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what is the sales funnel this is a sales funnel the funnel is used by businesses to move leads through the stages of their sales process at the end of the process those who have been moved through the funnel become customers or clients this is a sales funnel that is not well maintained this is a well maintained sales funnel prospects enter the top and what comes out the other end is an organized manageable stream of perfect customers managing your sales funnel is called sales cycle management and it is vital to the growth of your business and sets you have to close more sales managing your sales funnel can be a lot of work but software like keep make sales cycle management well manageable sales cycle management rests on selling to the perfect customer but who is the perfect customer maybe for your business the perfect customers are women between the ages of 34 and 45 located in North America those that are left are perfect customers getting the right prospects in your sales funnel is only half of good sales funnel management next is to move them through your sales process using automation nurturing is how you develop prospects into customers if a prospect isn't ready to buy a drip email program is an effective way to nurture them until they are ready to buy your sales automation software will tell you when your leads to open or don't open your drip emails and how your prospects are interacting with your business sales cycle management is a proven process that turns leads into customers that process also extends beyond the sale follow up with helpful messages and offers to transform one-time buyers into loyal customers and advocates check out our blog for more about the benefits of automating a sales funnel and other videos like this you