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basic sales strategy the letter p can be really helpful in sales and marketing first you have four ps that help you understand marketing promise picture proof pitch promise first you need a hook to catch interest and attention picture then show the client what could happen with your product a quick look into the future proof customers want you to keep your promise so prove that you can people buy a product that is so good that other people also buy it pitch introduce the product the solution and convince them that it is right for them don't give people to many variants and options keep it simple and focused if people get too many choices they get insecure and are less likely to buy from you this is called the paradox of choice you also have the four ps of sales product price placement promotion the product must fit you can only sell to people that want or need your product you cannot sell high heels to a person that don't want to buy high heels price some people can't afford it others think it's too cheap choosing the right price is very important placement where is your target audience purchasing your services promotion what is the best strategy for promoting your product use the peas and you'll be off to a good start