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whether you think of it as a one-page ad or an elevator pitch your real estate landing page is incredibly important for conversion the real estate landing pages we're gonna cover in this video will provide some creative inspiration for your business page landing pages also known as squeeze pages are the first impression anyone has of your brand people who end up on your real estate landing page are already interested you just need to convert them today we're going to take a look at what makes a real estate landing page great how you can make your own real estate landing page and 15 of the most popular landing page [Music] examples what's going on everyone i'm kyle handy a realtor and team leader here in san antonio texas i helped each other realtors team leaders and brokers how to grow and scale their real estate business through digital marketing content creation social media as well as tried and true methods and if you want proven strategies that you can use to get more leads closings and scale your team you'll love this video keep watching so what makes a great real estate landing page a real estate landing page needs to give the buyer seller or investor exactly what they want fast if your landing page design isn't designed for lead generation they may just bounce off the page there are a few elements that make a great landing page template first a clear call to action usually that's a button see our listings contact us for more information etc the user should never be confused as to what to do next next media such as photographs and videos today videos are extremely popular a small optimized video can play in the background and make it more engaging next a brief format if you need to add more text you add it below the fold you should think of the bulk of your landing page as an ad in a magazine it doesn't need a lot of copy then don't forget excellent branding someone should be able to look at the site and at a glance know exactly who is involved if you haven't created your branding yet you should now and don't forget a responsive design your site should look fantastic on mobile devices tablets laptops etc if you don't have a responsive design for your landing page you're missing out up next the right targeting you should have different targeting for each potential client visitors should get a different landing page depending on whether they're looking to buy or sell on that note consider personalization when you can try to personalize the page to the person looking at it if they've visited your site it's likely you already know what they're interested in or even what their name and contact information is also consider google maps integration if you can integrate your site into google maps all the better you can highlight locations that have geographic proximity to the person on the page and lastly mls integration many custom landing pages make it possible for users to search through the mls listings encouraging users to see the site as a resource and encouraging people to look up popular properties by following the tips i just shared you should be able to create an impactful landing page but of course knowing what makes a great landing page doesn't necessarily mean that you're great at design let's take a look at some of the tools that you can use to bring in potential buyers and sellers and the first tool we're going to talk about is wordpress if you have a wordpress site you likely already have access to a landing page template or plugins that let you generate a landing page but there are also some landing page tools that you can use to make your landing pages even better first of which is bold leads bold leads provides lead generation services including templates for landing pages that are designed to increase your conversion rate if you want an all-in-one lead generation suite that also includes landing pages this is a great platform next up canva while canva won't generate a landing page for you it will make it easy for you to create graphics canva is a free to use service with premium features that can be used for things like landing pages flyers social media and online ads next chime chime provides an idx website in addition to templates for different landing pages you can integrate your landing pages with your website easily without knowing anything about the digital marketing or web design process also income income provides affordable landing pages for real estate professionals who want something simple that can convert make a few landing pages pay for some google ads and you have leads generating themselves also you can take a look at envato envato is well known for having an extensive array of templates that can be purchased or are sometimes available for free if you just want a simple template or to view some popular examples of landing pages envato can help next check out placer this all-in-one boutique service will help a real estate company or professional build their website and their landing pages from the ground up the ideal solution for a busy realtor who wants their website and landing pages handled for them you can also check out real geeks real geeks provides high value landing pages in addition to integration with popular crm suites you can create custom landing pages test different landing pages and get help and support from experts through these services you can either make landing pages on your own diy or get a professional to handle your potential customers for you it all depends on how confident you feel with your online real estate marketing some real estate professionals know the basics of html css wordpress and other online technologies other real estate agents would rather concentrate on lead capture after the technical stuff has already been handled hey if you're getting value out of this could you do me a huge favor and hit that like button i'd greatly appreciate it also consider subscribing if you haven't already as i release a new free training three times per week as well as go live every tuesday and you won't want to miss any of it alright so now let's jump into 15 of the best real estate landing page examples often it's easiest to learn from an example you can see what works for you and what doesn't first up on our list is exp realty find your way home an engaging video plays in the background drawing the user in there are only a few elements on the page tailored to bring in a buyer branding is clearly seen at the top of the page and is unmistakable interestingly there's no cta button it's just an input box buyers can quickly launch into trying to find their next home number two adams homes value simplified the page promotes both value and dream home which makes the target audience feel more interested there's an immediate search so potential real estate buyers can immediately see properties and get attached to them below the page highlights specific areas of interest that the target audience might be interested in at the bottom a contact form is linked to in case the target audience wants to further engage and further there's a part of the page that addresses potential misgivings during the research stage why work with adam's homes number three brevity get a website as unique as your brand a landing page that's targeted to real estate agents looking for a landing page this page shows many hallmarks of a great template it calls out to the user on a simple page without a top menu it's just an ad the animation to the left side of the page encourages users to watch it and engage the value proposition to the right is an idx website that's customized to the agent at the bottom is a contact form that makes it simple and easy for the user to contact the site number 4 compass find your place a tagline and an image is all compass needs to make its site look welcoming and appealing buying and renting are both highlighted with an easy way to switch between the two below the compass concierge is an additional feature that they're hoping to promote real estate in popular cities is highlighted which automatically makes it easier to rank in those locations for seo at the bottom and top there are maps linking to the other four corners of the site encouraging the user to stay number five dreamtown find exactly what you're looking for between the font selection and the graphics this site shows a lot of personality that's otherwise missing from similar pages the new box and predictive phrase search highlights new technologies that may intrigue a buyer or seller the site encourages the user to think of them as a cutting edge or state-of-the-art real estate company value propositions of innovative authentic and local are highly featured just below the fold after the value propositions the page launches right into listings which could interest potential customers or at least provoke them into contacting a realtor speaking of provoking i'd like to take a few seconds real quick to tell you about my training academy i've put together some great in-depth video based training for real estate agents new or experienced so if you're looking for an actionable step-by-step system that will help you get more leads and earn more money enroll today at academy.kylehandy.com moving right on to number six home lite find the perfect real estate agent another agent service home lite opens with its value propositions strongly find the perfect real estate agent sell your home faster users are prompted to enter their address in which also gives home light information for lead generation purposes the statistics provide a very strong proof of work which includes the analyzing of millions of homes and introduction of over a million buyers sellers and agents below more information is given to explain the home light process and what makes it special profiles for real estate agents are shown to humanize the service's efforts and further increase the conversion rate number seven ideal agent top local agents this landing page seeks to connect buyers and sellers to real estate agents to that end it's targeted to an audience that is looking for an agent in their area the landing page promises to connect people to top local real estate agents and help themselves save on commission a value proposition it prompts the user to enter their address which gives them further information about the user it follows up with social proof provided through trustpilot in the form of user reviews which is a great way to increase conversion and trust number eight market leader real estate leads this special landing page is actually targeted toward real estate agents promising real estate leads and lead generation techniques users are able to check availability which further interests most users as they want to see if the service is even available to them you buy them you own them the site directly addresses some concerns a realtor might have we never sell the same lead to another agent is another value proposition that again addresses potential concerns at the bottom they actually link to another site housevalues.com this is another site they want to promote lead capture for number nine movado jump start your real estate journey like many pages movado begins with a home search and the ability to price out your home if you want to sell it directly under however it shows personalized listings that are targeted to the users themselves it also includes a little announcement about mortgage interest rates and seeks to get commitments for mortgages pages are promoted for home buyers sellers and homeowners by targeting homeowners they can also target those who might not be interested in selling right now but might be interested in the future number 10 open door ready set sold quickly establishes what open door is about with get an offer in minutes sell in a matter of days this has a very clear call to action as well as a search form so users can find their property also it establishes its own trust and authority through badges such as forbes fortune wall street journal and the new york times and lastly it has an appealing clean image and a very simple menu sell buy and finance number eleven placer get the website you've always wanted a little different here's the landing page for one of the services that designs landing pages take a look at the format on one side quick features and value propositions on the other side a video the book a demo cta is very clear on the site and will show up above the fold on any platform scrolling down the below the fold content provides further insight on what playster does and what makes them special a lot of gifs videos and other interactive and moving media keep the site looking engaging number 12 property shark your one stop real estate data source property shark is well localized to new york which means it ranks much higher in this area it makes it easy to search for agents to dig into properties or for owners to search for their own property it promises comprehensive data for those who are digging a little deeper for instance engaged potential clients owner names foreclosure listings property value estimates are all available for real estate agents looking for leads it shows its own trustworthiness with badges from cbre nest seekers compass and more number 13 realtor.com to each their own home realtor.com is interesting because their home page is essentially their landing page their home page is a simple unique value proposition but if you search for buying a home realtor.com's landing page actually throws you in the middle of their listings you will be connected not only to listings but listings specifically in your area this is an interesting approach to landing pages because it goes against a lot of the theories on landing pages it's not concise it's not simple and it's not easy but what it is is engaging it's immediate information to consume number 14 remax buy rent sell agents offices this landing page really a home page is interesting because it promotes all the services rather than a single one users are able to easily and quickly access listing data that may interest them further below the fold significantly more information is available for users who want it the page is customized for the user pulling up listings from the area that they're viewing the page from for further lead capture they promote their app at the bottom of the page by the way if you'd like my free real estate business plan template to track your sales commissions profit and loss net worth and budget head over to kyle handy dot com forward slash business plan to download it today okay so jumping back in number 15 redfin how much is my home worth it answers a direct question that sellers would have it isn't just branded with their logo but also their style the red is noticeable throughout the design it promises value an instant home value estimate which sellers might not be able to get elsewhere the value proposition and call to action are very clear on this landing page the menu has been personalized to the landing page linking directly to areas of the site like redfin selling options and selling resources alright so that was a lot so now let's handle some frequently asked questions to wrap up the video what's the most important element of a real estate landing page well a clear call to action will always be the most important element of a real estate landing page without a clear call to action a reader will simply not know what to do next after a call to action it's usually the heading which is intended to represent a value proposition to the reader whether they're a buyer seller or investor next how can you design a real estate landing page there are many companies that can help you design a real estate landing page services such as real geeks or bold leads provide landing page generation and there are also plugins for sites such as wordpress to learn more about bold leads check out my other video that i'll link above so next how do you optimize your real estate landing page split testing is the best form of optimization run the same ads with a few landing pages and see which landing pages work to convert more customers you can fine tune and optimize headings images and call to actions by testing them over time once you've run enough tests you'll get a feel for what your audience is looking for if you like this video make sure to subscribe to my youtube channel right now just click on the subscribe button below this video also hit that thumbs up button and give this video a like as it helps my videos reach more real estate agents looking to grow their businesses and by the way if you're interested in partnering with me at exp realty head over to my partner page and check out the exclusive benefits you receive i'm passionate about helping agents win i've already partnered with nearly 100 agents across the country to help them increase their real estate business and generate more leads and i'm never too busy for you when you partner with me you receive free access to all of my current and future paid courses which you can find on academy.kylehandy.com additionally you get access to my private facebook community called the dream team where i go live multiple times per week head over to kylehandy.com forward slash partner for more information finally if you've made it this far i want to thank you type end crew into the comments to let me know that you watched to the end and now i want to turn it over to you what tips will you take to build or improve your real estate landing page let me know in the comments below until my next video be well and get out there and sell some homes [Music] you