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- Hey there my friends, how you doing? It's Chris Njigha here from chrisnjigha.com, back again with you with another very exciting episode today, alright? So, hey, what are we talking about? We're talking about sales funnel training, sales funnel marketing, alright? How to attract quality leads online for your business. Are you struggling to find targeted, qualified people, that actually want to talk to you about your business product or service? Alright, so in this video, I'm gonna share with you exactly what a sales funnel is, and why you should probably be using it to help you attract quality leads for your business, alright? So, before we get started if you haven't already, definitely give the video a 'like,' definitely subscribe to the channel, alright, so you can get notified of all my new trainings, sales funnels, marketing, lead generation, and the like, when I put them up, alright? So lets get right down into it, alright? What is a sales funnel and how can it help you attract quality leads into your business, alright? Let's first talk about, what is marketing? Marketing regardless of whatever business you're promoting, however, whatever kind of biz, whether it's offline, online, affiliate, network marketing, info-product, coaching, E-commerce, whatever, all involves marketing, and marketing is all about taking the right message to the right market, alright? Having a product that speaks to the right people. And you're job is not to talk to everybody, but to talk to the select group of people that you know your product, service, or opportunity serves, and can help. Now all a sales funnel does is, a sales funnel is a filter, you can think of it that way, is a filter. All it does it is a filter that allows a bunch of prospects, potential leads, to come through this filter, through this funnel, and as they go down through this funnel they are filtered out, right? Because it is designed to filter out people who are not serious, people who don't really want your product, who are just kicking tires around, people who maybe don't have the money or the time to invest in actually using your product or service, right? So it's designed to weed out all of that, so then at the end of the funnel, you have highly qualified targeted prospects, who are actually interested in what you have, who actually want it, who actually can take action on it, and there's a transaction. You can provide that value and they can receive it as well. Let me give you a quick example of what I'm talking about. Okay, so let's take, for example right, we're gonna build up a funnel, okay? So, a funnel looks something just like this, right? It starts off really, really wide, at the top, right? And you may have something like this, alright? Don't make fun of me on my drawing, okay? So, you're gonna have something like this, right? And so, the funnel, this top of your sales funnel is designed so that it's very large, right? Why? So that you can run a ton of traffic into it, right? You wanna run a ton of traffic, which is a ton of potential prospects into your funnel, because that's where you don't know who within all those traffic is actually the right qualified prospect that you want to talk to, the person who's actually willing to take action on your product or service. So, you're gonna just run a bunch of leads into this funnel, right? And so, what's gonna happen, right, these are your leads, if I can spell it. What's going to happen, is as your going down, down and down into the funnel, there's going to be certain places, boom right here, where they're gonna get a cross, right? First of all, you're ready to-- So let's, for example, you're promoting some type of health and wellness product, right? The first thing is going to be, let's say it's going to be some free training that you give. You're going to run traffic however you do that. It could be paid ads, or via organic SEO traffic, you're going to run it through this funnel and the first thing they're going to see is your training and you're going to give them free value training something that can help them in their health for example. And then your call to action is, "Hey, if you want to get more information "on how you can stay healthy and live healthy, "check out this link, download my free guide "on the five different foods that are causing you "to be sick, that you don't even know about, "that everybody thinks is healthy." So they download this free PDF guide. That's the first filter, because if someone doesn't download this guide they're not that serious, you don't really need to be talking to them. And then after that, they download it, so they come down the filter a little bit more because now they're in your email list and then the next item of action would be, "Hey, you're on my list, I'd love to invite you to "my latest webinar where I'm going to reveal "some of my top tips on staying healthy "and how you can lose 10-15 pounds in the next 30 days "without having to go the gym. "Register for the webinar." Now, only the people who have actually registered for this webinar at this point are going to be people who are serious, right? Only the serious people who actually want to take action on their health and do something about it are going to be the ones that register for your webinar. Right, makes sense, right? And so, not everybody will, but that's okay because remember we're only looking for people who are ready to do business right now, who are ready to take action. So these people, we only have people in this funnel who will register, as you can see we're getting smaller and smaller and then maybe only a few people will actually show up to the webinar, right? Now maybe only a few people will actually register, maybe only a few people will actually show up. And then as you're going down further and further into the funnel, maybe only a few people will actually purchase. But guess what though, these are the people that are the most likely to have been purchased. That's what's so powerful about a sales funnel is that what it does is it weeds out unqualified prospects, uninterested prospects, people who are going to waste your time and it does it in an automated fashion because it's only designed for people who really want to take action so as the sales funnel gets smaller and thinner, more and more people are being weeded out but the right kind of people, the right kind of people you want, the stars, those are the ones that are showing up at the end of the funnel, those are the ones that are buying. So then you might be thinking, which is a common thing, "Hey, Chris, if I'm losing all these people, "who will I end up talking to? "I won't have that many people to talk to, "or maybe I'm losing subscribers, "maybe they've opted onto my list "but now they're going away, they're actually opting out, "they're actually going away from me." That's a good thing, that's a great thing. I used to think the same thing too, like, "Oh my God, I'm losing subscribers," but actually what's happening is that people are qualifying themselves. That's what they're doing, they're basically saying to you already, "You don't offer the value that I'm looking for, "I'm just going to get on out of here." That's a good thing! You want them to get on out of here. Think about it, would you want someone in your shop, who does not want to buy anything in your shop, but they're just walking around, hanging around? No, you want them to leave. You're not buying, so leave, okay? So that's exactly the same thing that's happening with your subscribers. You don't want people sticking around in your subscriber list if they're never intending to buy anything from you, or they see no value in what you're offering. You don't want them on your webinars, if they're not going to be the one to buy from you. You don't want curious type people, you want serious people. Those are the people you're looking for in your business, those are the people, the qualified prospects, who qualify themselves because they end up going through the end of your funnel and actually buying your product. Now, they may not buy your product but guess what? If they're at the end of the funnel, your whole sales funnel process is designed to cultivate these leads. Some of them may not be ready to buy immediately but guess what? You're cultivating the relationship, providing more value to them and over time, the people who receive value, will come along down further on their own pace down your funnel and the ones who don't, they're just going to get on out okay? And that's okay with you. So, hope that was helpful, hope that was valuable, hope that shows you how you can attract qualified leads and prospects to your business using a sales funnel. If you found value in this, definitely give this video a like, definitely subscribe to the channel and oh by the way, if you want to learn how you can use sales funnels and more marketing to automate and create more leverage in your business, you may want to check out the link below it's going to take you to a page where I'm going to share with you information on how I learned this information and was able to generate some success online. Click on that link, take you to the next page, put your name and email address in and that information will be revealed to you exactly how I did it, alright? That's it my friends until next time be blessed and stay hungry out there, bye now.