Streamline Your Document Workflow with Sales Funnel Presentation for R&D

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so in today's session i'm going to go through one of my favorite topics and subjects which is sales funnels and how we generate leads and funnel them from being a prospect into a buyer sales funnel a lot of people think is you need big budgets a whole marketing team to create them and it needs to be very super complicated with lots of email automation at the back end none of that um those of you who know me i like to keep things very simple and always follow the kiss principle which is keep it simple stupid what we want to do is to obviously drive traffic to our website or landing page and then what do you do with with that visitor to that website what do you want them to do what action do you want them to take and once they've taken that action how do you nurture them to convert them majority of the traffic which is coming through to your website is call traffic so they may not know you you might obviously don't know them but you we need to build trust what we want to do is to not to ask them it's kind of like proposing to somebody and somebody says yes to us for our offer what most people want to do is to get somebody to their website and then get them to convert it doesn't happen so the best analogy is of someone proposing to somebody if you meet a person for the first time the person of your dreams and you ask him or her to marry you as soon as you meet them the most likely answer is going to be a big fat no if they say yes you should run away a million miles away from that crazy person but majority of the time well most of the time it will be a no so how do you get that person to say yes to marry you the way to do that is you introduce yourself and then we have these little micro steps or mini steps towards that goal of marriage you ever start a conversation exchange phone numbers perhaps go out on a date dinner then you become a couple perhaps move in together or get engaged and then you then the marriage comes through right the long process but then you need to take one step at a time and the same thing is for your funnel unless you have got a big brand you cannot expect somebody to just come across your website and buy of you on that first visit to your website and majority of the first time visitors will not convert this is why we have remarketing campaigns and all sorts of other campaigns going on in the background to get those people back to our website so what do we what do we do and how to get to get that person back so let me switch over to my ipad i was a bit worried because my daughter has been playing with this ipad and i can already see a big fat crack on the screen i was wondering whether it will work or not but it seems to be working fine all right so let's create a funnel first of all so we got three stages of your funnel we call it top of the funnel traffic tofu morpho and offer middle of the funnel and bottom of the funnel so this is where the whole traffic is there um then this is where we can pretty much remarket to them and this is our prospect where is the most likely to become a customer and this is where they become a client or a customer all right so these are your uh three stages how do we then uh convert this funnel into an actual physical one so i'm gonna give an example of my funnel how we set up our sales funnel sales sales and marketing funnel uh to drive traffic to our uh website so first of all tofu we have got um the perfect example is this live stream i am hosting these to get engagement from my audience a lot of you keep coming back and also to reach new audiences so let's say we put in yt lives livestream right that's one channel so you can have lots of other places you know facebook google youtube instagram so wherever you're getting the traffic from um you are putting them pretty much on the top of the funnel then over here we've got the remarketing where i then follow my audience who may have come across to my website i've been to my website or blog or may have seen one of my videos etc and then over here i put up the offer to buy i do not tend to put that offer at this stage because it's too early i want to build up engagement so what i tend to do is i put up ads of other recordings or videos right and then they come across more of my content to keep building up that trust and that the relationship of hopefully uh being able to buy from me now this is fine but how do we then put this into practice okay so let's say i've got my landing page over here right and then i'm all these channels linkedin twitter seo which one am i missing or youtube of course that's my biggest one which i forgot i'm driving traffic to this to these pages now you would have found and have come across some of my free templates and offers why do you think i'm putting those out there because to get those templates and pdf or whatever or free courses i get and return your email i'm building up my email list right so from my landing page i then take you to a thank you page