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welcome friends so we have set up our payment gateway integration in our machine and we have also understood that what is this is final and in this session we'll start creating our sales funnel so again to repeat we have this beautiful dress that we are going to offer to the customers and if they buy this particular product they will go to the second sales pitch that is the upsell offer and this is basically ultimate accessory skips so the offer is if they purchase this beautiful dress for Valentine's they can also have SSL is related to that particular dress and if they purchase or may not purchased they will go to the third page and here we are going to give some more offers related to the primary product a purchase that is the dress for Valentine's so you can have another offer that is you can also buy ultimate makeup kit and you can look more beautiful on your Valentine's Day so this is skin and if they purchase or may not purchase then finally our final ends here so the last step of this is for an SD thank you an order confirmation page so we'll start creating this funnel step-by-step so for that again I will go to my machine and then we'll go to marketing automation and in the marketing automation I will go to segments and here I have created few segments so the first segment is if someone lands on this page and don't take any action that is if they don't buy a particular product so we don't have control over that our automation software will get data only if they purchase a particular product so this is the first product they have purchased and then they are going to the first upsell that is ultimate accessories so assume that they might have not purchased this particular product so for that I have created a segment that is a Valentine dress customers who purchase this and who have not yet purchased the ultimate accessory so this is the prospect stage so I created a segment that distressed customer and SSRS prospects because they have not yet purchased the product in the same manner assume that they have purchased this second product however they have not purchased the the the third product that is makeup kit so our segment is SS eries customer and those who have not purchased the makeup kit so they are prospects or inquiries for makeup kit so for that I have created a segment that is SS eries customer and makeup prospect and finally if they purchase the makeup kit they will go to thank you paid so the last segment will be makeup customer where our funnel ends and maybe at a later stage you might be launching a few more products or you will be sending some marketing and promotional emails so that you can send so these are the three different segments that I have already created so now we need to create payment links but before that we need to create forms now for forms we need to go to components and then forms here we have to create first form that is if someone purchases this product and payment is successful that is the successful payment message is confirmed they will be added to the particular form if they purchase this they'll be added to the second form if they purchases they married to the third form and this is just the landing page or the thank you so we need to add form so go to new and then you stand on form here I need to define dress customers so if someone purchases this product and payment is successful they will be added to this particular form and then you don't need to define remain at this form or redirect to the second URL we don't need to define anything this will define in this funnel and generate payment link so here we will define the success URL because the form is not going to send them to the second pharrell this is the actually success payment that is the successful payment and send in to the next product so here we are just creating a form that is dress customer that is who have purchased this particular product so dress customer don't submit to submit them to the particular URL then go to fields and here we to add fields so here the first thing is text and click on text so the label is first name and then input placeholder is also first name and surely will know now here you have to be careful first let us define the first thing there it is the first name so this is the generally this is general way that we define in our automation software but since the user is not going to fill this form manually this will be done automated that is will generate a payment link user buys this product and if the payment is successful payment gateway will send the information to this particular form and here we need to define attributes carefully so these are the attributes that are available so customer name is basically first name or whatever you call customer name or full name email is the exact text that you have to enter in the attributes phone is for phone pin code is for pin code address city and state these are the informations available so carefully in the first name here to enter the customer name that is the field HTML name that this customer name so I have entered the customer name and then after that again I'll add the another field because I also need their email ID in my automation database so and the email copy in place also same label know and contact fill mapping will be emailed this is the default field in our automation software and then attributes you need to define the attribute and the attribute for the email is capital email enter the field HTML name and then add and then I also want their phone number so what I will do at the phone and I want their mobile number so label no field will be mobile I personally feel mobile if you want to have a phone as default contact contact field you can have that and in attributes we need to define HTML and that is the form this is the capital form and then add in the same manner whatever information you want you can have them from here so let us say I just want to add CD so what I will do next fill and let us say City copy paste and in our automation you need to map the city that is the context it is the complicity we need to select context City and in the attributes we need to define the actual attribute that this capital city these are the default settings that we have defined in our automation so you need to stick to this and then that's it so these are the information will be added to our context or automation if someone purchases this product and the payment link will be generated from our machine and then we need to add them to the segment so modify context segment so what will happen if someone purchases this product by default they will be added to this segment and the segment is raised customers segment and the name of the segment is raised customer and assessories prospects because we assume that by default they will not purchase the second product so they are prospect for this particular the second assessories so they purchase this and we have added them to the raise customer segment and then add let's say and then save and close that's it so we have created our first form in the same manner we'll be creating the second form now you can see the the structure of the form that we created for lead form is totally different as compared to sales form so now this is the second form and this is basically if someone purchases this ultimate assessories we will create this form so let us say ultimate accessories and then customer don't define any redirection URL go to field again next what I want is the customer name so I'll enter a first name paste after that the default automation field is first name and attributes we need to define the tags that we have given to you add and then I need their email ID this will be their email so they will no contact field as email and attributes as female and then add now there are also other information like for and city and everything but I don't want this because they have already purchased this particular product and we already have their details their basic details in our automation software so for the second time you can just have email if you want but I had enter first name and email that's okay and then you need to okay we need to define actions that if someone purchases this product so they will be added to this segment that is SS eries customer and by default we'll assume that they will not buy makeup kit so makeup it will be that prospect so we need to define segment that is modify segment as the form action so if someone purchases this product they will be added to this particular form and then SS eries customers and then we need to add them to the SS eries customer and make up prospects because they were just purchased this particular product and once they purchase this product they will be added to SS various customer and make up prospect and at the same time we will remove them from Dre's customer and SS eries prospects because what will happen if they purchase this particular product and they will land on this page and by default we'll assume that they will not buy this product so this is their stage dress customer SSS prospect and in this segment we will define the campaigns and we will start nurturing them through various email series and will send or we'll keep sending them to this particular second product so what will happen assume that they purchase this product but didn't purchase this product so they will remain in this section and they will they will keep on receiving the marketing email series that you had sent to sell your second product but if they purchase a second product you don't need to send the marketing emails for this particular product so we need to remove their from the first stage and then add and then save and close in the same manner I will create one more form and this is again new standalone form and this is the makeup kit customer so again makeup kit customers and go to field again I just need the name and email because the other data like for once it is already there so first name and default automation field is first name and in the attributes you need to define customer underscore name in capital head and then I need to add email and let us assume I'm taking capital email over here that doesn't matter you need to match this field this is basically our actual input field and automation software attributes we need to define the capital email and then that's it and in action now what will happen see if they purchase this product so they already purchase this product and they are added to this particular product so what will happen we need to remove them from this particular segment as well as this segment and then we will add them to this particular segment so here we need to define segment modify context segment and makeup kit and in contact we need to define makeup customer and then we need to remove them from the SSS customer can make our prospects and then add and then say when truce so now I am again going to forms and here there are three different forms that we have created that is Trey's customer if someone purchases this lands on this they'll be added to this list if they purchase this and lands on this particularly they will be removed from dress and they will be added to the ultimate SS customer and ultimately if they purchase this and then so on the thing you page they will be removed from SSS list and will be added to the makeup customer list so these are the three different forms that we have created now we need to create this Buy Now button so what we have to do we have to go to the Machine under funnel we need to click on generate payment link and here we need to define the product name and this product name will be sent to the customer so the product name is Valentine's dress whatever your product name is and let us say the amount is 800 Indian rupee so I'll define 800 and here you need to define the automation form ID so if someone purchases this product so after successful payment confirmation from payment gateway they will be added to this form their distress customer and the ID is 2 so you just need to copy the ID and put it over here that's it you need to ignore these two things and if someone purchases this product and if the transition is successful if someone purchase this product transition is successful they will go to the second product that is ultimate necessaries so you need to copy this link and this is this excessive oil so we are creating a payment link that we will put on our Buy Now button so what will happen if someone make successful payment they will be added to the automation form Heidi so ID is - I guess yes it is - yes IDs - they will be added to this form and we can also define this segment they will be added to this segment of a segment you can create campaigns and then you can start your email nurturing process and at the same time they should go to the success page that is product number two and then generate now so paper link as well as mr. mojo comedic now if you have entered the amount 800 the currency conversion will not be there it will consider either 800 dollars if you pick up this thing and it will consider at 800 INR if you pick up this name so let's select this link and go to our page builder and then go to Buy Now button and then we need to define the link and then save and then again Buy Now button we need to define the payment link save and then again at the bottom we have one more button and then save that's it then and publish after that again we'll go to funnel and we will create a payment link now the second product is ultimate accessories so just copy the ultimate this is saris this is the product enter product name and the amount is nine and nine at this Indian rupee from ten I guess $15 line in nine and the automation format that is if someone purchases this second product in which form they will be added so they'll be added to ultimate necessaries customer so the for hide is three copy and just put the form ID and if the payment is successful that is if someone purchase this product they should go to the third product that is the makeup kit so copy and all successful transition they will be redirected to the third offer and generate now so we have the payment link again copy go to the second product page builder here we need to define the I know link save by now just put the link save and at the bottom that is a payment link save that's it then and publish so there it is and that is one more product for which we have to create the payment link so again go to machine and generate payment link enter the product name and we need to see the amount this again nine and nine amount and if someone purchases product they will be added to which form they'll be added through this particular form make up your customer and the form IDs forth so copy paste and if the payment is successful they will go to the Thank You page that is the final step of our sales funnel we just paste it over here and then generate now so we have linked simply copy go to the third page again page builder Buy Now button they find the payment link scroll down just a minute it will auto sale again by now paste save and then the last button that is by now so here the objective of this sales page is to make customer buys so that's why we have this Buy Now button at least three times on the particular sales page then and publish that's it so our sales funnel is ready now it's time to test our sales funnel so again go to this first page and let us refresh all the pages so that we can see is is something is missing okay so I will click on the Buy Now button and here the customer will define the customer name now let us say I am defining the customer name as seen through Chi for maybe a day and let us define as in this great that he which purchase this for his conference so email ids gmail.com 10 digit mobile number and the address is let us say ABC building photo draw CT is vertebra and then stay is fish north in code country and then continue now I am creating this on test account so you can enter debit card trade color and Becky so I will enter net banking just for testing purposes like test Bank check out meeting for payment confirmation there it is so payment was successful and once user purchased your first product he is redirected to the second page that is payment received wait for her order and it is not yet completed so that's okay now we will do testing that whether the details are added in automation software or not so for that I will go to automation software and then go to contacts and then we had provided the same name that is the AJ but don't worry we will go to details and at that time we have not entered the city so cities for our stateís pedrad so whatever information we have added is there and again for educational purpose what I will do I'll simply delete this lead so that we can check it further so now user purchase the first product and we have showed him the offer that is payment issue and you can also buy this particular product so if user once they can buy our product and if the select thank you I don't want to look more beautiful so here you need to provide link for thee for the thought this is this one let us make up kid so what I will do I will again go to buy now and then I'll complete the order form that is a J details are same and this time I'll enter his last name as well so that we can see whether the readers are added or not again their banking taste bank continue for checkout that's it payment is successful and once you have purchased our second product they will be redirected to the third offer that is the third product is makeup kit if they want they can buy enough or simply they can click thank you I don't want to look more beautiful and they will go to the final Thank You page so let us see whether we have that detail in our contact or not then you see so RJ bulge and re is again added to our automation software you can see the email at is same and again go to details this time first name and email it will be added and these are the details taken automatically because our automation software tracks the IP so again go to contacts you can see over here and again I will delete it just for education focus you are not supposed to delete this because he'll be added to a particular segment so you just go to this segment and here you can see the SS eries customer and make up prospect because the customer has purchased the two products and yet he is not purchased the makeup kit so he is into this particular segment and in this particular segment you can go to the campaign's and then you can create your nurturing series that is the email or selling series and redirect them to this page and make them buy your product so okay let us assume that user also purchased this particular product and here this time I'll change the customer name let us say and then the email-id other details there continue then netbanking pissed banking check out there it is payment discipline form and the user went to the last stage of different that is thank you your order is complete and this is a thank you page and now let us go to our automation software and go to contacts you can see Ruchi Sakura is added that the email ids remain same just the name we had changed while making these payment so you can find all the details over here and then we need to go to segments and in this segments you will see that this is the SS re customer one contact and makeup customer this will take some time that's okay it takes around 5 to 10 minutes to update the concepts so once the user is added to the segment you can go to the campaign and here you can create a new campaign and then you can define the emails that you want to send so let us assume that we are creating one email that is if someone purchase your first product that is dress product and then launch build up context segment and then let us assume that they just purchase your dress and didn't purchase any other of any other products so today's customer and SSS prospects and go to actions then send email and first is basically welcome or thank you email that you need to defend so that you can send them purchase confirmation that has to be immediately and then they main confirmation for dress I had already created this email and save as a template and how to create email and save as a template for this there is a separate segment marketing automation and you can find more details about the signal or you can simply create new email from here also that's okay then add so immediately once they purchase the the particular product they will be added to the dress customer segment and then they will receive this email and maybe you can ask them to buy after few minutes queue then some time to understand what is happening so offer email one for accessories then here you can define nurturing email for SS eries prospect well and at relative time maybe after five minutes or you can also define on the next day that's okay so first email now again go add action send email no offer email three four SS eries this is just before understanding this is your internal name at a relative and after one day you can send the second email for assistance prospect and then add that's it you can just create your email alert sharing series simply apply and then close and then publish and then save and close so again let's go to email I think I might have received yes the first email big vision marketing matching accessories for your Valentine dress so this is the email email that I have received because this is another testing this has been done one hour of so I was again testing the emails whether I am receiving it or not so this does the testament and you can see over here that if they purchase first product that is a dress product and they didn't purchase the second accessories product they will receive this email matching accessories for Evelyn tentrees and then you can start creating start creating marketing messages so that you create and desire in your prospects minds of customers bank to buy your another product so so this is the second product we'll keep sending them emails okay so this was our sales funnel again send them to product one if they purchases they will be added to our automation software offer them the second third four and if they don't purchase any between any of the stages you can simply add them to the particular segment and then send email emergencies or you can also use combination of retargeting ads along with the email merchants series then if they purchase second product but didn't purchase the third product you can send the Emergencies and if they if they don't go for a particular product they will start receiving the units now most of the e-commerce e-commerce sellers the small ecommerce others what they do they start creating their paid campaigns and then they send them to the website now what happens is especially in b2c or in the men's case or even in men's casing if there are so many options people are most most likely to leave your website because they will be confused they will be looking around various products and simply due to lack of time or lack of interest or lack of what we say desire or maybe due to confusion they might not purchase your products so what I suggest create an air campaign create a strategy care campaign around the time that is going let us say I created this this type of campaign 10 days before Valentine's Day or maybe of month before valentine day if there are other festivals if there are other particularly events happening so you can create products around that and send them to the funnel not the website sender to the funnel it's okay if you don't have a upsell or cross-sell send them to different make them buy the product and then you send them to your website or secondary or or the third product so this is the strategic funnel or the sales funnel that very come in and assume that if a particular person visits your funnel page and he didn't purchase your first product I mean they went to the your sales page they didn't purchase your first first product itself so people might be okay there no header there is no footer people don't know the website that's okay what you need to do then you need to start really targeting those people who purchase the first product but did it went to the second so in short they have not taken or not what any of your product for them you can start creating retargeting ads and you might know that the cost of retargeting ad is much lower than acquiring new traffic to your website so you can then create retargeting ads and yes if people are ready to pay if they are ready to buy at that particular moment they have high desire they are highly what we say highly delighted with the product they they badly want your product then only they will buy why my people will buy so they are buying a particular product for a particular solution for a particular field right so what you have to do you to create upsell and cross-sell products that will reciprocate the first products main objective for which your customer is purchasing you know let us say if you should take any product now let us say this is a small laptop bag I purchased this for about $80 so this is a back now let us say I just purchased this bag I think from Kratos stores or something like that I purchased this back and this send me to the Thank You page now can you imagine and purchases this bag for what for putting this laptop so once I purchase this product they should have sent me to to a down sell product like okay you purchase this back do you want cover that is the rail cover or the waterproof cover for your back obviously I would have purchased that correct or maybe twenty thirty percent of the people will purchase I am NOT saying that hundred percent of your customer will go for upsell cross-sell announcement but yes that will increase your net profit by 2050 or maybe it may get double so offer them secondary products that solves the objective of the first product for which customer has made or you can simply send them okay your purchases product now we have the cleaning accessories kit you can clean your keyboard you we have a special liquid from which you can clean the screen off your laptop or mobile so you can also send them to the cleaning kit or you can offer them a special since that is behind your laptop or or any SS eries that is with respect to the left or maybe if you have purchased this back okay now we have sleeves that is laptops news sometimes if you put this laptop in your back what do to chargers and other the water bottles there might be some scratches on your laptop so we have a special small sleeve that you can put your laptop inside so you can start offering them because once I purchase this product what it means purchasing this product for my laptop so anything that is there for my laptop such products can be offered to that customers so if you are in with e-commerce business if you are into business where customer makes one-off purchase or maybe twice or thrice that generally happens in e-commerce or set send them to these sales funnel instead of website it's okay if they don't purchase your first product that is they don't even purchase any of your program this is for send them re targeted ads and when they go to the Thank You page on the Thank You page you can put a big button hacer website and you can ask them okay you have purchased this products and you can just go to the website and then on the website they can you know keep browsing your products and again they might purchase your product so this was all about sales funnel this was a lengthy session I guess but it's worth learning so this concludes our session on a sales funnel thank you very much