Enhance Your Communications & Media with the Best Sales Funnel Service for Communications & Media

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one question i get over and over again is do i need a website or a funnel and there's a lot of misconceptions out there about what a funnel even is and there's so much buzz in the online marketing world about funnels right now and honestly they do seem to be the sexier newer option so in this video i'm going to go over all the key differences between a sales funnel and a website so you'll walk away with a really clear picture of what you need to build your business this year without any unnecessary and expensive software subscriptions now this is what i teach to my students in my paid program and it's why they're able to see a two to three times increase in the profits they bring in so here we go so sales funnels are such a big talked about topic and for a good reason you know the way we think about selling online whether that's products or services or consultations you name it everything is changing so fast and we now know that just having that passive brochure where informational only website is a huge missed opportunity for any business including yours so the questions we need to answer once and for all today are what exactly is a sales funnel and does it replace my need for a website so first of all let's just talk about what a sales funnel is and i can definitely tell you that most people equate sales funnels or confuse them with the software that people use to build them in other words you hear sales funnel you think click funnels or lead pages now these are two really popular funnel builders with out of the box landing pages sales pages and checkout pages and the owner of click funnels russell brunson has the motto you're just one funnel away meaning with the right funnel you can do great things sell more grow as a business but the thing is a true sales funnel isn't just any one thing and it's about a lot more than a series of templates that you just string together toward a sale so a funnel does not really refer to software or landing page builders a sales funnel is simply a path you take your prospects on from never having heard of you all the way through a warm-up process to a final sale or sometimes even follow-up sales and then years of repeat business and this can be done through a series of any combination of content you create ads pages and emails all designed to move people through that journey so the question becomes then are these funnel builders the best way to create that journey for your customers well i definitely think they have their place and lots of testing has actually proven that their landing pages do convert pretty highly and if you sell something and need checkout pages they do have some pretty good ones that are going to work right out of the box without the need for you to to do a lot of testing and having those headaches on your own website but here's the thing at the end of the day using click funnels or leadpages or anything like that instead of your own website is pretty much just taking the easy way rather than the right way so what's wrong with that i mean if it saves you time that's great right well here's what i'll say about that so the bare minimum digital presence for any business right now is having a website so if you don't even have that you run the risk of looking fly by night to your customers and to google as well and you know we know that google likes to reward brands right you know businesses who they see as being in it for the long haul and if customers can only get to one single page that exists purely to funnel them right into a sale when we now know that 80 to 90 percent of those people coming there aren't ready to pull the trigger yet you know that's just not ever gonna work very well not in the long term anyway that's why these kind of funnel landing pages tend to be really popular with supposed online gurus and people out there just trying to make a quick buck before they move on to their next idea not only that but these funnel programs don't really account for the whole funnel anyway you know they don't address getting traffic to it in the first place or the really important follow-up process that engages people after they've been to your page but haven't converted yet so we're pretty much just left talking about the landing page and checkout pages and click funnels starts at 97 per month for the most basic plan but there are a lot of marketers out there who have some pretty harsh criticisms of websites saying that their days are numbered so they'll say things like websites are unfocused that they don't lead people toward a sale that they're just digital brochures well yeah they can be that and to be fair a lot of them actually are but guess what else they can be anything you want them to be including a pretty killer piece of your overall sales funnel and that's exactly what it should be you know the central hub of all your marketing efforts meaning it needs to be a part of your bigger overall funnel so here's my recommendation for not just quick but long-lasting success right you know you want a thoughtfully structured website that gives out the right information in the right order without a ton of different pages you know just a handful of really important ones that are actually going to help you funnel people closer to that conversion it should have a blog or a vlog or podcast section you know some type of content marketing piece that you can basically use as bait to attract your most ideal customers or clients to your site you can do that either organically or by using paid ads and once they're there going through your helpful actionable content you'll have clear paths for two different types of customers right the ones who are ready to take action now and for them you'll just want to make it crystal clear what you do how that helps them and what they need to do to get the ball rolling we're talking a really clear call to action there and the other path is for the customers who aren't ready yet which is going to be the vast majority and for them you'll have some type of lead magnet or freebie that they would just basically opt in for using their email address and from there we need to think of the back end piece aka the follow-up so this is where email really comes into play and you'll want to further your relationship with them by warming them up with more helpful content each and every week for as long as it takes them to decide so ideally you'll drive these people back to your website to check out a specific article or a video or a podcast episode and this is where the real magic happens you know trust starts to build and then they just start moving further and further down your funnel and you can even do this for people who actually didn't opt into your list if you retarget your website visitors with either facebook or instagram ads and yes after a few of these really helpful trust building content based emails you can follow it up with a more direct sales email letting them know that you can do even more to help them if they schedule a consultation appointment or if they buy whatever it is you're actually selling you can even retarget them with facebook or instagram ads which address a series of common objections they may have or that feature customer testimonials and i like this way better than doing it through click funnels or lead pages because those services don't address all these touch points anyway and you can do all this on your own wordpress website that you own so you don't need to rent your funnel out alright so we know that these software programs to build your funnel charge monthly fees so is doing this on your own website going to be free no you still need to pay for hosting which is actually pretty minimal and you probably also want to invest in either seo or in paid ads they go to your website and your articles to really fill up the top of your funnel with leads and you'll also need an email service provider like mailchimp drip or convertkit but most of those have a free or at least really cheap starter plan that's going to work just fine until you get to a certain number of subscribers so how do you get started building this amazing sales funnel for your business well i created a brand new playlist of all my best videos that's going to show you everything you need to know to do this so it covers everything from what pages you need expert copy tips how to get the right images uh how to create the site in just hours yourself for free and the perfect email follow-up campaign too so just click right here to access the playlist and then the real fun can begin so see you right there