Streamline Your Document Workflow with airSlate SignNow's Sales Funnel for Service Business for Legal

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hi everyone this is Julie Schnell welcome back today I want to talk about the sales funnel you need if you're a service based business so I'm specifically talking to people like web designers copywriters graphic designers videographers photographers sales funnel Builders Facebook ad agencies this is the one funnel you need on your website you have a menu bar option that says work with me or services this is the start of your funnel this page you want to explain what it is you do but you want to explain it in a way that makes your customer excited to work with you a lot of people make the mistake where they put too much information on the services page right they put too many packages they put all their pricing they kind of go through some of the technobabble of how we work in the process it's not what your customer wants your customer wants to read that page and they want to feel a few things number one they want to feel like you understand what their problem is number two they want to feel like you are an expert number three they want to feel inspired like they can finally see the forest through the trees if they work with you and number four they want to feel a sense of urgency like I've got to get this person on the phone okay so your services page needs to do that so however much detail you need to go into for your packages fine but most of you guys are way over doing it because there's one action that they need to take once they've read that page and that is to book a call with you so that button leads to a book a call 15 minute call here's the second mistake people make with this funnel they try to sell too many things on that 15-minute call you want to get really good on selling one thing on that call now here's where it's different depending on the type of Provider if you're a Facebook ads agency or you're a copywriter and you just do the same thing and the retainer is the same and you can quote it with your eyes closed you don't really need a lot of research to be able to understand how much it's going to price you go ahead and sell that if however you are a project-based service provider that means every proposal is different funnel build is different the writing is different the video whatever it happens to be you want to sell an intensive that way you get good at selling one thing on the phone you get that script down pat you understand the objections the false beliefs you don't get stuck pricing something that you don't really know what it's going to cost later so you sell that that's going to lead to an order form now you can either take the credit card over the phone right then there you can send them to the order form that's going to have an order form with a bunch of questions to get ready that intensive that one to three hour intensive that you're going to charge anywhere from 500 to 3 000 for is going to be the base of your future proposal again if you're selling a retainer you don't even need to do this part but if you aren't doing retainer in your project-based pricing the Intensive is a really good time for them to see holy cow this is a lot of work holy cow you're an expert holy cow I'm excited for what my business is going to look like and holy cow when can we start from there you can send a proposal and then you can start working this is really the one funnel that all service providers need you don't need a funnel more complicated than that and yes you can do lead magnet funnels you can do service provider webinar funnels you can do all that kind of stuff but honestly the more time you spend networking getting on podcasts talking on social media about the projects you're doing the more people are going to find you go to your website go to that Services page and then get on a call with you and that is the most important thing you can do as a service provider hey everyone if you love this information please be sure to follow us at funnel gorgeous or go to our website at funnelgorgeous.com where we have all kinds of amazing things for you that are free get started over there I'll see you soon