Sales funnel pricing for Nonprofit

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trying to decide how to price your sales funnel offers can be quite tricky thankfully we've got your back i'm kathy olson from funnel gorgeous and my partner julie has been pricing sales funnels for quite some time and she's gonna share with you next her best advice on how to price your sales funnels for optimal conversion so that you can make more money let's dive in types of offers for each type of funnel and i know you guys were asking questions about pricing everybody asks me all the time about the sevens and the nines and i don't really know the answer except statistically things that end in seven and nine typically perform better so that's why there's sevens everywhere but you know you could do nines too if you want to with an slo funnel remember if we're thinking about that first page that first offer should be anywhere from seven to thirty seven dollars my sweet spot is 27. but i've done that 37 i've done it at seven okay but i like 27. that first order bump this is where there's more flexibility it could be 7 12 17 27 37 you can even do 47 57 67 okay and then the oto which is the offer that happens after they fill out their credit card information i would stick to 37 to 97 anywhere in that price range i'm giving you these super like strict boundaries only because i know that people who are beginners if you stick within these parameters you're more likely to like not mess it up are there exceptions to the rule all the time are these tried-and-true formulas of pricing that work yeah my favorite is 27 with a 12 order bump and a 77 oto that is my favorite use it for a webinar funnel typically i don't like to use a webinar funnel unless i'm selling something for at least three hundred dollars and the reason is because it costs me money to get people to register for the presentation i like anywhere from 297 all the way up to 2000. anything after 2000 is going to need a phone call for beginners most of you will not be able to sell 19.97 you will probably want to hang somewhere in the 497 to 997 range the other tidbit of information that i'm going to give you is that pay plans will help your conversions if you are a beginner presenter okay does it mean that some people will default yes but when i sold in 1997 which is the highest i would sell off a webinar i gave a 9 pay of 249 which allowed my conversions to go up did people not finish paying yeah sure they didn't but more people bought because it was a 249 pay plan so if you are a beginner doing a webinar i would 100 do a pay plan it'll just help grease the wheels a little bit and then for an application funnel anything over two thousand dollars should be on the phone if you're doing a webinar funnel even if it's for something 497 997 if you are a beginner you can make up for so many mistakes by just getting on the phone my first create your laptop life webinar funnel it was fifteen hundred dollars sure i totally could have sold it with a buy now but i sold it on the phone it did two things number one it helped me finish crushing objections because i didn't finish it on the webinar number one number two i talked to 150 people in like two months and really learned a lot about my customers objections and number three it allowed me to close a much higher percentage feel free to do an app especially if you're doing your own sales calls if you're going to hire a sales person it doesn't make sense at this low price point because you're definitely going to like lose out on commissions now if you aren't even sure what type of funnel you should be making watch last week's video where julie dove into the five highest converting sales funnels click the video on the screen to watch and pick your best sales funnel now if you love this content make sure you let us know by liking subscribing and see you guys on the next one