Sales funnels for real estate for Technical Support

How to create outlook signature

real estate does not need to be as hard as most people make it out to be in fact it's actually pretty simple in its basic framework now of course there's a lot of things in between the stages that I'm getting ready to show you that you need to be aware of you need to master and learn there's a lot of things to learn but really this game the way it works is pretty simple and if you understand the fundamentals you'll understand how to make your business Thrive and predictable and how to continuously repeat and scale your efforts so without further Ado let's get right into this real estate funnel so bear with me while I draw I'm not an artist don't claim to be but I'm going to do my best here so basically when you think about real estate and you think about any sales industry yes we are in a sales industry there's what we call a sales funnel so that's what we're going to be basing this off of so let's say that this is our sales funnel and what happens is somebody starts right here in the funnel and they work their way down to the funnel and your end result is going to be commission checks right so just very basic right somebody comes into this funnel from the top they work themselves all the way down or they're worked all the way down you work them all the way down to the bottom and they turn out to be a commission so what is this first step right what is the first step that needs to happen in order to start somebody into your sales funnel well that's going to be activities foreign so what kind of activities am I talking about well it's not checking email it's not uh getting new photos or anything like that right so these activities are actually lead generating activities right so any activity you do with the purpose of getting a lead and putting them into your funnel so how do they get into your funnel well that's going to be another topic but let's just say it's it's our CRM right so you you do some sort of activity and it's a legion writing activity and you put those people into your database into your CRM they're now in the first step of your funnel so what happens when you do that so you do the activity it's a lead generation activity you get their contact information you put them into your funnel and now that person becomes a lead so a lead is somebody who's in your database that you would like to do business with you're going to follow up with them you're going to put them on action plans or drip campaigns um and that person is a lead right until you make them a client and there are specific things that need to happen before that lead becomes a client so it's a lead after you get their information from the activities that you were doing they become a lead now your goal with the lead oh my God [Music] is to set an appointment with that lead I believe in your database maybe you met him at an open house maybe they came in off of an ad whatever your next step in this funnel is a set an appointment with that lead if you've been in real estate for any amount of time you are very aware and we plan for this that not all appointments that you set are actually going to be conducted so that is actually the next step so after you set the appointment foreign so that's the fourth layer down right we've got the activity let's just say it was an open house right so you did an open house you got somebody to sign in you took that person you put them in your database they now became a leader that lead you work the lead you make contact with the lead you set an appointment with that lead for let's just say a buyer consultation so now you set the appointment you follow up you check in you confirm your appointment day of and that appointment actually gets conducted buyer shows up you guys have a great Rapport you do your buyer consultation absolutely kill it they want to work with you you want to work with them it's a good match now that person becomes a client only only once they sign the documents maybe it's a buyer rep or a listing presentation until they sign those you're really not a client once they sign them they're technically officially a client of yours so we've got the activity which was our open house we got the person's contact information put them in our database they became a lead we got on the phone with them we set an appointment with them they showed up to the appointment we conducted that appointment you killed it great job and now you've got yourself a client the last step in here is getting that client to Escrow escrow is when a home goes under contract right so maybe it's a buyer maybe it's a seller whatever one you're representing the next step from them once you make them a client is to find them a home or find a buyer for their home and put them under contract they go into escrow The Next Step from escrow is going to be your closing so your closing is the last step in that funnel and then that results in your commission check now why is it repeatable why is it predictable because this starts all over again right so with every activity you do you should be looking to make a lead you should be looking to set an appointment once you're tracking all of this stuff and here's the key to making your business predictable is tracking it how many open houses did it take you to get a lead or how many open house sign ins how many door knocks how many phone calls did it take for you to get leads and then once you got the leads how many times did you have to follow up in order to set an appointment how many appointments do you have to set in order to conduct one appointment how many appointments do you need or how many yeah how many appointments you need to set to conduct an appointment and make a client and then how many of your clients actually moves a little bit further down the funnel and turn into escrows are closing so guys this is the secret this is the real estate game if you can Master this understand this get good at it and and really honor and live by it you're gonna do really well in real estate and the thing is is this there's just no other way right there's no other way now not to say that this funnel can't move very fast right so let's say you're at an open house you get a you get a buyer you guys are talking and you set the appointment right there right and then you put them in your CRM that can happen right or let's say you conduct your appointment while you're at the open house it's slow day you have time they have time you conduct your appointment boom and all of a sudden they've signed your buyer rep agreement so you've gone from at while doing your open house while doing your activity you now have a client right so this can move very quickly it can move very slowly it could take months even years to move somebody through this funnel but understanding this will help you to really connect with the process and stick to this the activities because the activity is your driver for everything else if you're not doing activities then you're not going to get leads and you're not going to set appointments if you're doing activities and you're getting leads but you're not getting on the phone to set appointments then you're never going to conduct an appointment so this all has to work and flow together you've got to get good at all of them you've got to get good at closing you've got to get good at prospecting you've got to set time aside to make sure that you do it even when you're very busy you've got to get good at getting a client under contract and working them through that buy or sell process so that you can get to closing and the better you do this the more closings you're going to get the more repeat clients you're going to have the more referrals you're going to get the more your business is going to grow guys I hope that made sense to you if you have questions just let me know I have no problem explaining it to you outside of this video but I need you to know this buy it and trust me that this is true this works it's fail proof stick to the process and worry about the outcomes later have a great day [Music] thank you