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Funnel builders are basically magicians. If  you're anything like me, maybe you want to   know the psychology behind sales funnels to  know how does a sales funnel actually work. Sales funnels have been the key to helping me  build my multi-million dollar business so I want   to kick off this video by showing you how a sales  funnel actually mirrors the traditional marketing process and did you know that there are 4 key  steps that every successful sales funnel walks the   customer through? More on that in just a moment  and stick around to the end because I'm also   going to reveal my personal secret for guiding a  lead towards a sale but please use these powers   for good. Sales funnels are used in more modern  marketing and sure, in the past people did really   well with direct mail and billboards and newspaper  ads, but sales funnels can actually still mirror   the traditional marketing process. Russell Brunson  often gives this description of a funnel. It's like   someone sees a billboard ad for your service, they  open the door, they're greeted by someone and then   they can schedule an appointment or take action on  whatever that funnel is presenting for them to do. Online funnels can work the same way. They follow  a logical process of guiding your lead towards a   sale and leads are nurtured through the funnel and  are typically red-hot by the time that they buy. At the top of the funnel, you have a wide audience  of tons of people that might be interested in what   you have to offer. But the rest of the sequence  in your sales page copy and your hook and your   headline, in your bonuses and the ways that  you convert your audience is going to will   that audience down to the point where you only  have the best, most qualified people that are   going to take the next step in your sales funnel.  So, do you see how that compares to the person who   sees the billboard ad, they take the next step  and open the door, they click through to that   call to action and they look at the page, they're  greeted by someone, seeing the copy on your page, and then that call to action is the equivalent of  them maybe scheduling an appointment or signing up   for the thing that you're offering. I want to hear  from you. Have you ever been on a super compelling   website or a sales funnel that almost effortlessly  brought you along a customer journey? Let me know   what it was in the comments. I can tell you  for myself personally, I've seen Facebook ads   sometimes that felt like they were speaking  directly to me. It's like they knew my exact   pain points, my problems, my desires. I clicked on  that ad, AKA, the billboard and opened the door to the sales funnel then I was greeted by someone  or really saw all of that sales page copy which further nurtured me towards believing in this  product or service and then throughout the page is   sprinkled with calls to action for me to actually  opt in and take the next step, which meant they got   my credit card because their marketing was just  so dang good. So, those are the tactical steps that   your audience walks through but I want to share  with you the 4 psychological steps that a sales   funnel leads your viewer through. When you have  a sales funnel in place, there's like this yellow   brick road that's laid out for your customer. The  first step is awareness. This is where your lead   becomes solution aware. Your offer is presented  clearly to them as the answer to their problem. The   second step is interest. After they have awareness,  maybe they find some interest in what this is. So as a lead works their way through the sales  page, they become more interested in your product,   their resistance is lowered and they learn whether  this product is right for them. That third step   leads them to the decision. This is where the  lead can make the mental decision to buy and the   fourth step is action. This is where the buyer can  enter their credit card information and as good as   sold. I want you to think about that and observe  your own behavior when you land on a sales page. I gave you my example of seeing a Facebook ad,  clicking onto a page and being so intrigued by   the copy feeling like they knew exactly what I  needed, what I wanted and they obviously had the   solution I needed to the point that I threw  my credit cards at them and couldn't wait to   buy what they have to offer. I want you to think  for yourself what are the sales pages that have   given you that emotional reaction or what are the  sales pages that were boring, hardly caught your   attention and maybe you didn't even click on them  or if you did, you clicked off right away. If you   can observe your own behavior to other people's  content and sales funnels and you can see what   works and what doesn't for yourself, that can also  help you in creating your own sales funnels. Now   the proof is going to be in the pudding when it  comes to your own data. We want to be able to check   the metrics of how many people are landing on the  sales page. Of those people, how many people are   clicking through. If people are clicking through  to your ad onto your page but they're not buying, that shows us that the ad might be working but the  sales page copy isn't. Of no one's coming to your   page, we need to work on our traffic strategies. So,  throughout the entire process for yourself, observe   other people's funnels and see what you can learn  from them while also comparing to your own data. I'm going to share with you my personal  secret, my personal framework to helping   guide a lead towards the sale but before I do, have  you subscribed to this channel yet? If you want to   bring your business closer to infinite cashflow  with evergreen content and incredible offers,   go ahead, hit that red subscribe button to be  notified every time I upload a new video. In every   successful program, product or service I've ever  sold, I found that it all tied back to one thing   and that was by having a story selling framework  installed in my content and in my funnels. So I   created an acronym to help you remember every step.  The acronym is ELSA and yes, you might think of   the snow queen from Frozen, yes, but for these  purposes, do not let it go. ELSA stands for epiphany, lesson, story and application. The E and ELSA  is for epiphany. This is the main idea of your   product, the big breakthrough, the big takeaway that  you want your audience to walk away with. So when   you're creating your sales funnel, what's that big  epiphany, the big breakthrough that you want your   audience to walk away with or walk towards your  call to action with? If you can reverse engineer   this, we can make sure that everything else  is designed to reach that epiphany. The L in   ELSA stands for lesson. This is your specific,  your proprietary framework. This teaches them   something, offers value and explains to them why  they need this product. But instead of being boring, snoozefest, Charlie Brown teacher at the front of  the classroom like... the best educators, the best   marketers are the ones that spend more time in  the story and it's the story that humanizes you and helps you relate to your audience and builds  that know, like, trust factor. If i just shared with   you that once upon a time I used to be a dental  hygienist and I was making okay money but I was   bored of my job and then all of a sudden, I had a  multi-million dollar business, you'd be like well   great, that's good for you but how does this help  me? But if I go into the story and share with you   how painstaking it was, how I hated looking at the  clock every single day to be released from this   job, how there was an injury in my family that  meant I couldn't go back to work for some time   and I had to get to this point in my side hustle  so that I could be able to pay the bills for   myself and my family and that finally, after trial  and error and trial and error and late nights and   early mornings and failures and finally reaching  this epiphany of how I could grow my business with YouTube and high ticket sales, that might be  something that maybe you'd relate to a little bit   more instead of this instant before and after, you  got to experience the highs and lows with me, maybe   even resonated with parts of that story yourself.  That's what's going to create that know, like, trust   factor so that when they do have the purchase  decision decide who they want to buy from, they're   going to buy from people that they believe in  because they've been through a similar experience   themselves. So, you have your epiphany, your lesson,  your story. When you've gotten this far with your   audience, that's going to guide your audience down  that yellow brick road to Oz which is what I like   to call the offer zone. So, the A in ELSA is for  application. This is that powerful call to action   for what to do next. It's that actual step for your  audience to take, to go through from being a lead   to being a paying customer. If you're working  on a funnel right now, I've got you covered with   our plug and play funnel templates. Whether  you're building a funnel from scratch or   from the first time, I've put together my best  performing, best converting funnels for you to   just take and plug and play. So, you can click the  link in the video description below to get yours.