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hi i'm marge rolos i'm the founder of case coach i'm a former interviewer with mckinsey in this video rose will share a framework to solve revenue growth strategy questions in a case interview but before we start a gentle warning many books recommend learning and applying standard frameworks this won't work here you'll find the types of cases that mba students from a top school faced in their consulting interviews as you can see the majority of case questions cannot be easily categorized therefore standard kukicuta frameworks won't help that being said many cases are based on the business questions that senior executives normally face during their time at a company it's critical that you're familiar with these questions and the frameworks that are used to solve them we cover all 10 of them in detail in our interview prep course available on casecoach.com let's focus on a question that management consultants are often hired to solve how to grow a business there are two ways to grow a business one is to grow within the core business the second is to grow outside of the core business to grow within the core business you can either grow within your current market segments or identify and focus on the fastest growing segments in the market to grow in your current segments look at how you can acquire or retain customers and increase how much they spend to position your company in the fastest growing market segments look at the geographies types of customers or product lines that are likely to experience the fastest growth and make sure you invest in those so how do you grow outside of your core business well one way is to sell new products to your current clients another is to leverage your capabilities to get into new businesses imagine you're a car maker with a strong presence in the suv market if you were to grow within the suv market your core business you'd consider making better products improving your marketing and offering competitive prices if you were to think about where to position your brand to maximize long-term growth you'd invest in electric vehicles a low-cost product line or possibly asia if you were to grow outside of your core business you could sell new products to your current clients such as insurance maintenance plans and leasing or you could use your capabilities to get into new businesses such as trucks buses or motorbikes that's a pretty exhaustive way to look at growing a business so when you have a case question you need to pick and choose which of these drivers are actually relevant to the situation for instance it wouldn't make much sense for a startup that's trying to establish itself in its core market to even consider growing out of its core what makes sense will depend on a number of factors such as time horizon market maturity and the position of the company in its market in any case this framework is a really good starting point thank you for watching till the end if you found the video helpful don't forget to give it a thumbs up if you'd like to learn the nine other frameworks that all consulting candidates should know join our interview prep course on casecoach.com in the meantime if you'd like to get more free videos and prep material just follow the link below to sign up to our mailing list see you soon on casecoach.com