Optimize Your Sales Funnel for Service Business for Shipping with airSlate SignNow

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if you're doing any advertising for your service business you know that it can get very expensive to acquire new clients through paid ads and things are only getting worse which is why when we heard how click funnels grew with a break even funnel we thought this idea could be a game changer effectively here's what the ceo of clickfunnels did he wrote a great book with tips that his audience would love and he sold the book so he paid for ads to sell the book then generated revenue from the sale of the book and overall he broke even so he wasn't making any money if your business is selling books and you break even you simply don't have a business right but his business is not selling books it's selling a software platform to help you implement a sales funnel for your business online so what he did was break even on a funnel where people would get exposed to his business and then they naturally convert into click funnel customers the point is create something that your audience would love and sell it to them this way the proceeds from the sale would cover your business advertising costs and the difference would be that your competitors have to pay tons of money to acquire customers whereas you're getting in front of them for free just to give you an example of how we'll try to do this at board studios so maybe it can give you some of your own ideas we have a side project called book video club where we summarize top business books into three minute videos this is a part of our content marketing and we showcase some of our capabilities in terms of explaining and communicating complex topics in a visual way now we can take these summaries and convert them into a book like bedtime stories for business owners or entrepreneurs we'll create a great looking book with powerful visuals and sell it this way we advertise to sell the book cover the costs with the sales proceeds and in the end grow awareness for board studios and our capabilities for free now that's not exactly free because you have to put some effort into it but it's definitely much cheaper than trying to acquire customers by bidding up your competitors for the same keywords ask yourself is there an industry report an ebook or another marketing asset that your audience would love or perhaps you can host a virtual event in charge for it so you break even on the attendance but many people get to see you as a thought leader in the space