Optimize Your Sales Funnels for Restaurants for Building Services

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my heart broke for all of the small local restaurants that went under during the pandemic big business big businesses box stores and corporate chains still ran their businesses and big restaurants already had systems in place to reach their customers to let them know as changes and to cater to an audience forced at home some of my favorite mom and pop places had no way to compete and many of them closed their doors for good and now we can all see that we need to be more prepared for change we need a better ability to reach our customers we need a system I'm Tori Mathis marketing agency CEO founder and digital marketing coach at the Smart Arsenal and today I want to talk to you about the system that you need for your restaurant marketing part of the problem is that we need to stop focusing all of our marketing efforts on only attracting new customers using a sales funnel you can actually automate much of your marketing and work not only on attracting new customers but getting customers to come back again and again and this is why a sales funnel for restaurants is so important a sales funnel walks your customers through their customer Journey not just at attraction but through their first purchase their return to your restaurant and even making them brand advocates for your business that's right your customers can easily become your own marketing street team you may have thought that all of this would be great to do for your business you may have even started to get this set up but then maybe something stopped you maybe you were too busy maybe it seemed too complicated maybe you were scared to waste your time and your money and not have it work and all of these thoughts are completely valid and I totally understand why you would feel this way some of these complex marketing strategies seem Out Of Reach to small businesses but I want to tell you that that is the key they seem Out Of Reach they're not what was once complicated and costly is now easier than ever to get set up and to manage they're even done for you sales templates that make it so easy to set up and the best part is once you have most of these systems set up they run themselves why you need a sales funnel for your restaurant as mentioned a sales funnel automatically walks every customer through the customer Journey that means that you map out your sales process what you want your customers to know and what you want them to do what you want them to buy and when you want them to come back you even decide if you want them to refer or even to leave a review now once you have all of this mapped out your funnel does all the heavy lifting and each time a new person enters your funnel this start at the beginning and then they keep going through it and the next person that enters starts their own journey and so on so you don't have to send each person coupons or ask them for reviews or tell them about weekly specials or the Sunday Night Football event you have it's all part of the funnel a restaurant funnel in three easy steps I want to introduce you to the three-step restaurant funnel process to attract more patrons to get more repeat visits and to get more reviews and referrals sound too good to be true it's not and it is totally doable for every single restaurant Cafe Bar Bakery Diner Eatery Pub Pizza Joint Steakhouse Grill Buffet take out and hole in the wall alike oh I love a good hole in the wall and it all starts with attraction but too often a key piece of attracting new customers is missed but more about that soon so step one attraction you have to get them to know who who you are every business needs to attract new customers in some way and yours is no exception and restaurant owners definitely have it easier than many business as it is a very repeatable business people gotta eat and it's not just the people that live in your area but also people visiting or traveling through and if you're the lucky ones ones that travel to you breakfast lunch dinner snacks drinks desserts you got a lot going on for you already restaurant attraction methods you have many options to attract new customers including paid ads coupons contests and freebies events and more but remember that I talked about that missing key the key is you've got to get an email address during your attraction phase whenever possible why let's say you hand out a hundred coupons on the street to passerbys out of the hundred coupons you hand out how many do you think actually get used and how many do you think go within the trash even if the Q Dupont is a great deal and worth a lot it doesn't mean that it's going to get used meaning no new customer for you but what if you traded that coupon for an email now even then most will not get used but now you have a way to reach back out to them no okay so here's where you say but I can just reach everybody on social media I don't need to get email addresses and then I saw yes you can totally post on social media however organic which means not paid reach on social media is lower than ever and it's only going to go down Brands and businesses that used to get a ton of engagement on their social media channels now get little to none and even what's pushed out to your audience is not as interesting as the cat videos and family videos and Sensational news that it's run beside and this means that your announcement or your coupon your invitation your promotions they rarely get seen or acted upon but you know what does get seen email the power of email marketing don't believe me I want you to pay close attention to this email stat okay email marketing has an Roi of four thousand two hundred percent not forty two percent forty two hundred percent which is way more than any other marketing channel probably combined so so that means that every dollar that you spend on email marketing will return you an average of 42 dollars and that's amazing and email marketing it's the glue to your whole sales funnel ways restaurants can collect email addresses so there's several ways that you can collect email addresses for new leads you can do it at your point of purchase you can do it through coupons or offers on your website you can have it as a sign up on your social media you can use customer loyalty programs you can use contests you can trade email for free Wi-Fi have you seen that like that's awesome now all of these email collection methods can be worked right into your sales process your social media strategy and even at your location now you have attracted new potential customers it's time to convert them into paying customers convert and get new customers in the door the purpose of collecting email addresses is so that you have the freedom and the power to connect with people who have shown interest in your restaurant this means they are warm leads they already know about you even if they haven't walked in the door yet once you have an email list you can reach out to each person and let them know more about your business and why they should come in keep your audience engaged with these email ideas so what do you email them restaurant specials having limited time promotions is a great way to get people in the door and to get others to come back in it offers a new experience and a little fomo to get people to act think of seasonal items holiday specials or other ways that some Services food or drinks desserts are only here for a limited time think pumpkin spice latte right every fall there are fans that come out in droves for the PSL so what is your pumpkin spice latte you can also use restaurant events now there is no need to over complicate these events if you want to keep things simple and remember there are no rules here you can make up what works for you having a trivia night on a usually slow night works really well live music kids eat free Taco Tuesday Monday night football Sunday brunch two for one drinks they are all ideas that will get your inspiration flowing and remember don't just give stuff away for free you still need to make money people want to go out and eat they want to go and have a good time you do not have to go broke to get them to come in the door when you make these repeatable events people have something to look forward to something fun to invite friends to and something that is share worthy you can also use restaurant limited time coupons time sensitive offers are always the best type of coupons to go with who cares about a five dollar foot long if it's always five dollars right when it's that they might miss out that people start to act vary your coupons so that you can cycle through several offers that people are more likely to act on don't always send out free appetizer coupon bonds or you'll only get people who care about getting free appetizers or Worse you'll get people who only order appetizers when they have a coupon you can also use restaurant birthday meals people love to celebrate their birthdays with their friends and their families and they are more likely to have a larger ticket when celebrating something special so a birthday club is an easy customer appreciation program to start your email marketing software will take care of all the details for you so that you can put together your birthday program on autopilot you can also talk about ingredients meals and staff there are so much that we assume that our customers know and so we never tell them sharing with people about your ingredients details about your dishes highlighting your staff are always that you can connect and stay top of mind and remain interesting and notable there are so many reasons that you could email your email list and these are only a small handful if you need more ideas sign up for Big Chain email list and see what they're doing how can you take their strategy and make it their own what can you do a little bit differently a remember what is your pumpkin spice latte the same thing applies here make it your own and step number three repeat review and refer not only do all of these ideas get people in the door but they also get them in again all of these ideas not only attract those people on your email list that have yet to come in but they also all serve as a way to get people to come back in what's the goal of repeat business per person can you see how these ideas would draw them in again get more reviews with email email is also one of the best ways to ask for reviews to leave patrons are quick to leave a bad review but service sucks but they usually Need Just A little nudge or two to leave a good review you'll find the best way to get more reviews is to ask for them you don't want to do this too much and you don't want to ask for the same site every single time so the key here is time and variety a quick note on asking for reviews these are some important review tips first May make it as easy as possible for them to give a review give them the direct link to leave it and only ask for one thing at a time don't say hey review us everywhere it's too much so only ask for one thing at a time they're already going out of their way so be respectful next you want to respond to every single review you get in a timely manner good ones too thank them by name every single time so how do you get started with your restaurant sales funnel as you can see a restaurant sales funnel will not only attract new customers it will get you more repeat customers more reviews and save you time and much of this can be automated so once you set it up it can run itself and this is available for you not just for huge corporations not just for chain restaurants with Deep Pockets it's less complicated than you think I promise so let's review the three steps to your restaurant funnel number one attract number two convert number three repeat review refer and these three steps will have you compete eating against the big guys in no time don't let another 2020 happen to you be prepared by putting in these systems in place now be prepared with your restaurant funnel if you're interested in getting started check out why every business needs a funnel I will link to it right here and if you need more help no problem I have a digital marketing program that is perfect for those that need more help with their marketing to get their funnel set up and running and remember you don't need crazy Tech skills buckets of cash or a dedicated staff to Market your business in fact you don't even need a lot of time what you need is to be smart and a sales funnel is smart for your business foreign [Music]