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hi how are you my name is Madison I'm the founder and CEO of this company Auto grow as you may already know in this video I'm giving you three Pro tactics Pro tips for building a successful lead generation funnel particularly if you are selling professional services so remember if what's the difference between professional services and say ecommerce or info products if it's not already self-evident is professional services is you know you're putting in your time your expertise your labor you might be coaching someone in many cases you might be doing you might be applying some other different sort of skill set ability or knowledge like like like an accountant like like a lawyer like a consultant all right vs. ecommerce where you are selling for example products or info products in the case where you're selling digital products or online trainings that are that are separate from you know like one to one type of expertise and interaction required to get the job done whatever whatever that might be so that being said successfully a generation funnel is it's it's harder and it's easier than you think why do you want to do this in the first place well if you're not familiar with funnels the powerful funnel is that it helps you to create cha-ching leverage that's me pulling the lever leverage in the sense that you know it's it's something that operates independently of you and your time you know one of the most common reasons why service businesses are so easy to start but have such a high failure rate over the long term is that they can become completely dependent on the owners on on you perhaps to go out there to hustle to go to networking events and know business cards exchange phone numbers or to do whatever it is whatever else it is that it takes you to rustle up business to get people to call you to interact with these one two business be referrals so it just takes all of that and it puts it into a system that can generate consistent results versus something where it's more stressful and you just you just don't want to go through that so the article that the team and I wrote to go with this video we give you five examples of successful lead generation funnels for selling professional services and so I encourage you for watching this on youtube click the link in the description and also hit that subscribe button and that like button but you can click the link in the description you can read all five of those examples so for the rest of this video let me start off by giving you my first of three Pro tips so tip number one is that you want to make sure that your lead magnet within the lead generation funnel they successfully generation funnel that these tips will help you to great want to make sure that lead magnet which is pretty close to that entry point no the first kind of entry point being where people see your ad for example if you're generating traffic at the top of your funnel remember in a previous video we talked about foundation the middle part your website your landing pages follow up that would be your email automations and fuel whatever it is that's driving traffic at the top whether that might be ads or or content for example social media okay so in this case we have let's say we have traffic coming in from ads people are browsing on Facebook or they're you know on a looking at some news on the website or they're shopping on some other site browsing whatever social media and they and they see your ad they click on it bring them over to a lead magnet landing page okay so we're not they don't yet have the lead magnet in there you know digital hands if you will and they are on the page and they're evaluating hmm you know do I want to want to download this all right so this is the point where you are communicating with them what it is that you're offering what is this lead magnet this free piece of content that you're hoping is going to lead eventually to some sort of a sale to some sort of a paid transaction where they become a client they buy from you so you want to make sure that what you're communicating in terms of the copy and any other media on that page that this is this is the value that's being offered and that idea fits that or fits or helps to even just create or imply that frame of like you know the pain point and segue into the next step well this is actually the pain that our service our professional service can help you to solve okay so let me give you an example all right so we had we had we had two different clients okay and one of them when we first got them set up so this was actually you know a bit earlier on in the company and we've learned how to do it better since then but it's a good example to show you the contrast between the two funnels so with one client we actually we started off with their funnel and we had a lead magnet but and it was for a coaching business and it was just it was a great concept the name rhymed but the problem was that it had very broad appeal so had a kind of broad marketing appeal and it also just it didn't really set the table for a sale to happen later right and in other words it didn't really create you didn't really help to create or highlight that need for the coaching service or for that conversation to happen that would lead to lead to an actual sale okay so part of how we sought to address that when we realized they wasn't working was okay we said number one you know let's go niche let's actually just let's take this from being very broad to being very specific okay and that niche ring down that that had a big impact on results but let me tell you another example of a another problem that that was successful right away by comparison so for another another company KBM design one of our clients what we did there was so that's an interior design company and we were advertising to interior design agency freelancers and owners because with KVM design you can basically outsource your interior design work to her firm and then you know you wouldn't have to do work we'd have to hire an employee it's cheaper you save time and you know you get good quality work too so the lead magnet that we came up with was in interior design checklist okay so it was just talking about the actual work that into that KBM design would actually be doing and by talking about what work and what we're kind of like the key components that you don't want to miss that would be included as part of this checklist which is actionable right but by using the checklist by reading the checklist by consuming the checklist it you know you're and you see KVM design you know in the on the final page call to action and it's just a perfect segue it's like hey you know I could I could apply this checklist but I could actually save time and money if I just outsource it to KVA mmm that's a no-brainer right so that the magnet itself should help to sort of highlight and create that need for the service in a way so you want to be very strategic and deliberate with the idea that you are choosing and this is a pro tip because you know a lot of people offer lead magnets and you might say oh I can do that I'll just create something valuable and then you do but it's not necessarily gonna lead to a sale it might lead to growing your email list you know like with that first example that I gave you of the coaching business we had an 81 percent conversion rate 81 percent I mean part of that is because Facebook's algorithm is really good in terms of the AI learning and everything but 81 percent didn't lead to sales versus the other one that did okay so you want to focus it on the pain second tip second pro tip is personalize the journey so when people opt in you could be asking for first name you could be asking for a phone number you could be asking a million different questions it's better to just ask for email address you can ask for the first name if you want but it's gonna drop your conversion rate by 10 to 20 percent alright I recommend you know especially when you're just getting started you want to keep the barriers to entry as low as possible keep those doors wide open and you want to just ask for an email address okay and then for the second field you want to have a for example a drop down menu and this is where you survey people okay you could say well you know what is your biggest pain point right now what do you need help with oh well I'm I'm I'm do-it-yourself type you know and XYZ you know market get them you don't say XYZ market I'm just saying you know whatever market you're in but you want to classify people based on based on their need based on what they say their biggest challenge is because based on how they answer this this question you can determine where they are at in the buyer journey are they up here are they down here at the bottom of the funnel where they're close to making a decision and they're gonna be ready to get on the phone right now so so you can use this information this drop-down then you keep it simple maybe just even two choices to start you can make it a radio radio option button if you want or you do it yourself do you want are you more of a done with you type do you want you know done for you help or maybe you could even make it topical okay what do you need help with do you have driving your traffic this is what we do within our funnel but you need to help when people opt into our email list you need what's your biggest challenge right now you need help driving traffic generating leads creating a sales funnel what is it in particular okay so you take the information and then you personalize the journey you personalize the journey by creating an email automation that based on how they answer that question you drop them into bucket a and I get a certain series of follow-up emails be a certain series of follow-up emails tailored to that specific need or bucket see a certain series of emails colored to that specific need you're personalizing the journey and it doesn't have to take you a long time it doesn't you know it you can just start with three emails in each bucket they can be as short as three hundred words eats as long as you are giving you know valuable relevant information you're referencing the lead magnet okay and you're referencing and you're speaking to that specific pain point and don't forget making a clear call to action at the end of each email so that's tip number two and finally tip number three is sell a trip wire after optin sell a trip wire after opt-in for example a crash course video course or a template and combine that with hey a bonus consultation okay bonus free consultation you'll put a value on it so what would you normally value your time at and what would be the value of if they bought this crash course video series or maybe a set of templates separately you know what would it normally be a two hundred Olive AL you but you can get it today for only seven dollars and you might be wondering some of you may be the term trip wire is a little new for you just to review briefly a tripwire is a an inexpensive offer typically between 1 to $50 that is given to people as the kind of like like a first inexpensive offer it's it's seen as low-risk all right they can get a sample of the quality of work and the quality of your product okay which will inform their decision of whether or not to get on the phone with you which will inform the decision of whether or not to do business with you in terms of you know you becoming their coach or buying you know whatever professional service it is that you're offering so something a tripwire that's inexpensive right after all right after they opt-in you know have a transition statement at the top you know everything that you requested is on its way to your inbox you know by the way you check out this special offer that we have it's $7 and here's what it is here's what you get break it down for them problem solution features benefits fa Q's call to action social proof all right so and this you might say well you know why why is seven bucks why would I'm you know I'm doing projects for you know thousands of dollars Matt why do I need to sell a seven dollar well here's the thing if you're everyone if you're spending ad money to acquire traffic this could essentially be a self liquidating offer if not at the very least offset the cost of your ads making in an ideal situation you can make your you could make your ads immediately profitable which happens for some and doesn't happen for others at the very least that's gonna offset the cost and it's just it's kind of nice to see that people are taking out their credit cards and spending money it means that you're targeting the right people and you're putting out something that's valuable so it's validating and it shows progress in that way so it's just leveling up the relationship you're seeing people not just opt in but also spend some money to get further down the funnel so then you know and you're encouraged and you're inspired it's all I'm at a time before you know they convert okay because this whole thing it's a process and if you think about it like a process and you have the expectation of making progress on a regular basis well you're gonna find that encouraging to see the progress when it happens if you think oh I'm going to turn it on and instantly I'm gonna be rich doesn't doesn't work that way it's it's all a process a building and learning looking at the data okay don't believe the hype that's out there round funnels okay every day you want to take a step forward so tripwires work great and they just catalyze the relationships they create that association between spending money and getting value and that makes people significantly some marketers say ten times I would I would agree with that ten times more likely to actually take your core offer whatever that may be for example become a client ended up spending you know many thousands more dollars it's worked for our business for example when we first relaunched our productized service a year ago some of our biggest clients that came to us for clients that were buying some of our small products for less than a hundred dollars but that was their way of kind of sampling and and seeing what sort of value we could provide to them at a lower cost and then they would say well well I think our company could have a need for for this and then we just want to learn and they'll be able to spend money to learn but then ultimately they'd say well these guys seem to know what they're doing so let's let's do business with them they could save us time and they can help us scale all right so those are my three Pro tips for you I hope you found this video valuable if you did please like subscribe leave a comment you can also review the full article with the five examples of lead generation funnels directly below this video if you're watching an auto grow if you're watching on YouTube in the description there's the link and if you are interested in delegating all of your lead generation and in general digital marketing tasks without the headaches of hiring then check out Auto Group Co because with Auto Gro we make it really easy you don't have to deal with any hiring headaches you just it oughta grow is like project management software with designer designers developers copywriters strategists just already in the software ordering in their project management software ready and waiting to receive tasks from you all right and so we can help you to execute on your marketing ideas your marketing campaigns we can help you to build entire sales funnels from scratch we can help you to do those little maintenance cents that you just just don't want to deal with updating plugins whatever it is alright and we are available on demand and it's a really cool piece of software that just combines you know the professional proven talent with putting you in the driver's seat to help you just be more productive and delegate your digital marketing tasks so check it out it's Auto Greco starting at less than $19 per day and if you're more the do-it-yourself type know where you're interested to try out some of our trained and resources and info products and we have a tool called the proven sales conversion pack for instance then go to auto greco ford slash marketplace all right auto grade echo for sash marketplace we just started launching productized services there as well so if for some reason you know you you just want like one thing like just a a lead magnet all right creative designed written created from scratch lead magnet PDF help brainstorming what the idea is to then go to auto grab go forward slash marketplace and you can get that as a fixed price service or you can check out and invest in some of our more budget-friendly online trainings like our six-figure sales funnel training alright so check it out Auto Greco forward slash marketplace and until next time as always keep converting to stay focused