Uncover the sales generation meaning for administration with airSlate SignNow

How to create outlook signature

hi everybody hope you're all doing well ppc ctr kpi uvm what does all of this mean well in this short lesson i'm going to explain some of the most common general content and digital marketing terms used in marketing today welcome back to english for professionals i'm derek and i'm here with a short lesson for you busy people before we get started a quick reminder to subscribe to my channel hit that red button and don't forget to click on the little bell that way you'll be notified every time i upload a new lesson and now let's get started first of all let's take a look at some general marketing terms and our first term is crm crm and that stands for customer relationship management customer relationship management and this is a tool for managing all your company's relationships and interactions with customers and potential customers next up we have kpi kpi and this stands for key performance indicator key performance indicator key performance indicators are metrics that help you to measure the success of your marketing activities what's a metric a metric is simply a system for measuring something our next term is lead generation lead generation this is the process of generating interest in a product or service these days having a good website and landing page are really important for lead generation what's a landing page we'll cover that a little later so we just looked at lead generation but what is a lead a lead is an individual or a company that has shown interest in one of your products or services up next we have what's known as the sales or marketing funnel it's split into three sections let's start at the top at the top of the funnel this is when potential customers become interested look for more information and learn about different solutions or offers in the middle of the funnel is where you engage with your potential customers to keep their interest and to help them make a decision about which solution or offer is best for them at the bottom of the funnel this is the final stage of the buyer journey where potential customers have selected the solution or offer they want to use and are close to making a purchase decision they're close to buying your product or service and now let's look at some of the most common content and digital marketing terms used in marketing today the first term we're going to look at is bounce rate bounce rate this is the percentage of visitors who leave a website after looking at just one page so if your bounce rate is high maybe your website needs some improvement up next we have conversion rate conversion rate this is the percentage of visitors who complete an action on a company's website actions such as downloading a piece of content submitting a contact form or buying a product or service a high conversion rate is a sign of successful marketing and web design next we have cms cms and this stands for content management system content management system the software on which a website or blog is built to manage its content popular examples are wordpress joomla or drupal our next term is cta cta which stands for call to action call to action this is the part of a web page advertisement or piece of content that encourages or motivates the visitor to do something examples could be watch this video download this free sample buy now next we have ctr ctr this stands for click through rate click through rate this is the number of visitors who click on a specific link or add divided by the number of visitors who view the link or add the higher your click through rate the better moving on to our next term keyword keyword this is a specific word or phrase that a user types into a search engine to find the information he or she is looking for up next we have landing page landing page we mentioned this earlier when we were talking about lead generation a landing page is a web page that contains a form to get visitor information and convert visitors into leads the visitor fills out and submits the form and gets something of value in exchange a free download for example something that will hopefully make them more interested and motivated to buy your product or service next we have ppc ppc and this stands for pay per click pay per click this is a method of advertising on the internet where you only pay when someone clicks on your ad our next term is seo seo search engine optimization search engine optimization first of all what is a search engine we mentioned it earlier a search engine is a computer program that helps you to find information on the internet google is probably the most famous one but what is search engine optimization it's the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword moving on to our next term uvm uvm and this stands for unique visitors per month unique visitors per month and this is the number of different people who visit a web page in a month and our final marketing term is website traffic website traffic and this is a measurement of the number of visits a website receives so there we have it some of the most common marketing terms used in business today can you use any of them in your own example sentence if so let me know in the comments and i'll get back to you and by the way if there are any other areas of business english vocabulary or any other business english topics that i can help you with let me know in the comments and i'll do my best to cover them in an upcoming lesson if you like this lesson hit the like button and share with your friends and colleagues don't forget to subscribe to my channel if you haven't done that already and join my email list every two weeks i send out my free vocabulary email with additional business english words from the news and everyday english for you to learn the link is in the description below thanks a lot for watching and see you soon