Empower Your Insurance Business with a Sales Funnel for Insurance Industry

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hey this is J want to talk to you about how a health insurance funnel works and how you can generate your own health insurance leads online right now today all you need is a ad and a sales funnel that's all you need well an email so let's talk about how this works okay so people go online every day and go to Google they go to YouTube just like you're on now they are on LinkedIn they're on Facebook they're on wherever doesn't really matter and they're searching for what it is that you sell and in this case it's health insurance we sell a lot of health insurance just like this so let me show you how it works so when types in health insurance and I typed in health insurance Texas just to show you some results there is over a billion results which is a lot and I want to break this down and show you the different parts of Google and then what would happen if they went to your sales funnel so first thing is up here you'll notice this has ad ad ad ad what does that mean that means that somebody's paying to be in that spot every time you click on one of these links here it's going to go to somebody's website and guess what it is it's a lead capture website okay so someone's paying Google to put their ad in front of a consumer who lives in Texas who wants health insurance hopefully that makes sense for everybody and obviously there's a bunch of companies here now this is called paid search results you can advertise your funnel this way this is one way to do it the second way to do it is if you scroll down here this is answering questions about different health policies and talking about you know what it is you can do and stuff like that okay so this is another way you can do it but the most common thing besides the question in the answers is what's called SCO so you'll notice so let's go back up this was adds the are you know answering questions and stuff like that and snippets and then come down here these are what's called organic search results we get on the top of Google Bing Yahoo whatever doesn't matter by doing what's called SEO search engine optimization what that means is that we optimize your sales funnel to basically rank high on Google search listings so if someone types in health insurance that is a lot more competitive than Dallas health insurance and Dallas health insurance is much more competitive than let's say Weatherford Texas health insurance right so the smaller you go in your focus on your SEO the easier it is to rank now you can rank absolutely with health insurance but it takes a lot of money so what we like to do is focus on local areas with SEO and focus on pockets so to speak and you may have an ad in Weatherford Texas one in Wylie Texas one in Cecil and Oklahoma you know Oklahoma City Stillwater some smaller markets and you can have four or five ads out there as much as it would take for you to advertise for the whole state of Texas if that makes sense so these people on here a health insurance all these other ones are the ones you're competing with United Healthcare Blue Cross and Blue Shield they have organically because of their SEO come up here so let's just assume that you were here right Texas health insurance let's just say that this was your ad and they clicked on this right and it's gonna bring them to a sells funnel just like this okay just like you saw before and we can get there two or three ways right you can have it based on the map listing which we didn't talk about that but if you're a local agent and you can do all map map listing you can do it on a search result you can do it on a paid ad a Q&A that you answered bunch of different ways doesn't really matter ultimately what matters is they get here okay now once they get here you have a big promise save up to fifty percent your health insurance premium okay it's going to take them to your sales page you have ability to capture their information name email phone number lower my rate and then you might talk a little bit about the plan hey here's what I offer it's an 80/20 plan low deductible you can see your doctor all that good stuff we'd like to have phone numbers and I could say they'll call you too okay so if you want live transfers guess what right here that's a live transfer you not to pay for that you can develop your own and then down here we have a video now video is critical video helps you rank your website it helps people understand what it is that you have and believe it or not people will come by they'll look at this and they're going to save 50% on health premium here's the key benefits oh here's a video let me watch that that's exactly how they're gonna look at they're not gonna read down here with all this other stuff okay so it's important that what they see from the very beginning it's called above the fold above the fold is what you initially see it's a very big promise of what you're gonna do and a lead capture page and just below that is the key benefits of what you're offering them very critical so what's going to happen is they had clicked on the link it took them here to your lead capture page and I'm going to enter my information in here and let me just put test this is a live page so I don't want to think that I'm getting my own lead punch in my email address here and let me put my phone number in now just in case let's just say I forgot to put my phone number look it won't let me move forward so it's a required field I mean it's your training capture their information okay now lower my rate what happens in the sales funnel and the reason they call it a sales funnel is because you're taking them to multiple steps okay could be two steps it could be five steps but you're walking them through a sales process before they even talk to you so you notice on the very first page the sales process was here's the basic information here's a video the second page could have a video on it as well or it could have like your picture work or both and if this is me obviously but it shows you who is going to be calling them okay so hi thanks for reaching out up being contact with you soon here's my picture here's my phone number if they want to go ahead and call me my name and now when I call them they say hey Jay hey how are you great so I found your website I'm interested in some health insurance I noticed that covers OBGYN you know visits and I'm really glad it does right I want to talk to you more about that or I noticed that you had an ad out for health insurance for contractors and I'm a contractor and I need health insurance right and so the process that ad is basically just gets them to the funnel the funnel is what converts 'men develops the lead okay so we build these funnels for producers just like you we have health insurance life insurance Medicare iul-s whatever kind of phone you want we can create the funnel it cost 15 dollars for us to do it you do not have to be part of our agency or we're not an FM oh we're not an IMO you don't put your contracts with us or anything like that we'll build this custom for you have your picture your information on they'll never know it's us and we can even help you market it we can put the ads on Google for you and optimize that we can do SEO for you so you rank high on Google we can do Facebook ads we can do LinkedIn I mean we can do all that stuff for you so you know if you're a health producer out there and you're buying the leads just stop by leads there's no reason for you to pay 40 60 80 a higher dollar a lead when you can develop your own leads with your own funnel and it's the same process they're doing if you're buying the lead guess what they're doing they have a sales funnel they're placing an ad and they're selling it to you okay so you can do it for a fraction the cost that they're charging you online for these leads again my name is Jay Peak I would love to help you my phone numbers 844 Jay Peak call me anytime thanks so much