Sales funnel landing page for staffing

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so you've heard about landing pages and how they are a must-have for your digital marketing efforts yay like i couldn't agree more if this is your first landing page you may not know where to start or you may be tempted to just pop up a regular page on your website as your landing page or add links to your other offers or other features that take away what makes a landing page so effective and that is its single focus so i want to break down what a landing page is what makes it so special and how to go about creating a great converting landing page because conversions are king with a landing page so let's dive in a landing page is a standalone webpage that allows you to capture a visitor's attention and persuade them to take a desired action this could be anything from subscribing to your newsletter downloading a checklist or making a purchase a landing page is designed to convert landing pages are typically designed with a single conversion in mind and this makes them different than other web pages which may have multiple goals or purposes the key to designing an effective landing page is to keep things focused and simple too much information can overwhelm visitors and cause them to abandon the page altogether how effective are landing pages landing pages are very effective in fact a well-designed landing page can be the key to a successful online marketing campaign research shows that businesses with 10 to 15 landing pages tend to increase their conversions by 55 compared with those with fewer than 10 landing pages and businesses with more than 40 landing pages increase conversions by 500 percent crazy ali gardner conversion rate optimization expert and co-founder of unbalance argues that each of your marketing campaigns should have its own landing page why creating a dedicated landing page for each campaign lets you message match where you can send visitors to a landing page that has the same message as the campaign that made them click and this means more conversions and happier customers but we need to remember that a landing page is very different than your website what's the difference between a landing page and a website we've touched on this a bit but let's dive into the differences a little bit further a website is like an online office or a storefront it's a way for you to show the world what you're all about what you do and most importantly how to contact you a landing page on the other hand is more like a sales pitch it's a focused way to present a very specific offer product or service the goal of a landing page is to get people to take a single action whether that's signing up for a newsletter making a purchase entering a contest or submitting their contact information and what you'll notice is that most landing pages have no navigation no footer and no links to outside web pages everything is focused on that one goal and that's because landing pages are designed to convert visitors into leads or customers and nothing else if you're looking to make a sale or capture leads you'll want to create a landing page if you want to show off what you do stick with your website do you need a landing page if you have a website if you've ever wondered whether you need a landing page ask yourself this question do i want more website visitors to take a specific action if the answer is yes then the answer is also probably yes to creating a landing page a well-designed landing page can be very effective in driving conversions whether your goal is to get people to sign up for your email list download a free guide or make a purchase since a landing page is a standalone web page that is designed with a single conversion goal in mind it is great for conversions is a landing page the same as a home page unlike your home page which is typically designed to give visitors an overview of your company what you do a landing page is focused on a single offer it has one call to action and this makes it an ideal tool for converting website visitors into leads or customers so if you're looking to increase conversions creating a landing page is definitely worth considering landing pages and your sales funnel if you're running marketing campaigns you may be familiar with a sales funnel the top of the funnel is where you generate awareness and interest in your product or service the middle of the funnel is where you nurture leads and build up excitement and the bottom of the funnel is where you close deals and make sales one of the most important components of a sales funnel is the landing page a landing page is the first page that a potential customer sees when they click on an ad or an email link that is the page that makes the all important first impression so it's crucial that it'd be well designed and highly effective it's also the page of potential customers are sent to purchase that's right your sales page is a landing page too if you're running marketing campaigns then you need to have well-designed landing pages as part of your marketing funnel without them you are missing out on an opportunity to turn prospective customers into buyers the types of landing pages though all landing pages are similar each have different functions in your sales funnel and your marketing campaigns such as lead generation sales conversion and moving customers through the customer journey lead generation landing pages the primary purpose of a lead generation landing page is to capture content information from potential customers so that you can follow up with them and turn them into buyers to do this you need to have a lead capture form on your landing page where visitors can enter their information this information can include their name their email address their phone number and really any other relevant information that you'd like to collect in exchange for their contact information you might offer a free ebook a checklist or even a coupon whatever you offer it should be something that your target audience will find valuable lead generation landing page examples an accountant landing page offering a free consultation a consultant landing page offering a free strategy call or a gym landing page offering a free pass a roofer landing page offering a free quote as you can see a landing page can work for any business it's important to note that lead generation landing pages are not sales pages they are designed to generate leads not to make sales sales conversion landing pages the primary purpose of a sales conversion page is to make a sale to do this you need to have a well-designed page with strong copy that convinces visitors to buy your product or your service you also need to have a compelling offer and an easy to use payment system it's important to note that a sales conversion landing page is not a lead generation page it's designed to make sales not to generate leads customer journey landing pages primary purpose of customer journey landing pages are to move customers through the customer journey from awareness to purchase it's important to note that a buyer's journey landing page is not a lead generation page or a sales conversion page it is only designed to move visitors through the customer journey the anatomy of a landing page now that you know the different types of landing pages let's take a look at what goes into creating landing pages that are effective and convert copy the first and most important element of a landing page is the copy the copy is the text that is on the page that convinces visitors to take an action it should be well written persuasive and relevant to your target audience it should also be clear and concise headline subheadings and body copy the headline is the most important part of the copy it should be attention grabbing and make a promise that your product or service can deliver the subheadings should be clear and concise and they should provide more information about the headline the body copy should be well written and persuasive it should provide more information about your product or services and why it's the best solution for your target audience's needs call to action the call to action is the final part of the body copy it should also be clear and concise and it should tell the visitors what you want them to do such as buy now or sign up images the second element of landing pages are the images images are important because they help break up the text and make the page more visually appealing they can also help convey a message or provide information about your product or service choose images that are relevant to your product or service that will appeal to your target audience design the third element of a landing page is design the design should be simple and clean and it should focus on the copy and the images the headline and the call to action should all be prominently featured and the page should be easy to navigate here are a few elements in landing page best practices to create a high converting landing page first and foremost you need a strong headline that will grab the attention of your target audience and persuade visitors to stick around when designing a landing page you should also consider your hero image or the image that is above the fold before you need to scroll that gives the visitor a quick overview of what your page is all about you'll also want to include powerful images and persuasive copy to drive home your message in addition your landing page should have a clear call to action so that visitors know what they should do next finally don't forget to include social proof in the form of a testimonial or customer reviews in your landing page content these elements will help build trust and give visitors the confidence they need to convert let's also talk about what not to include in your landing page landing page is like a first date you want to make a good impression but you don't want to give away too much too soon just like you wouldn't want to show up on a first date wearing an old ratty college sweatshirt you don't want your landing page to be cluttered confusing or off-putting so what should you leave off of your landing page here are a few things to avoid too much text a landing page should be short and sweet with just enough information to pique the reader's interest remember you are trying to entice the visitor to take action not give them a novel's worth of material to read stock photos would you use a stock photo on a first date of course not your landing page should be filled with original high quality images that reflect your brand distractions just like on a first date you want the focus to be on you and your date that means keeping sidebars pop-ups and other distractions to a minimum after all you don't want anything taking away from your message and no links to other web pages you want to force them to make a decision or leave the page not get distracted and click to other pages how to create your own landing page want to create your own landing pages but aren't sure where to start well you are in luck with the right tools it's actually quite easy to put together a professional looking landing page in no time there are a number of landing page templates and builders available online that can help you get started some of these landing page builder options are leadpages cartra unbounce landing simply choose a landing page builder and then a template that best suits your needs add your content and voila you've got yourself a landing page without needing any design or coding skills of course if you want to get really creative you can always build your own landing page from scratch but why bother when there are so many great landing page templates out there that do the heavy lifting for you so go ahead and give it a try you might be surprised at how easy it is to create a landing page that looks professional and packs a punch creating landing pages is an important step in the launch of any marketing strategy by following these tips you can create a landing page that is designed to convert visitors into customers the landing page your ticket to digital marketing success so there you have it a landing page is your key to digital marketing success and should not be ignored it is important to remember that the focus of a landing page is conversions and keeping it simple will help you reach those conversions if you have any questions about creating or optimizing your landing page please let me know in the comments below and i will do my best to answer them and remember you don't need crazy tech skills buckets of cash or a dedicated staff to market your business in fact you don't even need a lot of time what you need is to be smart and landing pages are definitely smart for your business