Optimize your sales funnel landing page in NDAs with airSlate SignNow

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hello and welcome to this video where I'm very quickly going to be going over the differences between a landing page versus sales funnel let's get right into it so I'm using a software just to kind of showcase what a funnel is going to look like and within that sales funnel you're going to have some landing pages so starting off first what is a landing page overall in my very easy description a landing page is a page that someone is going to land on very clever I know after clicking on a specific link button or banner and on that page there's usually going to be one goal in mind with it so that overall is what a landing page is allow me to walk you through some examples here so these are some examples where someone might say click on a link a post a banner a button whatever it is it could be through messenger Facebook Instagram pretty much anywhere where you can click a link is the opportunity to land on a landing page so let's just say they came from Facebook they click on a link there and what happens is they get sent to an opt-in page if you're not familiar with an opt-in page they're also referred to as squeeze Pages this is a landing page where the one main goal here is to collect someone's email address okay so they're landing on a page that's the main goal and that's what they want to do okay have you ever seen those before sometimes they will or not sometimes many times they will offer a free gift or just something that's going to be on the other side of it if there's no free gift offered it could be something like enter in your email below to see the training that shows you how to I don't know increase your business without increasing your traffic you know something like that okay from there they could go to after they opt into this sales page this can also be a landing page even though they didn't go straight from Facebook to a sales page they can go from the opt-in to this okay it's still going to be a landing page if you look at it all by itself because what's the one main goal here obviously they're going to want to make a purchase so usually when it comes to the sales page if they're not ordering on that page they're usually clicking like a buy now button at the cart and so on and so forth okay so after that they would go to the order page which I'm sure you've seen before if you've ordered anything online right through like a sales letter the one main goal of this landing page is to complete the order okay so obviously put in the card information maybe you want to pay with PayPal maybe you need to enter the information regardless after all is said and done the main goal here on this landing page is to make a sale last but not least we have our download say you were download like a virtual training not only said virtual training but a digital marketing product or maybe it's a membership maybe it's a case study overall the main goal of this landing page is to get access to what the per person purchase right pretty simple right so all of these could be separate landing pages by themselves like it doesn't always have to start with an opt-in although it's usually a good idea for example you can go from an email straight to a sales page and you've probably done that before where if you've ever opened up an email hey this product is now live let's get going let's go straight to it and go from there now you could also go from an email to an order page this usually works when say for example you know about the product you've seen the sales letter maybe it's going to be a pre-launch and they say hey the card is open here's where you can pay for and so on and so forth and of course we have email straight to download this also works well say if you opted in for something and you have to go into your inbox in order to get it so once again these can all be separate landing pages but what differentiates the ability of being a landing page versus sales funnel well pretty much very simply it's when you connect a bunch of landing pages together in order to make a sale okay so that's why I started with the landing page first you'll notice how each of these all have one specific goal when you combine them together the main main goal here is not only to well you want to collect opt-ins obviously or emails right but the main goal here is to make a purchase that's why they call it a sales funnel right you want to make a sale now something else I want to talk about is that there can be just funnels where you're not really looking to make a sale maybe your main goal is to just get an email and of course give them what they're looking to get so let's just say we removed let's delete this let's delete this we can just move this out of the way so just an email opt-in funnel right let's just say these are out of the way so now you have two landing pages here and it makes a funnel you know you could just call it a funnel because pretty much what you're doing is funneling from the opt-in to the download now later on in say like the business process or the buying process you could have a sales funnel where you're going to be having the sales page in the order page that can be a completely separate funnel that's different from that but that would be the first step okay so I think I'd explain that kind of clearly let me reiterate one more time we have our landing page where it's something you land on it's a page that you land on after clicking on an email a button a picture a banner whatever it may be and the landing page will each have one specific goal a sales funnel is simply going to be multiple landing page combined together in order to help make a sale so I hope that perfectly explains that for you like I said this is just going to be like an overview of how it works from like a much higher up view if you have any questions feel free to leave a comment down below and if you're looking for a software to help you create landing pages and sales funnels I will leave a link Link in the description for one of my favorite tools that allows you to do that thank you so much for watching my name is James and I will see you in my next video