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okay so the difference between b to b and b to c funnels this just came up in a conversation today and this woman was asking me if my anti-marketing jumpstart kit could apply to b2b so business to business versus business to customer or business to consumer so business to business is where you're selling to companies and you're selling to someone where there's there may be like five different people or five different departments that have to sign off on a purchase b2c is a lot simpler because you just go directly to the customer and they they can make a purchase themselves so it's like um one's a little bit more complex one's a little bit simpler but you know in the end we're dealing with human beings that are ultimately buying something so i found this really helpful um article online on oro inc.com like oro inc.com and the article is called the comprehensive guide to the b2b sales funnel and pipeline optimization so i read through this whole article and it was really really good and i will post a link to it in the description of this video but i wanted to highlight a few things that it mentioned in the article and how it it can tie back to like making your funnel anti-marketing so my my anti-marketing jumpstart kit um that's where we get you a basic funnel set up for your business and i mostly have worked with b2c on that so my my clients sell directly to their customers and i i have had people that are like um business coach type people or health coaches but you could say that that's a little bit of b2b a little bit but for the most part i'm mostly b2c but i think that these can work for both and and the points i wanted to highlight here um this article says that within every stage of your sales funnel is a living breathing customer looking for answers and i hundred percent agree with that um part of what i wrote in my book the anti-marketing manifesto how to sell without being a sellout is that you know we're we're dealing with human beings here we're not dealing with robots we're not dealing with animals we're dealing with people and we have to you know treat them as such including in our marketing our sales copy the whole process like we want to take into account the fact that these are living breathing people and we want to treat that as like top priority in in our business so we don't do anything that harms people we don't do anything that disrespects people or like you know destroys humanity there's plenty of predatory marketers that are trying to do that right now but anyway um so okay it allows brands to offer customers the frictionless purchase experience that they want i love that phrase frictionless purchasing and i actually mentioned that a little bit in the book where you know the buying process the the whole process that somebody goes through to like become aware of your business and then learn a little bit about it and kind of study your content and see if it's what they need or what they want and then eventually deciding to work with you or hire you or buy something from you that all should be frictionless like you don't want to do anything unintentionally that makes that process feel like a hassle or complicated or just icky in any way because that that kills sales there's all kinds of reasons why you could kill a sale but you want that sales process to be frictionless um okay since b2b transactions are often the same order placed at regular intervals an e-commerce website with quick reordering forms gives existing customers the self-serve model that they want okay so that's like a little bit of a mouthful but reorder forms part of the the reason why you want to create a funnel in the first place is you know to make it very easy for your perfect fit customer to enter your business and make their first sale make their first purchase with you like you want to make that as easy as possible so you just set everything up you write everything you create your content in a way that's gonna immediately connect with that perfect bit customer and then you want to have you know the equivalent of a reorder form so if you're selling products that's just going to be a sales page that's easy they can go on the sales page and they can click you know put this in my cart and they can reorder it boom done so if you're selling services it may be a little bit more of like sending them an invoice or um you know directing them to some page where they can just send a payment something like that self-serve model i like that um here's another quote from this article with automation uh and by automation they're basically talking about setting up all these pieces of your funnel to happen automatically like it's all it's all scheduled it's all pre-programmed in advance it's all created in advance there's like that certain automation to it so you're not manually doing all these things it's just already set up with automation you can build a relationship over time at the buyer's pace that i thought was really cool um because at the buyer's pace that's that's acknowledging that this is a human being and they they're the ones that get to decide if they're going to work with you or purchase from you and all of that so there was one line in this article that used some predatory marketing language where it says once you initially capture a lead it can be segmented and qualified i didn't like the word capture or it like the lead is as an it real really they're talking about a person and um you know determining if they're qualified to buy something from you and like putting them in in this little bucket um at which point they'll get other content or something so i'm not a fan of all that predatory language i i wrote about that also in my book i'm i'm i get what they're saying but i'm more approaching it as this is a real human being so you know i'm not capturing anybody okay i don't need to do that i'm good um let's see from trigger-based delivery of marketing materials to a chat bot automation is making it easier to personalize the marketing experience ing to epsilon marketing marketing service personalization leads to 80 more conversions for b2c and b2b companies alike and conversions is another predatory term but it means somebody that's interested becomes somebody that buys something so conversion i don't really like that term but at some point the the person decides that they want this thing that you have and they buy it so that's that's just what that means but the point is personalization leads to 80 percent more conversions for b2c and b2b companies alike and that's pretty consistent with my experience and personalization really is bringing your true self into your funnel into every piece of the funnel whether that's your landing page your free gift your email autoresponders your ads your traffic your youtube videos all of it like there's got to be you in your sales funnel now if you're a business or a company let's say and you're you're like building this brand around this company in which case you're b2b so the personalization of that is gonna be like highlighting the fact that there are real people behind your company there's people that give a damn behind this company and they want to help you so you know regardless of whether you're b to c or b to b you you have to put that human element into it and that's really what my book covers and that's what my jumpstart kit my anti-marketing jumpstart kit covers so i help you create your funnel and you know a funnel is the foundational system that really every i think every every single business needs it there's plenty of businesses that don't have it and i don't know they're they're like kind of getting phased out they're they're gonna struggle with online selling they're gonna they're gonna struggle with like finding people online because it's just it's kind of a part of you know where business is evolving too you got to be online you got to have a website you've got to be using online things um correctly for your business and you know there's there's no like one format or platform or anything that you have to use you can like pick the ones you like pick the ones that are most effective pick the ones that your perfect pet clients are going to be on because that's important um yeah so i i just wanted to highlight that i'm going to post the link to this article in the description on this video so if you're interested in learning more about the anti-marketing jumpstart kit which is helping you create your funnel um just reach out to me i'm at michelle at antimarketingmanifesto.com thanks for listening bye