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hey guys and welcome to another episode of fast business skills subscribe to the channel if you like to do business or if you like technology I usually make really cool videos explaining things that I find useful so let's get started with this video in this video I'm going to talk about a very important concept in business and that is elite what easily everyone's talking about it everyone is paying for it not many people really pay attention what qualifies someone as a lead or maybe something as a lady if you're looking at it in the wrong way so basically a lead is is some form of contact it could be an email it could be a phone number it could be a social media like it basically allows you to contact someone so a lead is a person you need to think of it as a person but the form that you have it is usually the way it's a form of communication that you contact that person there are three things that qualifies the person that we have the kind of the contact information about basically these three things are very very important first thing they need to be interested in what you have to offer second they need to have money to be able to afford it and third we should be able to help them at the end of the day if we can't help them even if they are interested in our product it's not a good fit so let me actually give you a very very important insight and that is if you want to build a business and/or run a business you need customers right so the idea of having customers is the most crucial and vital part of any business because without customer we don't have a business right so now elite is basically the ability to turn someone who is interested to someone who's a customer that generating lead gives you that ability you cannot have customers without having people interested in your offerings first for example let's talk about a very famous company that everyone's familiar with let's talk about Apple you cannot have apples customers let's say you cannot have MacBook owners without having people interested in mac books first so that's why the idea of elite is so critical critical and important because basically elite is someone who's interested in your offering and basically that could be through someone who you have their email or their phone number or they like your Facebook page whatever that is it allows you to be able to contact that person we can call it like the contact info let's say the lead is is referred to the person but the contact information you have the email the phone number the likes whatever that is it allows you to contact that person and get them to buy your product or service so as a business this is a part you cannot ignore I cannot believe how many businesses out there they totally ignore this part and they wonder why they're not as successful as they need to be because first they think of it think of it as a funnel that's basically what a sales funnel is at the table you get visitors so we call them we can just write V coming into the funnel and then you basically turn them into leads and then you give leads information and then you offer leads your products and then Leeds will buy and they become customers so that's what elite is that elite is is a step in the process of making a sell someone who is qualified by being interested someone who has money that can afford your products and offerings and someone that we can help if we can get all these three requirements checked then guess what we're basically having a top-quality lead a lead that could be turned into a customer if you know how to inform them how to kind of help them to achieve their goals and solve their problems by educating them and by telling them about your services and products and your offering so think of it this way if you ignore this then you would make no sells then your business will fail I just want to insist on how important leads are and why you need to pay special attention and never and never kind of make the mistake of ignoring your leads of course we all have some some number of leads and we try to convert them but after a while we totally ignore them it's like you want to just get them to buy your product buy your product and buy your product and if they don't you just forget about them that's the wrong way the right way is to educate them keep educating them keep giving them value so they they have your brand they have your products an offering in mind and as long as you keep in touch with them the possibility of them becoming a customer gets higher and higher and higher so I hope I could like I hope through this video you know you understand the importance of a lead and how critical it is for your business to nurture them to give them information to provide value to them so eventually they become a customer if you enjoyed this video check out this other video that I made and it's full of awesome content that you can learn in no time as you did with this video so if you think that you like my videos then simply subscribe to my channel I'm sure you're gonna love the videos that I publish if you like this one already and I'll be seeing you in the next video thanks for watching humans here and have a good day