Streamline Your Document Processes with Sales Funnel for Education

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hello out there this is Anthony from digital strategic marketing today what I want to do is a quick video just to show you how someone in the online fitness coaching area is using paid traffic to drive clients and prospects to their various offers I wanted to give you a visual walk through the process so you can kind of understand and so what you see on the screen out is a Facebook ad this individual created and they had they ruin an article here and this particular type of funnel we call an educational funnel educational base marking so the goal is to drive stick to hit somebody's hot button and take it to an educational content article and inside that article you'll be doing selling but you won't be sells you won't look in a peer salesy it appears like you're giving great content great information so what this does is when you do it correctly you'll get rewarded because you're considered you're a prosperous will actually see some useful information and that builds up your know like and trust factors has people reading this and they're getting value from it and it realizes coming from you they're gonna start to see you has the authority in that field and then a market that's going to help you for later on type of marketing campaigns you do the other thing too is because they came off an ad if you come off very salesy you're gonna probably get a low click-through rating and get low people sticking to it because even though they clicked on I know it's an ad they don't want to be sold nobody likes to be sold so by providing them content and information and just educating them you get the opportunity and a permission to market to them later so basically and there's a formula I'm not going to formula and then the landing page stuff but just kind of educating you and showing you a little bit so this is a facebook ad was on facebook and when you clicked on this ad you'll see you know the tide is wide new replacement shakes work and I'm gonna bring up the location when you clicked on the outward actually took you to and actually took you to her her website under her articles but if you look at the title of the article as wide meal replacement shakes worse so you have congruence with the edge you click on this ad wanting to be on wide meal replacement shakes work you click on it and boom what did you see a picture an image that shows someone with the fitness field a new replacement drink the title is there so all of that very congruent with the message if that trust factor now people trust this this article and they'll want to read it being hat now the question is where's her marketing where is she you know make her money ad in this process and as you read down this you will see again it's a lot of educational stuff there's a couple of different you know links going out to different places and these are at least going out to other sites authoritative sites so they're not Hearst selling but where you'll see her the selling part comes into play at now she's embedded in there this ad I can guarantee you this an affiliate ad if you click on it will take you to a site where you she'll get paid a commission for if you purchased the product but again is very subtle it's not hard you know it's in in interspersed with all this information all this great content and again she's keeping a very congruent she's using actually pictures are heard with the product and you know her product in there reasons why he should you know what's the benefit for you she even goes along far enough and keep mine and all the pictures loose LZ for me but in all the pictures she's holding product so again in Sully she's picketing and pointing to you know product and what this is about so people are getting that idea and that is putting it in your mind you need a meal replacement and again as we go through her a little bit more you know she's got a coupon code to our affiliate offer here so again intersperse in our content she's got some marketing materials that lead you to buy this she's got comments and again very constant so again this is very simple it was paid traffic facebook traffic I took you to his page which was filled with content but is also filled with offers so that's one way of doing educational based marketing