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if you want to learn how to create a website sales funnel that will engage way more of your prospects and nurture them until they're ready to buy we're starting right now if you want to transform your website into a customer or lead generation machine I'll show you all my best tips and tactics and secrets to get their best let's dive in hey guys a West McDowell here for the deep end and if you're not subscribed yet you're definitely going to want to click that subscribe button and the little bell icon so you never miss a video you need to succeed online one mistake I see businesses making over and over again is they oh they're only planned for their website is to go in for the kill make a sale schedule a consultation whatever that is but we know by now that only 10% of people coming to your site today are ready to buy today so what do we do with the rest of those people well you need a website sales funnel to get more people in and keep them around longer until they are ready to buy and of course every business is different every sales funnel is gonna need to be a little different but today I'm going to show you a formula that will work for 95% of the businesses out there specifically sales businesses or local businesses anything that doesn't require sales online but more about lead generation getting people into your system okay so the first step here is you're gonna need a traffic source so what I recommend is any kind of cold traffic ads so this could be Facebook it could be YouTube could be Pinterest Instagram whatever makes the most sense for your particular audience segment so we've got cold traffic ads that are going to not your sales page but a content based page with a pixel installed on it so if you don't know what a Facebook pixel is it's basically a small line of code that allows Facebook to see who's been to your website allowing you to send really targeted retargeting ads to those people only so not only is this page gonna be a great content piece it could be an article could be a video it's also gonna contain a content upgrade at the bottom so once they're finished reading through the helpful stuff they're gonna see a chance to give you their email address in order for something of even more value this could be a cheat sheet or guide that goes along with the content that allows them to kind of get started on it quickly checklist anything like that it could be a video series it could be a podcast it could be a quiz anything valuable that's gonna really entice them to give over their email address and what I also want you to put on this page is an exit intent pop-up now what that does is anyone who was not gonna go for this option and not get the content upgrade once they go for that back button the the browser knows and basically serves up a pop-up giving one last chance to opt in now some people might think this is kind of annoying but the fact is they were about to leave anyway so it's just it's one last attempt to get their email address so now there's a few things that could happen if they say yes and they opt in then they're going to go to a Thank You page with an offer and that offer is completely dependent on your business if you're an attorney and you're trying to get consultations it could just be an offer for the free consultation or if you're a restaurant it could be an offer for a coupon something like that so if they say yes to the offer then mission accomplished you've got a sale or at least you've got a warmly that you can close offline if no then you still have them on your email list which will allow you to stay in touch with them and we'll get back to that in a minute now what happens back over here from that content page where the opt-in what if they said no and didn't act well remember we had that Facebook pixel installed on that page so we know exactly who they are and we can then keep in front of them with retargeted face book ads either to the offer or you can do rotating offers so meaning if they don't respond to one offer you can try something else and stay in front of them for a specific period of time you probably don't want to keep these people in your pipeline for too long if they've seen your ads for say a month or two and they haven't responded you might just want to kick them out of your funnel at this point because they don't seem interested but what about all those people that did give you their email address but they didn't actually opt in for the offer well now that you've got them on your email list you're gonna want to ask yourself how long is your sales cycle meaning how long does it take for a prospect to hear about your business before they're finally ready to pull the trigger and become a customer maybe that's a month maybe it's three or six months whatever that is you're gonna want to come up with enough emails helpful actionable tips in these emails to last you for that entire buyer cycle so I would recommend one or two emails per week to be sent and here's a thing so I said actionable tips in those emails but one out of every five of those can be purely promotional so if you send ten emails you know two of those emails can actually be just going right to an offer page the point is you really want to offer a lot of value so they see your expertise and they trust you and they know they probably would want to do business with you and then you give them the chance every now and then but every single email should end with a slight call-to-action so if at any point they do want to take action with you they have an easy way of doing it at a good PAP's moving forward and all of those would lead back to your sales page and then once they take you up on it mission accomplished you've got a sale and you're just going to keep going with these emails through that entire buyer cycle until they either say yes or they unsubscribe and now this may seem like a lot of content you have to come up with up front but I will tell you what the emails what you can do is you can just kind of write those as you go as you get started you know like I say one or two a week but then you're just gonna save those in your email program like a MailChimp or drip to where once you write them you have them forever in that sales sequence and then you can repurpose them for every new person that gets into your email funnel okay so now I want to hear from you and I want to know exactly what you're planning on using for your content piece or what kind of ads you want to run let me know in the comments below and if you have any questions about any of this I'd be happy to answer them just leave those in the comments as well and for more videos like this you're just gonna click the circle icon right down here to subscribe and if you want even more help getting your website up and running you're going to want to click up here to access my free mini course how to guarantee website ROI all right guys I'm West McDowell for the deep end and I will see you in the next video