Optimize your Sales Funnel in B2b for inventory with airSlate SignNow

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all right before we even write one line of copy we want to outline the sales process that we want to walk a potential prospect through we want this to be focused on each specific persona so a typical sales funnel is going to have a top of the funnel offer bottom of the funnel offer and middle of the funnel offers and each of these offers help walk the prospect through the buying cycle and most of it's going to take place before sales even picks up the phone so let's say we've got a prospecting or we've got a persona in mind we want to build a funnel for them we want to have in mind top of the funnel offers that are going to attract them in so if someone's gonna someone's on twitter and they see a link that we've tweeted out or that your company has tweeted out they're gonna click and they're gonna go to your website now they're top of the funnel they're reading your blog they're engaging with your content if they like that blog if it's awesome if they want to learn more about that topic where do they go there's a call to action at the bottom of that blog or in your sidebar that leads them to a landing page on that landing page they can learn more about that content offer that's relevant to the topic that brought them there because they said hey i've got a pane this blog is addressing it now here's a content offer to help me learn more that content offer is top of the funnel it's something that's going to allow that visitor to kind of learn more about your company and if they want to add their information and become a lead in your marketing funnel now that they're in your database they've raised their hand and say you have permission to share more awesome content with me you can help me do my do my job better now because you're sharing stuff with me and so we can send lead nurturing emails in here we can engage with them on twitter they're in our database we can track the pages they're viewing on our website right now but the next stage of offers we want to offer them might not be as high level might not be as low information exchange we want to show them maybe it's roi how our process is proven to help them get a return on an investment those sorts of offers case studies would be another example how you've helped other people out positioning it towards their pains and their problems not propping you and your brand up but showcasing how other people like them have found success with your methodology that's another middle of the funnel offer so it's it's a little bit deeper down the process they're engaged in who you are and they want to find out more about how things are going to happen and the bottom of the funnel this is where sales picks up the phone and gives the person a call for the first time maybe they request an assessment or they request a consultation with your expert team when the lead does that they're definitely down here at the bottom of the funnel and this is an opportunity to begin the consultative sales process so we brought inbound marketing that brought them into your process and it's going to be inbound selling that continues to add value down here at the bottom of the funnel but as we plan out our strategy we want to have each of these phases in mind so when we roll out a blog strategy we've got content that's ready to be delivered when they opt in for the first time