Empower your Operations with airSlate SignNow's Sales Funnel Landing Page for Operations

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hey everyone I'm Andrea fry of creativecopyshop.com and today I am here to clear up a common misconception the difference between a sales page and a landing page so if you have heard these terms thrown around and have no idea what they actually mean or how they're any different then this is the video for you I am so glad you're here let's Dive Right In so I am a sales page copywriter so sales pages are my bread and butter and I could literally talk to you about these all day but the key difference and the thing that I see people getting mixed up with all the time is how they differ from a landing page so let's actually start with landing pages landing pages are a page on your website where somebody literally lands to see what you have to offer so it's different from your home page because your home page is just where they land on your website to find you and learn more about you and your services or your products but a landing page has a specific purpose so typically we see landing pages for email opt-in forms so if you want to give somebody your free gift and have them download it that brings them to a landing page it's a page basically with a specific purpose now typically on a landing page you don't have a whole lot of extra fluff around okay so you don't typically have too many distracting things because similar to a sales page you just want your person to take the next action and that action is whatever you have in mind for your business so you want them to give you their email address to download that freebie or to go check out the next blog post or whatever the case may be so think of a landing page as basically having one call to action and it's not necessarily to make a sale now some people will say that a low ticket um low ticket offer could just have a landing page instead of a sales page and I frankly don't agree with that because I think any time you're selling something it is considered a sales page but the structure of it could be similar so on a landing page you basically want to showcase what it is there that they are getting from you tell them why it's valuable why it's going to make a difference for them and how it is going to help them and then give them the place to go ahead and opt in to get your offer to sign up for your challenge or whatever the case may be now a sales page on the other hand has one purpose in mind and that is to get people to click the buy button okay that is the only purpose of your sales page and the role of every single line of copy on your sales page is to get people to keep reading the next line of copy ultimately with the goal to buy your thing okay now if you don't have it already make sure you download my free sales page guide and that is going to take you through the process of all the key components you need to have in a sales page you can find that at creativecopyshop.com free guide and I'll also link to that in the description below so basically a sales page you are going to have a headline you're going to have it be something that grabs their attention so ask them if they're ready to achieve this transformation if they're sick of living the way that they've been living or something like that as it relates to your offer then you are going to take some time and kind of empathize with them now I do not do salesy slimy copy okay so if you're here and we haven't met before let's just get that perfectly clear I only believe in authentic genuine marketing messaging so what that means is we acknowledge the pain points the things that our audience is struggling with but we don't hit them over the head with it okay we don't make them feel terrible about their life how it is right now just so that we can get them to buy our thing so what I like to do is empathize with the problem I know how you're feeling you're not alone you know I'm gonna show you how you can make this better and then we introduce our offer we talk through what I like to call the feature-led benefits so basically here's what you get and here's why you should care so one of my favorite tricks for turning features into feature-led benefits is to say here's this thing so let's just use an example of a planner you get 12 undated monthly planner pages so that you can start using this planner any time of the year so you see what I did there I told you the feature which is the undated calendar pages and then why you should care the benefit you can jump in and start using my product right now so that is just a little bit of a quick tip to really punch up your bullet points especially when we're talking about features and benefits and then you're basically going to take them through the rest of the information that they need to know about your product showcasing any testimonials or social proof that you may have ultimately then leading to the final decision to buy your thing so that is just a super quick and dirty overview of the difference between a sales page and a landing page but I hope this provides some clarity because I think especially when we sort of sit down and get really nerdy in funnel strategy people can get overwhelmed thinking oh my gosh there's so many things to do I have to have a sales page and a landing page and an opt-in page and oftentimes we're talking about the same things so um especially when it comes to a traditional funnel so before I let you go I just want to take you through a typical sales funnel so you can see where these different types of pages is come into play so the first page that people land on is your opt-in page which is also a landing page this is the page where you're going to give them something for free and get their email address in exchange then from there we have the thank you page and this is where you say thank you so much for you know signing up for my thing for grabbing this free guide for joining the challenge here's the next step you can take now on a thank you page you can sell something so at that point your thank you page would turn into a sales page usually for a low ticket offer or um kind of a no-brainer kind of offer where it's not very expensive it's going to enhance what they just got for free and make it even better and then they will go on to your email list where they enter into a welcome sequence where you say here's your free thing make sure you deliver the free thing right away and then you kind of introduce them to you and to your business and kind of go along the process from there then sometime toward the end of your welcome sequence you can then pitch them another offer so let's just use the example of a challenge funnel so they have you have a free challenge people opt into your challenge they get the welcome email they get all the info they need for the challenge they go through the days of the challenge with emails and whatever else videos whatever else you have and then at the end you say something like if you loved this content you want more of this I do the same thing every single month inside my membership come and join us and then you would Link in an email to your sales page and this is the official page we're going to talk about that membership or whatever that next level product is and really go through it all and give them all the details and encourage them if it's a good fit for them to make a purchase so that is the entire sales funnel in a nutshell I hope this was helpful please feel free to leave any comments or questions below or connect with me anytime I'm over on Instagram at andreafry.co I will chat with you soon thanks bye