Sales funnel pricing for Legal Services

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two to four questions um up front that usually kind of disqualifies there's more or less eighty percent of the leads from that then we go reach out instead of automations for them to get automatically emailed texted us to be compliant texted so let's talk about some of the things that you're doing uh more specifically um and i wrote down a couple things when we were talking uh behind the scenes but uh we can hit each one of these but um you talk about paid ads so you're driving people online and you're scaling law firms online with with paid advertising uh so tell us a little bit more about you know what you're doing what that means for someone tuning in right now that may be again all new to to this stuff as far as their law firm is concerned sure so i basically focus on paid ads for the most part to be able to quickly test whether something works or not and if it works great i basically increase the budget and try to do more of it um so i could share with your audience my top three sources of paid ads number one has been facebook ads number two google ads number three i would say either tick tock ads or youtube ads it's basically what i've been able to do uh every platform has their own language a way to kind of create those ads and what to say and all that stuff so there's a whole formula to it which i'll share instead of our program and um but the cool part about these epidemic sources is once you get it converting and it wants to start generating clients it's non-stop so much so that nobody no none of the law firms my own law firms or the ones that i refer out to clients for i've been able to handle the number of leads that they get and it's always capped and limited about how many how many staff members they have and how many calls they can take i've yet to meet a law firm who can handle all the leads that i could generate for them so which if anyone's listening right now they're going sign me up for that um so the cool thing about that though is you can be selective right you don't need to take every one of them totally and what we always do is i always ask qualifying questions um whenever i'm capturing the lead uh it's simple questions um up front that usually kind of disqualifies there's more or less eighty percent of the leads from that then we go reach out we set up automations for them to get automatically emailed texted ucpa compliant texted and followed up on with our virtual and in-house intakers who have a goal and objective to hit a certain number of plans retained every single month and to be able to scale up very quickly one of our law firms we're at 200 clients a month um wow which is astronomical from where we started um just by kind of setting up these funnels the automations and growing out the intake team very quickly so yeah so yeah so with that automation too i mean by the time they're getting to the intake person they're already pretty highly qualified uh you know client at that point right and then your intake i assume they do uh you know whatever else they need to do to make sure and and get them signed up correct we already have enough information from the lead up front before we call them and then also we use that information in the calls which makes the way more likely for them to be retained because we already have the information we have to ask you questions just have to sometimes verify it that's awesome so um yeah and i hear all the time from attorneys that are like um they're worried about advertising they're worried about things because they say well my intake will be crushed and then i'll have to spend more money to get more people and they so they stay small on purpose because they they can't feel all the crap calls that are coming through because they've usually probably just had someone doing ads for them on google that are broad match and just throwing crap out there so they're just getting lots of low-level stuff that is not pre-qualified or no automation so they're just like i'd rather not even do advertising yeah my mentor calls it anti-business some people just wanna self-sabotage because they feel like more clients means more work but what i've learned um is that in order for you to drink a cup you have to first get the cup then you fill it up so that means you have to go first work on your systems go higher more create the automation systems all that stuff up front and then go turn on your ads and a lot of people in my first couple years when i was generating these leads for other lawyers they would get the calls and they would drop the ball over and over it was super frustrating so yes definitely you can hire more have studied operating procedures have automations in place that takes care of a lot of it saves a lot of time of your intake team um if you set that up then you'll be able to handle as many as your law firm can basically serve basically no that's a good point and um we've actually had some clients in the past where we're sending them leads through ads or campaigns or organic and we're looking at the stuff in the reports and we're talking to hey hey we sent you all these today how's it going oh yeah and we'd look at it and they didn't even get to the folks for a couple days or a week and it's like they're not able to be available or to sell and so it doesn't matter if we send them leads so they're you know they got to fix all that first yeah and i could share some efficiencies because we get these questions all the time how do you know virtual receptionist service this that that so let me quickly show you because i've been through the revolutions of like freaking this out ideal most ideal thing to do is to get it dedicated virtual assistant as a virtual assistant who's just dedicated on taking on your calls for you so if you get at least five minimum five calls a day then it definitely pays off to have a dedicated virtual assistant who's trained to be able to qualify the leads uh to be able to send the retainer agreement and follow up if you just have a virtual receptionist service who just takes on the message and just relays the message to you first of all you'll be less likely to set up the clients because you know there's been a delay and two they're not they're not incentivized or they're not in charge of following up and most of your clients will come from the follow-up people don't take action in the first time so you need to have somebody who follows up with them so get a dedicated virtual assistant who can do all that for you qualify send the retained agreements and follow up if you get that it works that's all that's that's what we have inside of all of our law firms people that are dedicated just get it they get to the leads and it works is there any um recommended service we've used uh ruby which is a good um virtual uh calling service they're great and they professional and they they're pretty cost effective but is there anything you recommend or should someone just go look out for that higher yeah i hired did um virtual assistants directly let me get going straight to them so again i try not to rely on these phone services and they're okay these services are okay if you're supplementing them sure um to your own intake team especially during off office hours or things like that but yeah ideally your own virtual assistants that you hired directly which is hold over other conversations uh yeah so to his point we have i have three virtual assistants that are pretty much full time uh handling all kinds of stuff for us and then you know we have regular in-house you know in-house people and admin and stuff too but um just works out it's worked out so good for us and so many little things that we just can't get to that they're excited and happy to do and that is good money for them so you know don't think well they're not in my office that i can't do that you got to get out of that like get that stuff taken care of only take the calls that are gonna produce revenue for you 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