with what you do which is this is what you do your Facebook you drive them to your webinar registration page you drive them to your live page charge their consultation why don't you do that for yourself how can you ask a question that's money in you when you don't invest money in Doulton yourself you can improve this [ __ ] works for you versus when you do this your client goes through this funnel imagine your client goes through this funnel they see your ad they go to your webinar page they scared your time with your eternal potential client I'm talking with you Kevin right hey you know Kevin I saw this you can totally tell them you know what I charge twenty five hundred dollars a month oh that's a lot of money guess what my stuff works how do you know because you're on the [ __ ] phone with me that's why my stuff works remember you saw the ad you opted in and you see my stuff and now we're on a call and I'm selling you $2,500 a month my stuff works because your demonstration my stuff works you see the power of that versus our hopefully I get some results of known ie my own cooking I eat my own cooking do you eat your own cooking I don't ask you do anything that I don't do I can ask you 2 percent if I'm not a good presenter I can ask you to write a book about having written a book that's the difference so and this is not new this this stuff this stuff I just you know I learn it from Nicolas right one of our members it's the same stuff it's nothing you know it it's not needle it's not new it works but you have to be willing to do that you have to put some skin in the game and test it out and do it and show your client that my stuff works my methodology works my system works I am a walking living breathing example of what I do when you have that kind company can you see like I am a walking living example of what I do yes hello yeah that's where their comes from so let me recap simplicity is everything to marketing to running a business to even making millions if I want you to walk away with one thing and like a simple plan if you want to sell high ticket is I want you to have one front end offer which it could be a one-page PDF have one back-end offer you price it at maybe twenty-five thousand dollars or something like that have one funnel you use the trek clients you should have two steps a pre-sale video or webinar and then get up on the phone when you want to sell high ticket even you do face to face or you get on the phone you're not going to sell a ten to fifteen twenty thousand dollar program with you know you can sell 1000 dollar program with email right close to me how do you know your clients phone please follow face right yes yeah yeah yep yep yep yeah so put this way this is you can always communicate who you are stronger when you're like this because it's flatter face-to-face belly-to-belly right chicken right it's like this they can see who you are so with it when it comes to webinar and stuff like that it still works it takes more tweaking it takes more skill yeah so no it's not lower it's just the way you are it's just like even Nikolas goes back he feels Joe polish 25k group with just Facebook because it's the way you're doing it and most people are doing the Facebook wrong anyway 99% of them right they're doing it they try to sell on Facebook instead of doing lead generation and then you want to have one main channel that you use to drive traffic to death panel Facebook ads Pinterest YouTube or whatever just pick one let me just pick one and you want to make sure your programs are the best in the world and that everything in them is designed to produce great outcomes and results for your clients and then just enjoy your life therefore handful clients the power of small numbers that's that that's all I got thank you very much thank you hi this is Dan Locke welcome to Dan Locke TV I want you to subscribe to my youtube channel now you might ask why should I every week I'll post two new videos all focusing on helping you becoming a better audience you will be challenged and you will be inspired and you will be motivated more importantly you'll get practical ideas and strategies they will take your business to the so go ahead hit the subscribe button turn on the notification so you don't miss out on single episode I promise you you won't regret it [Music] you