Enhance your Sales Funnel in B2B for Banking with airSlate SignNow

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no matter what you might think finding clients in B2B is not hard if you spend a lot of time doing sales prospecting or if you decide to spend a lot of money on ads you will be able to generate leads what's really difficult is to make all your uni Economics work essentially your customer acquisition cost needs to be as low as possible so you can maximize your margins and invest more to grow your business for example let's say that you spend $400 to acquire one customer that will pay you $500 it means that your margin is $10000 and with that $100 you won't be able to acquire another customer since your customer acquisition cost is $400 but now let's say that you manage to reduce your customer acquisition cost to $100 it means that your margin is now $400 so technically you could acquire a lot more customers faster now so how exactly do you decrease your customer acquisition cost well that's where sales funnels come into play a good sales funnel can 10x your return an investment with the exact same initial effort to illustrate it just think of a chef using a funnel to fill small bottles with sauce without the funnel pouring the sauce directly from a large pot would be inefficient with much of its spilling and going to waste similar to Broad unfocused efforts but by using the funnel the same amount of source is directed precisely into bottles answering minimal waste and maximum efficiency and the reason we look at the funnel before acquiring customers is because we don't want to waste our effort with a good sales funnel you will generate more Revenue with a similar effort and with a good sales funnel your customer acquisition cost will be lower which mean that your margin will be higher and when you have higher margins it mean that you can spend more money on customer acquisition and therefore generate more Revenue if you're new to sales funnels it's essentially a series of steps your prospect will go through from the discovery phase to the closing phase let's take a simple example from a launch we did recently so here's a LinkedIn post from with a clear call to action from that CTA people will visit our website which is optimized for conversion then we will measure how many new accounts are created through the duplication of any template and from there we will know the amount of paid customers obviously that works if you manage to create a really strong self service and producted gross motion like we did at lemlist because without a real funnel that is optimized it would look pretty much like this as you can see on this LinkedIn post there is no real value it's very like s hethy and self-centered the call to action is simply shoot me a message but there's zero engagement so you probably had only a few people watching that post but in the end I highly doubt that there's going to be any deal close from that single post and that's because the whole funnel is extremely weak there are three keys to creating a good sales funnel number one you want the funnel to be smooth I've seen people adding calendar links in their funnel where you can only book 3 weeks from now that's not smooth nor fast second you want your funnel to allow you to qualify people time is your most precious asset don't waste yours and don't waste your prospect's time if they're not a fit that should be clear in the funnel for example if you have something saying our pricing starts at $10,000 per month is it a budget you're comfortable with you know that every single person who is not in that Target of price will not continue and number three you want your funnel to be as fast as possible it's either a yes or a no but you should know as quickly as possible sales velocity is extremely important as it will determine whether or not you can grow fast so now you're probably wondering if all sales funnels are the same well your funnel will depend on the price of what you're selling most often if the price point is above $11,000 you will have to go through a closing call unless you have a really strong brand and it will usually look like something like this at first you need to generate demand and that usually comes with cold emails or sales prospecting a post on LinkedIn or a newsletter then you'll have a conversion page page where the goal is to push towards the meeting and from the meeting this is where you'll need to close deals something that most people forget is that each step of the funnel is supposed to sell the next step on your conversion page you should always sell the C not the final product or service if your funnel is to sell a product or service that is less than $400 your funel should be a bit different where this time your goal is going to be to close leads on autopilot without having to do sales calls exactly as I show in the first example overall if you want to build efficient B2B funnels you need to remember that sales is about one thing trust Let Me Explain If I tell you that if you give me $10 today I'll give you a $100 back in a week would you do it I guess the answer is yes because if you've been watching my videos and have followed me for a while you already trust me because you know that I'll be able to deliver on my promise but if it's a random person in the street would you say yes now probably not because you don't trust them and even though I know that everyone loves to over complicate business B2B is all about trust trusting someone to deliver a product or service that will either help you make more money or save time your entire sales funnels goal is to build that trust so before I give you another Secret gift I want to go through one very specific example of funold we use to generate revenue for lmal the first step is to generate demand through a Cod email essentially here I want to focus on a paino that is relevant to my get and the biggest pain point we wanted to solve with lmal was what we call the noow rate that's when people book a meeting on your cly and never show up so we took a list of people using cenly and we started cold emailing them as you can see the subject line is very intriguing and focusing on the pain points because it says reduce noow rates question mark then I add social proof in the first line mentioning someone who's well known in the industry for example here I'm mentioning Beck who was the former head of sales at chorus then I explain why we did it which will add even more social proof if they Google my name which honestly they probably will because whenever you're receiving a cold email from someone you don't know the first thing you say if they're saying something intriguing is to check who they are what they've done and whether or not it's the case and finally my call to action was straight to the point would might make sense to chat about that for 15 minutes next week I would also add a few follow-ups to make sure to maximize my reply rates and I'll give you access to the full campaign so you can duplicate it for free all of that led to these kind of replies I would then send a link to that page leading to qualified meeting and more sales overall as always I've prepared a free notion dock that you can steal with tons of different funnels templates including how we made a $100,000 in one hour with a webinar how we generate thousands of signups every time we launch a new feature and how our Sal team book calls on autopilot every week I'll publish new videos on how to build and grow a B2 be business that generate millions of dollars without any BS and giving you practical templates that you can steal see you on the other side peace love and profit