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hello and welcome to optinmonster in this video we'll bring you step-by-step to create a sales funnel for your business a sales funnel is a tool to visualize where your customers are in the process of making a buying decision and include the steps of awareness consideration preference purchase loyalty and advocacy in step one of the sales funnel will focus on awareness to attract the community that is unfamiliar with your business a great place to start for the awareness stage is blogging publishing blog articles on your website will help your site be found in search engines this way when your prospective customers search for solutions they can go to your website instead of your competitors another great way to create awareness is social networking meet your customers by developing an active presence on the networks that makes the most sense for your business social media can also indirectly impact your search engine rankings finally a great place to start to create awareness is to use pay-per-click ads pay-per-click campaigns allow you to pay websites for sharing your advertisement you only pay when someone clicks on your ad or by the number impressions your ad receives in step 2 of the funnel will focus on consideration you will want to engage those who now know we exist you'll want to create landing pages a landing page is a page on your website with content that addresses one specific problem it should include a single call to action and the purpose is to capture your prospects contact information or make a sale next add clear calls to action to your website by asking yourself what do I need my website visitor to do do they need to call to set up an appointment complete a contact form watch a video decide the action and add a clear call to action multiple times on the page finally you want to create pop-ups for your pages with the highest amount of web traffic you may want to offer a lead magnet a content upgrade or a coupon to entice your website visitors to sign up for your email newsletter in step 3 of our sales funnel will focus on preference where will educate those committed to making a purchase the strongest and most proven way to increase conversions in this stage is email marketing your goal is to prequalify prospects by helping them understand if your product is a good fit for them you can begin to educate prospects about your business and build trust using a simple email send an automated email to subscribers with answers to the ten most frequently asked questions about your product or service you can also send out any news of sales or promotions in step four of our sales funnel we'll be focusing on the purchase where we'll convert customers who are ready to buy if you're selling a product you have to consistently and clearly offer that product for purchase don't assume that customers will find their way to your checkout or figure out how to purchase your product just because they're visiting your website make it simple for customers to find your product or service and optimize your checkout page by using live chat offer free shipping etc in this stage you'll want to set up automatic emails to send to people who have abandoned their shopping cart finally don't forget to schedule email marketing campaigns around popular holidays and repeatedly give prospects a reminder and opportunity to purchase your product using product placement and a clear call to action in step 5 of our sales funnel will focus on customer loyalty where our goal is to re-engage our core fans who have already made a purchase in this stage consider sending out resale emails where you can resell existing customers the same product they've already purchased many customers simply need a gentle nudge to repurchase a product they've already enjoyed you can also entice the customer to purchase more expensive items packages or add-ons during and after the sale you can do this during the checkout process or as a follow-up email after the initial purchase don't forget to simply say thank you emailing a customer on the anniversary of their purchase or birthday to say thank you can go a long way towards building loyalty offering a coupon or freebie on that anniversary can go even further congratulation you've successfully created a sales funnel for your business now simply focus on increasing conversions in each stage of that sales funnel and you're on your way to booming business and don't forget at optinmonster comm we have a free ebook for you about 19 proven ways to reduce your cart abandonment and grow your revenue sign up and get access today