Optimize your sales funnel in b2b for hightech with Signnow

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hello guys in this video we're going to show you how to create a perfect B2B sales funnel but before we begin please hit that like button to show us your support and help our videos reach more people now let's get started are you using an effective sales funnel for your business B2B sales is short for business to business sales it is a transaction between products and services from one business to another these transactions can be in person or online it is important to have a sales funnel to help you identify which stage a potential buyer is in to drive them to convert into customers by understanding the buyer's frame of mind for each level your marketing strategies can help deliver the right message at the right time which is important to improve your conversion rates the sales funnel that you will use will depend on what your business is promoting there are e-commerce products or Professional Services the steps that you will create in your funnel will depend on how much your product costs if it costs less you can have fewer steps in your funnel if it costs more you have to create more levels to convince your leads that your product is valuable to help them convert into customers it is important to attract leads to your sales funnel if you you have great products or services to offer to your potential customers but you don't have leads to attract them into your sales funnel you won't be able to close a sale let's talk about what you need first you need a website where you can feature your products or Services it can help showcase your business and promotions and it shows that your business is professional next you need to offer them free content in exchange further contact information this is where you can add them to your marketing campaigns which is part of your sales funnel it is helpful to include videos in the form of webinars to entice users to engage with their business and know more about their products next is the sales page showing the detailed information about your product showing them how it can benefit them then a link to a checkout page and make sure you have a payment processor so they can use any motive payment that you could offer now let's talk about the different levels of your B2B sales funnel first awareness for the first step in your sales funnel should create awareness in your target market they need to know about your product or services that you're promoting to increase awareness you can use posts to promote your business or use SEO to attract people to your content you can also use ads to redirect them to your page for example you can use Pinterest and redirect people to your website to learn more about your content you can share tips relevant to your products or Services it must address the pain points that need to be solved by providing Solutions you can draw their attention and keep them engaged next engagement after people have become aware of your business they should engage with you so that you can establish a connection with your audience this can help them build trust with your business they will be enticed to purchase the products that you want to offer them later as they go down the level of your sales funnel to increase your engagement you should provide content that will give value to your audience it may be in the form of posts or videos in your social media accounts or blogs you may notice sales funnels that use videos or webinars to engage people in their sales funnel you can show them a call to action and this is where they can find your sales page if they're interested they'll click on that button you'll find a way to check out your sales page next conversion The Next Step as people engage with their content is the conversion to become buyers the conversion rates of people who engage with their content are higher compared to users who did not engage with their content you can keep on sending valuable emails to your leads that will convince them to purchase your product next upsell this is the level of your sales funnel where the users have experience using your products they can be your repeat customers you can use it to upsell other products that can be of value to them email marketing can still be used in this level as you can promote other products that you think they might be interested in so that's it for today's video but before the video ends here's something you shouldn't Miss we have a marketing app that allows you to use any AI through API it's called AI Collective create text content and get answers from AI you can generate images using AI Collective generate text and get answers from AI access a huge ready-made prompt Library you can even get AI employees for everything just choose the Persona that you want and get the work done upload and use documents with AI you can train it on a special task just upload any document so that it can answer every question using the uploaded document as its reference so try AI Collective Now go to the URL get AI collective.in don't forget to hit the like button and subscribe to our Channel I hope you find this video helpful thank you for watching and I'll see you on the next video