Optimize your purchasing process with airSlate SignNow's sales funnel workflow for purchasing

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I've seen a lot of information lately about the argument between the word funnel and pipeline I think it's all semantics we know what we're talking about the opportunities as they move their way from when we first identify them through to when we close the more they are eliminated from the process I'm gonna call that a funnel interestingly enough most of the companies that we've studied have something they call a funnel or a pipeline but it is neither of those things it's only a workflow what makes a funnel a useful tool for strategy a useful tool for planning call execution a useful tool for generating accurate forecasts all depends upon whether you have taken the buyers decision journey as the governing factor for what stage an opportunity is in and then use that as a guideline for what the salesperson is doing if your funnel stages are defined strictly by the actions taken by a salesperson you have a workflow of sales you don't have a sales funnel and the result is inevitably a sales process that is very inaccurate in forecasting that deal stall in that things languish for too long a time all of it is because there is the lack of data around what is the customer doing because those actions alone are what drives something either through the funnel or identify what should be eliminated