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There are so many different types of sales funnels online and no shortage of online gurus teaching you that their funnel is the only way to get clients online. The reality is there is no one way to make it work. But there are seven things that every successful sales funnel must deploy, and I've personally used these seven things to make millions of dollars online. I'm going to break down all seven for you in this video. And I've also got a bonus tip where I'll share with you the exact type of funnel that I've used to make over $25 million online. Let's get into it. So the first thing that every successful sales funnel needs actually has nothing to do with the pages, the colors or the products being sold. It has everything to do with what is underlining the funnel, the foundation, the groundwork. You know, I just had an extension done on my house and before they were able to build the building and make it look pretty, we had to first do the groundwork, right? That was boring. It took time, but of course it was worth it because now everything above that will be stable. If we don't have a. solid foundation, if we don't do the groundwork first, we can make something look pretty. We can build a nice sales funnel. But slowly but surely the cracks will start to emerge and it'll eventually come crumbling down. The foundation in this case is our copywriting. What are we saying? Who are we saying it to? How are we going out there trying to attract people with our hooks and with the way that we're positioning our messaging? Well, there's one main thing that I want to teach you. You should write this down. Displayed understanding. I've been teaching this for a very long time now to my clients, and it is a solid foundation for any sales funnel. The idea here is that you want to be able to display that you understand your prospects with the place that we're at with social media right now being so competitive and so crowded and no shortage of competitors for you. We have to stand out and we often think that to stand out, it's getting expensive equipment and making our studios look more impressive or something similar. It's actually not. We can stand out just by using different words to our competition. If you are a dog trainer and you've got loads of other competitors in your space and everyone offers a similar type of dog training, and if you just put out an ad or put out a sales funnel offering your version of basically the exact same type of dog training class, then you have put yourself right in the competition. Whereas we can position ourselves better by first before making an offer, displaying that we understand the prospect rather than just saying, Hey, I've got a dog training class. If you if you need help with a dog training, instead we're going to say, Hey, real quick, if you you're in a position right now where your dog is acting like this and you feel like this and it's causing this pain and it's causing this frustration and you are desperate for this outcome and this outcome and this outcome, then I've got something that might interest you by first drawing attention to the prospect and displaying that you understand the situation, they are going to be magnetically attracted to you over your competition because you have clearly demonstrated that you get their problem and we all just want to feel understood. And if we feel understood, we naturally feel connected to that person or in this case, to that particular business or the products or services that you're offering. The best way to figure out this displayed understanding stuff is to get an A4 piece of paper, draw a line down the middle and have pains on one side and gains on the other. And what you're going to do is attempt to fill that entire page, line by line, write down all of the potential pains of your audience and your market. How are they feeling? Why are they frustrated? What if they tried to get this resolved so far? Is any part of their problem embarrassing for them? Is it costly? Costly and time costly with finances? How long have they been struggling? And on the other side, we've got the complete opposite. What is the gain that they want? Many of the gains are going to be, like I say, the exact opposite of the pains, but maybe you'll think of some more. Now you'll have a full page full of ammunition for your marketing and that is going to aid you in your copywriting in every single step of your sales funnel. It's going to be in your headlines and your bullet points in your webinar content. If that's the type of funnel you're using, it's going to be seeded all the way throughout. A sales funnel by itself is good for nothing, right? But if we have this stuff baked into it, if we display understanding all the way through and brings our sales funnel to life and you will see the conversions through that funnel, whatever funnel you use going through the roof, the second thing, once we've understood messaging and the importance of that in the sales funnel, now as we take someone through the stages of a sales funnel, we need to deploy something called micro commitments. You might want to write that down. A micro commitment is where we have a bigger task that we're asking someone to do and we're going to break it up into bite sized pieces. If we just give someone a big task to do, it's daunting, it's overwhelming, and they likely won't take that step. But if we can assure them in slowly but surely with smaller tasks, we are getting micro commitments from the prospect. And those micro commitments lead to the full commitment later down the line. So what's an example of a micro commitment? Well, let me show you. This is an opt in page where I'm intending to get someone's name and email address, add them to my email list and get them registered for this training. But we can't see a name, an email field, can we? That's because you have to click this button and once you click it, that's when I get their information. Why is this even a thing? I actually remember back when an opt in page was a one step opt in where the name and email field was right there on the page. But now we have a two step opt in. That is because through some testing, whoever it was that first initially tested this, we found that a two step opt in increased the conversion rate of the page overall. Why Micro commitment. It's so much easier, isn't it, to just click this button. So most of the people that land on this page will click this button, but because they've done that, they now feel more invested in the process that they're far more likely to commit to the next step, which is name and email. Now we can take this concept through lots of different areas of our funnel. Another example of this is one of the things that I do in my business is I sell high ticket coaching. We work very closely with clients on a 1 to 1 basis and we have a premium price tag for that because that's premium. We have to have an enrollment conversation with a potential prospect. We speak to them on the phone, we get to know them, we see if they're a good fit and if they are, we enroll them in our coaching, but we have to be very protective of our time. And so when someone books a call with us, we want them to fill out a form, an application form that lets us get to know them ahead of time, and then we can decide if that is a good prospect for us and we want to speak to them. Or maybe there's some red flags on that form and we're going to cancel the call. So a mistake that someone might make is while asking someone to the call, you also ask them loads of questions. They're in the same window, so they don't actually confirm their call booking until they filled everything out. Well, you're going to find that that's a big task and a lot of people are going to see that and go, that's a lot. I'll get to it later. But what we have had great success with is separating those two things. We allow the prospect to book the call first, get a timeslot confirmed, and on the next page we ask them to answer those questions and by giving them a time slot first we've got that micro commitment. That was the easy part. But because now they book their call, they feel invested in the process. They've committed that micro commitment and now they're far more likely to fill out the application on the next page. And at least that's what we've seen in our data and it's been very successful for us. Another quick example of a micro commitment is actually when you drive people into your funnel from social media, what are we doing? We're going out there, we're placing an ad, we're producing some content, we're making a post with the intention of attracting someone to want to click the link and come to our page. We're not going to give all the details away. We're going to give just enough that they come off of social media into our funnel. We want to get that micro commitment that they go, This sounds interesting. I'm going to click and I'm going to come over to get more information. And that, of course, starts the knock on effect of continuously getting them to perform these micro commitments all the way to purchasing your products. The third thing that every successful sales funnel needs is the fuel, which is the traffic, right? You can have the best vehicle in the world. That's your sales funnel. But let's you've got the fuel for it or the electricity. If you've got electric car, then it's not going to go anywhere. It's not going to move. It's not going to go forward. That for us is traffic. Now we've got two options. One is paid and one is free. And I want you to understand the differences, the pros and the cons so that you can make an educated decision as to what's best for your business and where you're currently at. So first, we have paid traffic. This would be running advertisements on platforms like Facebook or YouTube or even Tik Tok or LinkedIn or Google or something similar. And the pros over here is that you have the ability to turn on traffic and command traffic whenever you want. It's instantaneous, right? You launch your funnel, you want to test it out, you want to get some quick results. You don't want to wait 12 months to see how the funnel is performing. You want to wait 12 days or pay. Traffic can do that for you. And it's absolutely phenomenal. And if you can make sure the numbers are working, meaning you're making more out the other end than you're spending on those advertisements, you're in a winning position. Okay. The disadvantages the cons are, firstly, it does cost you money, so you've got to put some money upfront. There's ways to mitigate that, right? We can put it on a credit card and we've got 30 days to pay it off. I'm not a financial adviser. I'm absolutely not telling you to do that. But that's something that you could think about. Right. But nonetheless, we are putting some money upfront to run these ads. The second disadvantage is there's no guarantees it's going to work the first time round. So you might spend some money and it's not profitable and you've essentially invested that money in education because now you've run some ads, you now can see what doesn't work and you can go again. So you've got to have a little bit of a risk for appetite and you need to be in a financially stable position to test. And then on the other side, you've got free traffic. And this is typically called organic marketing, right? Where we're producing content on a YouTube channel similar to this, or we're posting on Facebook or Instagram, we're building a following, we're building a relationship with those followers. And then over time, the more content you provide, the bigger your audience gets. Some of those people are going to click on your links and come into your funnel. Now, the pros are it's completely free. It's not costing you anything financial, it is costing you your time, but it's not costing you any money. Second advantage, which is actually a really big one, is you can build up a really loyal following. And these are people that when they do take action, they take crazy action and they're buying your products left, right and center. They don't need much convincing to purchase because they've been watching so much of your content online. The disadvantage and there's one main one, but it's a big one is that it takes a long time, right? You're spending your time to produce this content and it also takes a long time for it to take off. If you're going to start a YouTube channel, don't expect it to be producing you some great numbers for your business within the space of the first year, for example, that's going to be your learning year. That's going to be your building year. Maybe it will take off in the second year. Maybe you'll hit a unicorn channel and it'll take off in a few months. But it's absolutely not guaranteed. Typically with organic marketing, it's going to take a long time, but once you've got it, it's a great asset for the business. So what do I recommend? Well, first things first, it comes down to your budget, okay? If you don't have any money, if you are literally building this business on a shoestring budget, and if you were to run some paid advertisements and it not be profitable, you can't put food on the table that week, then you should absolutely discount paid advertising and you must focus on organic. There's no other option. You can only do what's within you means right. However, if you do have a bit of appetite for risk, go to the right way around that time and you are wanting to spend a bit of money on paid ads to get things moving. Then I would suggest you have a mixture of the two because you're paid ads is going to be your short term win and your organic marketing is going to be your long term win. And so you kind of want both of them working together for you paid ads, getting getting the whole thing moving, getting the vehicle down the runway, and you've got your organic marketing efforts. That's setting up the future of your business and creating a loyal following. So a mixture of the two. And if you do want to run some paid ads and you want to know what works best for me, it's been YouTube advertising. I've spent millions and millions running ads on YouTube with great success. And if you want, learn more about how to run it. I've got to complete A to Z training that you can click on up here and I hope you enjoy it. So now, number four, we've talked about traffic. So what page in our funnel are we going to send that traffic to? Well, regardless of what sales funnel you are using every sales funnel must start with lead capture If you want to make a sensible decision. That is because you can run paid ads directly to a sales page. But it's really challenging to make those numbers work. What we want is to get leads joining our email list and then on the next page they go into our sales funnel. Some of them might buy, most of them won't. But now we've got a list of people that we can build a relationship with, nurture over time and weeks, months and even years into the future. You'll have these people buying more and more products from you and it will pay dividends down the line. I've been building my email list now for the past few years, and when we do promotions to that list, which is typically once a month, we'll often do at least an additional $100,000 in that month in revenue for the company. So it's an amazing asset and it's certainly worth boosting. So every sales funnel should start with lead capture. But of course to generate a lead, you need something to entice them to give you their name and email. And we call these lead magnets. And I want to share with you some examples of lead magnets that I've got that I give away in exchange for someone's name and email. And they've worked incredibly well for us. You might be wondering why they're printed out. Do we send them something physical in the post? No, this is just a visual representation that I can hold in my hand when I'm doing advertisements and content like this, but when I'm offering it to people to opt in, they're getting a digital version. I like to have things like this. We've got the No Pitch webinar blueprint. This teaches my full webinar breakdown of how I build and construct a high converting webinar presentation. This is called an infographic and it works incredibly well. It's highly enticing, and what we really want with a lead magnet is for it to be impulsive. We want someone to land on that page. They come from social media, land on the page, they see the free gift and they go, That looks really interesting. It looks quick and easy to consume. I want it like that's really the feeling that we're trying to convey. So I'll show you some other ones that I've got. I mean, I've got this. The webinar follow cheat sheet looks a bit small and puny, doesn't it? But that's again, by design. I want to have a lead magnet where I can say the information in here is worth millions and it's literally 16 pages. I want to give this to you as my free gift. It's really, really enticing. So that's another idea is a very small booklet breaking down your model, but it leads to the bigger thing that you're hoping that they will buy. I've got the 62nd script again, a similar infographic that breaks down how I put together YouTube ads and what I would say in the video to get a great result. This one's been really, really popular. Unstoppable YouTube targeting. Okay, we teach YouTube ads. It's a big part of what we do inside of all our coaching programs. And so again, another infographic breaking down the different targeting that we use. And then these are brand new and I'm really, really excited about these. We've been changing the face of how we do sales calls in our industry. There's a lot of sales training online, but typically from gurus that specialize in door to door sales and that style where you're really speaking to someone that doesn't want to be talking to you right now. And so you having to use all these sleazy, slimy sales tactics, whereas I help coaches and experts, I help people that aren't salespeople, they don't want to be doing sales, but they need to. It's compulsory for their business. They need to get on the phone with prospects, but they just feel icky and the way they do it. So I created a framework and it's called the Push and Pull script. So it's a two part scripting process and this is what these coaches can say and do on the first call to get the outcome that we want, which is to build huge demand for our coaching programs. And then we've got the pull script, which is part two and exactly what to say and do to close the sale, but do it in such a way that feels great, feels exciting, and the prospect loves it. So that's another lead magnet that we give away as a duo. We give part one and part two Can you imagine if you were looking for sales training and you were a coach and you were an expert and you wanted to master sales, but you didn't want to do it in a sleazy used car salesman style? Then if an ad came up online for these and they look really easy and quick to consume, of course you're going to click the button, you're going to opt in, you're going to grab it. So these ones are doing really well for us as well. So get creative. Have a think about what it is that you could give away for free leave. Magnets are a great starting point for any sales funnel to build a list. And if you'd like to see the actual pages that we use to give these away and how I construct them and design them, we've got a really great design team that put these together. Then I've got a bunch of links in the description box of this YouTube channel. Go ahead and click through those. You can see what the pages look like. You can opt in for some of them. You can join my email list and then you can see what I do with those leads on the next page as well. So number five. Number number five is we need a funnel software that's going to allow us to build these pages and give us the functionality to actually convert more visitors into sales. Now there are loads of different softwares available with the one that I absolutely love is one called Funnel, and I particularly love it because I friggin built the thing. Me and my partner Ryan have spent four years developing and writing every single line of code of this piece of software and we are so proud of what we've put together. I'm a marketer, I've been doing this for a very long time, and I always had gripes with these different software platforms. There were certain things that they couldn't do, couldn't give me, couldn't offer me and features that I needed that they were just non-existent. And so me and Ryan got together and we basically just dreamt up everything that we would need as marketers, as business owners, to have high converting funnels. And we've developed a software that quite simply has features that no other platform has. And so I want to share with you one of the main things that Funnel does that will greatly benefit you when you're building your funnels and it all comes down to speed. If you've been in this game for any time at all, you know that it can take weeks, if not months, to build sales funnels and even then you're still wondering if things are broken and not working correctly and integrated as they should be. We've created something called the Visual Funnel Builder and it allows you to basically build out your funnel visually from one window. No need to go to different applications and different pages and different windows to try to connect everything up. You can visually see it from top to bottom and I'll show it to you right now because it allows you to build funnels in literally minutes. And I'm not exaggerating when I say that. I just did a live training for some of my clients and within 20 minutes, while I'm explaining what I'm doing, within 20 minutes, we were able to build a funnel from scratch that was live functional and ready for traffic. So there's loads of places we could navigate inside a funnel because it handles your websites and as your blog hosts your programs, it sells your products, it handles your email marketing. But what I really want to show you is the funnel section. If we click in here and we start a new funnel and let's just call this test and I'm going to put it on my main ad clients website and we start this funnel, what you'll notice is that we're hit with a blank canvas and this is where the funnel starts and we can literally build out our funnel, like I mentioned, just in one window. So let's say what my funnel to start with a lead magnet, right? I want to create an opt in page. Then I can select an opt in page and I can give that a name and I can decide which email list inside of my system I want to add these leads to. And so if I've already got that list in my system, great. If I don't guess what, I can literally just create it. Like check this out test YouTube channel because I'm recording this for the YouTube channel, click Enter. And now that email list has just been created in a second inside of my system and I didn't have to leave and go anywhere else. I can also add them to an email sequence if I want to, which I will. I'll click Save and now what you'll notice is that we've got our first opt in page and we've also got those leads going down. Their journey is going to be added to my email list and they're also going to start getting emails from me Now once they opt in what I want to happen next, but I want to take them to a thank you page. So I'm going to go ahead and select a thank you page. I'll say I'll maybe I'll call this confirmation click save. And now I've got a confirmation page and so on and so forth. And I can just build this thing all the way down the page. As much as I can dream up, I can maybe have a checkout page next. So I'll click on checkout page. All right. If I want to sell a product on that checkout page, I can select a product that I've already got. If it doesn't exist, I can add a product right there For now. I'll select one that I've already got, so I'll click Save. So already in the space of 60 seconds, I've got an opt in page that's going to add people to my list. It's going to get them a sequence of emails that encourage them to come back and take action. They're going to land on a thank you page that can offer them one of my products, perhaps, and then I can take those people to a checkout page where they're going to purchase. The product that I just selected. Did that in 60 seconds. And then of course, I can go into each of these pages and I can go ahead and select a template for that page, or I can build it from complete scratch. If I was going to select from a template, then I can select opt in. Maybe I want to go with this one here nice and clean and simple. Apply that to the page and we're good to go. I can publish that page now and that just works. Like it literally just works. I have an option page ready to build my list and that will automatically send those leads into the rest of the funnel. So there's loads more that I could show you with this. I mean, we can set up split tests as easy as just pressing this button here and now. We can test two versions of the page side by side, perhaps make some changes on one of them, see if out converts the original or if it doesn't. So much that I could show you. But essentially what you're looking at is the first time this has ever been created a visual funnel builder where you can just see exactly where you're at, exactly what you're building at any one time, and it's all done automatically. It's pretty friggin awesome. We do offer a 14 day free trial of the funnel software, so you may as well grab a trial and have a play around with it. We've just scratched the surface on what's possible with this. There's a link in the description box. Go ahead and click on that. Grab your free trial, have a play around and see what you think. Number six on our list is we need seamless message going throughout our funnel. Okay, So many people online seem to have sales funnels that are really disjointed. We're saying one thing on social media or in our advertisements when they land on the landing page or to grab a lead magnet, for example, The messaging is completely different and there's a disconnect and people then aren't getting through and into your sales funnel and this can happen at various points. So what I'll share with you right now is a video ad that I currently have running and the page that I send those visitors to so you can see how they match up really, really nicely to share with you the easiest and fastest route to $20,000 a month in your business. Now, first, quick caveat this only works for specific people. If you are selling coaching, we're selling courses or something similar for other businesses doesn't work so well if you fall in. I want to pause there really quickly. I've done something really important already at this moment in time, which is another quick lesson in marketing. It's really good to call out your target market. You want to be really clear in your online advertisement. Who is it that you're actually speaking to? Of course, we talked about displayed understanding earlier, and that's where we go a bit deeper in showing that we understand the avatar. But in our ads we actually even want to just call them out and make sure they understand that this ad is specifically for them, which is, of course, what I just did there, fall into that category. Here's what you need to do. You need to use targeted paid advertisements like the one I'm showing you right now that attract the right type of prospect for you With every view, you send that viewership into a webinar registration page where you capture that information and that builds your list. Now, on that webinar, you can provide a ton of value and you can sell your courses and programs out the other end. Here's the kicker Webinars have been used for many years, so let me pause here for a moment as well. You'll notice that I've introduced two things YouTube advertisements and webinars. And as you'll see in just a moment on the next page, that's the hook, that's the angle, that's what they're opting in for and what they're going to learn. Let's first just see how I do the call to action for this ad and let's get to the end and then we'll take a look at the page. It's the old model doesn't work anymore. There is a new model for how to make these webinars work. I call them mini webinars, and if you use them in conjunction with YouTube ads, they are more powerful and more profitable and client attraction than anything else you're likely using right now. If you'd like to know how the whole thing works, I've prepared a free training for you, breaking the entire process down. There's a link somewhere on or around this video. Go ahead and click on that. You can access that training. There's literally nothing better you should be doing with your time right now than watching that training because it's going to transform your business. When you see some of the strategies I'm going to be teaching, you click that link, check out the training and I'll see you on the next page. So the last thing I want to touch on is that I had a really clear call to action. A lot of people are bit wishy washy with what they tell the viewers to do next. I'll make it really clear who this is for, what they're about to learn on the next page and then make it really clear what they need to do next. And let's take a look at the page. It's the same page I showed you earlier and look at the headline, How to use a simple mini webinar and a handful of YouTube ads to learn 10 to 15 clients a month every month. And my audience, coaches and experts would resonate with that word client. So you can see how the messaging is seamless. If someone was to watch that ad and click the link, this page delivers on what I promised. And so we need that seamless messaging all the way through a funnel. So just make sure that you're doing that in yours. Number seven follows on from what I just said there about having a clear call to action. Okay, you need one main clear call to action in every single step of the funnel, not just in the advertisement, not just on the next page all the way through. That is what a sales funnel is designed to do. It's to lead your prospects seamlessly all the way through the funnel to the end point of making a purchase. So what you don't want to have is any page where you've got multiple calls to actions and you're telling your prospects to do lots of different things. A prime example of this would be a website. If you have a website or a home page, you likely do have that. You've got lots going on, there's loads of different tabs they can click on. There's loads of different things that they can do that is fine for a website. It serves a different purpose for a sales funnel. You do not want to have that. It needs to be really clear what to do next and move the prospect forward. When it comes to running traffic, you would never send traffic to a website. You'd always send traffic to a funnel. If you're paying for that traffic or you have control of that traffic, better to get them into a system where there's one clear thing to do and move them forward. So then what's the purpose of a website? A website is for people to find you. We're not going to send traffic there, but if they want to find you, if they want to look, you up, if they want to get to know your business a bit more, then that's what a website is there for. And that's where you can have lots of different things that they can click about and truly get to know you. And hopefully they'll be ready at some point to come into your funnel where you seamlessly lead them to purchase your products. If you want to learn more about this comparison between a website, a funnel, the difference is between them and the benefits of each. Then you can click on this button up here and check out a video that I've done breaking that down. And number eight, I have actually kept the best tool last what sales funnel to I use. We've talked about all these different strategies that a successful sales funnel must deploy, but which one do I favor? Which one do I use? Which one have I made tens of millions of dollars using online? And is this thing called a webinar funnel? You've probably guessed it because I showed you that advertisement moments ago. It has been the most profitable, the most successful type of funnel for us when converting complete strangers into ready to buy clients. And if you'd like to learn more about it, I've got another video for you right here where I break down my entire webinar funnel formula. If you've enjoyed this video, go ahead and give me a thumbs up. Don't forget to subscribe to the channel. We put out great new content every single week, and all the links for everything we've discussed today is in the description box. In the next video.