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hi my name is barry kiran director a care digital here in our agency we work towards getting you more liens more clients and more revenue for your business we achieve this but done for you Facebook advertising campaigns and sales funnels to help achieve accelerated growth and traction for your business we just love creating systems that are perpetually building brand awareness fans generating leads and customers and creating goodwill along the way so what's the advantage in Facebook Ads well firstly they're considerably less expensive than traditional channels such as paper TV radio and billboards with laser targeting we can focus on your potential customers based on location age gender behaviors and interests Facebook is very very intelligent it knows all the interests of its users and you can test and perfect your ads to ensure the most effective return on investment and you don't have to spend an awful lot of money to get these optimum results retargeting this is the goal this is what really sets Facebook advertising ahead of the crowd the Facebook pixel allows you to build lists of people who visited your website product page our landing pages and sales funnels so unlike traditional advertising you get to know who exactly is interacted with your advertising what actions they took in the sales funnel and then you can craft advertising information and offers to continue to build trust and relationship and ultimately turn what began as cold traffic into lifetime paying customers so here we have a graphic of a flow chart demonstrating the overall basic free incentive sales funnel it all begins with the ad itself when somebody interacts with this ad they are taken to an opt-in page this is a custom built page where in exchange for the contact information the person receives the offer or discount after opting in to immediately take him to a tank you page and then a confirmation email is sent now with this juncture here this is where the value of retargeting begins if somebody interacted with the ad got directed to the opt-in page but did not opt-in we are aware of who they are we're tracking them in the process these people have expressed an interest but didn't fully commit at this time so what we're targeting we can now send them perhaps the same ad again or a different offer or provide quality information to build that trust and confidence and all the time crafting rapport to culture them into future lifetime customers this retargeting audience is a warmest traffic we have and the most likely to convert there are 5 different ad types image ads video ads carousel ads lead ads and messenger ads with regards to ads testing is the key word here there is no one way to run Facebook Ads it is absolutely necessary to throw things until you find what works and gives the best return on your investment ideally you want to be split testing standard image ads with video ads carousel ads can be great for selling multiple products or highlighting series of testimonials lead a messenger ads are certainly worth testing if the align which are ads goals and for the purpose of this direct response marketing funnel it is of absolute paramount importance that the ad presents and offers a very well-crafted hook or offer to potential customers who are not aware of your product or business or service prior to seeing the ad when creating your offer you have to understand the needs of your audience and the goal of the campaign what do you have to offer your target audience based on these goals the offer is the promise or the hook or the lead that brings the cold traffic into the sales funnel and how you communicate the offer is true the ad copy and the image or video inset here are some examples of the types of offers we can communicate through the Facebook ads they offer a free service a free coupon download a discounted code a free trial period can be free training or a free webinar series and ebook or a guide and these are typically communicated through ads such as these here on the Left we have a nod for a restaurant as a video ad presenting a pizza beer and a whisky for nine dollars that's the hook and the citizens here regard to the yoga studio they're using a single image out of the yoga mats and the hook here is the $75 discount on the yoga retreat special here are some typical examples of new patient inductions for dentists and chiropractors when these ads are clicked on the prospect is immediately taken to a custom-built opt-in page I'm using the yoga example here as we had a yoga ad in the previous section and then option pages can be very beneficial to create the perception of a lacquer a scarcity offering a limited time offer but a countdown timer as seen here counting in a days hours minutes and even seconds left to take advantage of this limited offer this helps coerce the prospect into taking immediate action by clicking this tab they're immediately taken to an opt-in section where in exchange for the email they will get the coupon and here we have an example of the following Thank You page giving the coupon and all the necessary details for this particular offer so this has just been a simple example of how you presented specifically crafted Facebook ad to a targeted audience offering an incentive and an offer to take them into a sales funnel and ultimately become your customers and clients with retargeting this exact same type of funnel can be presented to already warm traffic people who've already visited your webpage your product pages or any pages within the funnel itself thank you for watching this brief presentation if you feel the Facebook advertising may be beneficial to your business goals but please don't hesitate to contact us to discuss your needs we have different affordable monthly pricing structures based on campaign complexities to suit every business and its new call me directly on plus three five three eight seven nine five three seven nine three four or mail me at Barry at kheer digital calm to schedule a strategy session thank you